According to a new trademark filing in the United Kingdom, Amazon.com, Inc. (NASDAQ:AMZN) is looking to bring its brand new checkout-free grocery store concept across the pond soon.
Bloomberg uncovered the filing, which was just approved by U.K. regulators:
The U.K. Intellectual Property Office on Friday approved the Seattle-based company’s application to trademark the slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)” A corresponding application is being reviewed by the European Union’s equivalent agency.
The retailer superpower operates only one so-called Amazon Go store in Seattle, which features zero checkout shopping. Shoppers simply open the Amazon Go app, walk in, grab what they like, and leave. The store’s computer vision and sensor technology interacts with the app to identify what items the customer took, and charges their Amazon account accordingly.
The single store is tiny in comparison to traditional supermarkets at only 1,800 square feet. Some reports have indicated Amazon wants to open massive supermarkets at some point soon that would leverage the shopping technology as well, but Amazon has denied those reports.
Amazon.com, Inc. shares were trading at $966.66 per share on Friday morning, up $8.17 (+0.85%). Year-to-date, AMZN has gained 28.91%, versus a 7.22% rise in the benchmark S&P 500 index during the same period.