Amazon.com, Inc. (NASDAQ:AMZN) has just delivered a rude awakening to third-party vendors that use the company’s Amazon Fresh platform. The vendors will be booted by the end of the month as the tech giant looks to evolve the program.
Business Insider has the scoop on the changes coming to the Amazon platform.
Amazon Fresh will no longer let local third-party vendors sell on its platform, Business Insider has confirmed.
Vendors were previously allowed to enroll in Amazon Fresh’s Local Market Seller initiative, which supplemented Fresh’s offerings with locally sourced items. Fresh is Amazon’s answer to home-and-business grocery-delivery services like FreshDirect and Peapod.
To cushion the blow, Amazon pointed out to the vendors that other opportunities abound with the company. “While this specific program is transitioning, there are many other ways for local merchants to sell on Amazon,” the email read in part.
Amazon seems to be focusing its efforts on expanding its Prime Now grocery platform as it continues to work towards Whole Foods integration.
Amazon.com, Inc. shares were trading at $1,589.40 per share on Wednesday morning, up $13.28 (+0.84%). Year-to-date, AMZN has gained 35.91%, versus a 2.31% rise in the benchmark S&P 500 index during the same period.