Critics have pointed out plateauing iPhone sales in recent quarters, but Apple Inc. (NASDAQ:AAPL) still remains the top pick among teenagers in the United States.
That’s according to researchers at Piper Jaffray, which just published the fall results of its semiannual U.S. teen survey. MacRumors has more details on just how pervasive the iPhone is among teens:
78 percent of teens surveyed own an iPhone, up two percent from the spring 2017 survey conducted earlier this year. 82 percent of teens said their next smartphone will be an iPhone, the highest amount of interest ever noted in one of these surveys.
This jump in interest can perhaps be attributed to the 2017 iPhone lineup, which includes the iPhone X with an edge-to-edge display and a TrueDepth camera for facial recognition purposes.
The new Apple Watch seems to be gaining traction as well, with 17% of teens surveyed saying they planned to purchase one in the next six months. That’s up from 13% this past spring.
Piper Jaffray said the findings are a clear “positive point” for the current iPhone upgrade supercycle, which includes the iPhone 8 as well as the upcoming high-end iPhone X. The survey polled 6,100 teenagers across 44 states, with an average age of 15.9 years.
Apple Inc. shares fell $0.15 (-0.10%) in premarket trading Thursday. Year-to-date, AAPL has gained 36.85%, versus a 15.71% rise in the benchmark S&P 500 index during the same period.
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