Apple announces the launch of video subscription service, named Apple TV Plus

NASDAQ: AAPL | Apple Inc. News, Ratings, and Charts

AAPL – Apple TV Plus launches in over 100 countries this fall.

After years of speculation and on-again, off-again rumors, Apple has finally unveiled its biggest push into streaming video: Apple TV Plus. CEO Tim Cook just announced the service — featuring Apple’s original programming — alongside a redesigned, more advanced Apple TV app at the Steve Jobs Theater. “As you can tell, today is going to be a very different kind of event,” Cook said to kick things off.


Apple Inc. shares rose $0.16 (+0.08%) in after-hours trading Monday. Year-to-date, AAPL has gained 20.17%, versus a 12.14% rise in the benchmark S&P 500 index during the same period.

AAPL currently has a StockNews.com POWR Rating of C (Neutral), and is ranked #13 of 29 stocks in the Technology – Hardware category.


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