Aurora Cannabis: Buy, Sell, or Hold?

: ACB | Aurora Cannabis Inc. News, Ratings, and Charts

ACB – Aurora Cannabis (ACB) may be popular with millennials, but that doesn’t mean it is a great stock. The company has had its share of trouble over the last couple years, but shot up over 28% yesterday. Is the stock a buy now? Read more to find out.

We know that Aurora Cannabis (ACB) is a popular stock among retail investors by its inclusion in the Robinhood 100, a list of the most popular stocks on the Robinhood trading platform. The question is, should it be? 

We saw the stock shoot up earlier this month after Biden won the election, and it was up another 28.6% yesterday as his transition team was given access to government funds, signaling the effective end of President’s Trump’s challenge to the election results.

While many cannabis investors believe a Biden administration will be beneficial for the cannabis industry, and therefore ACB, the company still has its share of problems. ACB’s expensive acquisitions over the past few years is hurting its bottom line.  These acquisitions created billions of goodwill, which continues to be written down by the company.  

In addition, the company has not been able to generate substantial international revenues either.

With quarter after quarter of hefty losses and little to show, the stock has been on a roller coaster ride over the past couple years. Although the company has drastically reduced its debt, cut SG&A expenses, and managed to somewhat stabilize revenues, the future is still murky.

ACB optimists are hoping a new strategy, announced by Miguel Martin, their new full-time CEO, will “right the ship.”  The strategy is to focus on premium cannabis brands. These products tend to carry a higher margin which should generate more profits for the company. 

However, I am not sold on this strategy.  The black market for cannabis in Canada still thrives and in order to capture market share, companies have had to prove to the consumer that they can offer better quality products at a lower price. The largest growth in revenue for many cannabis companies in Canada has come from their value brands, which paints a conflicting picture when it comes to ACB’s new strategy.  

One analyst who has been bearish from the start, believes that ACB is going to $0. Last week, GLJ Research analyst Gordon Johnson stated that although ACB delivered analyst beating revenues of C$67.8 million in its most recent quarter, the company suffered a tremendous bottom-line miss. The company reported a loss of $0.93 per share, which equates to more than twice what the analysts predicted. Cash burn also increased dramatically up over 50% the last quarter to $124.3 Million.

Even though the Democratic party is set to create a much more favorable environment for cannabis stocks, Johnson remains extremely bearish on ACB.  Johnson says, “Sell. Or even, sell short, because this stock is going to $0.” 

Despite Biden’s win, the United States is still a long way off from federal legalization of cannabis. Without a clear path to revenue from the Democratic win, investors might be getting ahead of themselves, once again. Finally, Johnson states that “barring a change in Canadian national law, ACB cannot legally operate” in the United States.

Is Johnson the only bearish analyst that thinks ACB could be in for further trouble? According to StockNews new Price Target feature, which shows various analysts’ ratings of the stock, it’s evident that bearish sentiment is already present. Of the 19 analysts covering ACB, 14 rate the stock a “Hold,” 4 rate it a “Sell,” and 4 rate it a “Strong Sell.” The average price target is $8.01, which indicates a potential downside of 13%.

Overall, I remain neutral on ACB and believe that the company needs to record profitability and they need to do it fast. The company no longer has the cash or time to get things wrong. ACB remains highly volatile, and due to their situation, they remain a highly risky and speculative company. For investors who can’t stomach volatility, they may want to watch from the sidelines for now.

(Disclosure: The author is long ACB)

Want More Great Investing Ideas?

“MUST OWN” Growth Stocks for 2021

Investors: We Have Much to Be Thankful For! (Market outlook and trading strategy from Steve Reitmeister)

5 WINNING Stocks Chart Patterns


ACB shares . Year-to-date, ACB has declined -64.39%, versus a 14.47% rise in the benchmark S&P 500 index during the same period.


About the Author: Aaron Missere


Aaron is an experienced investor who is also the CEO of Departures Capital. His primary focus is on the cannabis industry. He also hosts a weekly show on YouTube about marijuana stocks. Learn more about Aaron’s background, along with links to his most recent articles. More...


More Resources for the Stocks in this Article

TickerPOWR RatingIndustry RankRank in Industry
ACBGet RatingGet RatingGet Rating

Most Popular Stories on StockNews.com


When is the Next Bull Run for Stocks?

After the S&P 500 (SPY) made new all time highs in March it was time for a well deserved pullback in April. Now after testing key support levels stocks have bounced for 2 days. Does that mean more upside to come? Or will we be back on the “pain train”? Steve Reitmeister answers these questions in more in his updated market outlook with trading plan and preview of top stocks. Enjoy the full story below...

3 Gold Stocks to Buy Poised for Success

With expected interest rate cuts, surging gold jewelry demand, and ongoing geopolitical conflicts, gold prices have hit record highs this year. Thus, it could be wise to buy fundamentally sound gold stocks Centerra Gold (CGAU), Gold Fields (GFI), and Kinross Gold (KGC), which are well-poised for success. Keep reading…

3 Internet Stocks Poised up for Rapid Growth in April

The internet industry thrives thanks to expanding usage, its transformative impact on work and communication globally, advancements in 5G, and its widespread integration into daily life. Hence, it could be wise to consider adding internet stocks ATRenew (RERE), Chegg (CHGG), and 1-800-FLOWERS.COM (FLWS) to one’s portfolio for growth. Read on...

TXN vs. INTC Earnings Alert - Which Chip Stock Will Surge Ahead?

Growing applications of chips across diverse end-use sectors and emerging digital technologies will shape the growth trajectory of the semiconductor industry and create several opportunities for industry players. So, let’s analyze Texas Instruments (TXN) and Intel (INTC) to determine which of these chip stocks will surge following their first-quarter earnings. Read more...

Updated 2024 Stock Market Outlook

The bull market continues to rage on with the S&P 500 (SPY) making new highs. That is the past...the question is what does the future hold? That is why 44 year investment veteran Steve Reitmeister provides this updated 2024 Stock Market Outlook to help you carve a path to outperformance the rest of the year. Read on below for the full story...

Read More Stories

More Aurora Cannabis Inc. (ACB) News View All

Event/Date Symbol News Detail Start Price End Price Change POWR Rating
Loading, please wait...
View All ACB News