Evidence is mounting that Apple Inc. (NASDAQ:AAPL) will launch a brand new iPhone this fall, and it could be the company’s most innovative — and costliest — device to date.
As Japanese publisher The Nikkei reports, Apple is indeed prepping a new revolutionary device to be introduced in September:
The upcoming iPhone, to be launched this fall, will come in three configurations — two with liquid crystal displays and one with a 5.8-inch organic light-emitting diode display. By adding more large-screen options to the lineup to meet growing demand for BIG, Apple intends to raise the average iPhone price, which has already gone up by about 10% in the past three years to nearly $700.
Recent rumors have suggested the iPhone 8 could also be dubbed the iPhone X (X being the Roman numeral for 10, on the iPhone’s tenth anniversary). The highest end version will likely have an edge-to-edge screen with no bezel whatsoever. That means the device could actually be smaller than the current iPhone Plus, but have the same sized screen. MacRumors has a bit more detail on the dimensions:
KGI Securities analyst Ming-Chi Kuo said while the so-called “iPhone 8” will indeed have a 5.8-inch display, the primary area will actually be 5.15 inches, while the rest of the space will be reserved for a wide row of virtual buttons. Kuo also said the device’s physical dimensions will likely be similar to a 4.7-inch iPhone.
All that technological innovation will come at a price, of course. Sources indicate the new iPhone will retail for up to $1,000, making it the most expensive phone Apple has ever produced.
Apple Inc. shares fell $0.28 (-0.20%) in premarket trading Monday. Year-to-date, AAPL has gained 21.21%, versus a 6.66% rise in the benchmark S&P 500 index during the same period.