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Electronic Arts Inc. (EA) Already Suffering Major Backlash Over New Star Wars Game

EA – Gamers are incensed at the cost and difficulty of unlocking popular characters and items in EA’s new Star Wars game.

Electronic Arts Inc. (NASDAQ:EA) won’t release its new Star Wars Battlefront II video game until November 17, but the title is already generating serious backlash from gamers.

As CNBC reports, chief on their list of complaints is the difficulty and cost of unlocking some of the more popular characters within the game:

Reddit users on the page r/StarWarsBattlefront flooded the site over the weekend with comments disparaging the difficulty of unlocking certain characters to be used in the game and vowing to boycott the title upon its official release Friday.

A post titled “Seriously? I paid 80$ to have Vader locked?” — naming Darth Vader as one of the characters that needs to be unlocked through extensive gameplay or in-game purchases — garnered nearly 3,000 comments before the thread was locked — one from an official EA company account that became the most downvoted Reddit comment in history, according to Venture Beat.

The comment from EA garnered over 250,000 negative points in only 18 hours — proof positive that the gaming community is universally railing against the game publisher’s tactics. One Twitter user who appears to be a developer for EA even claims to have received death threats over it.

It’s never a good sign when a game receives this amount of negative press immediately preceding its launch. Star Wars Battlefront II is expected to be a massive holiday blockbuster for EA, so the company should probably face these issues head-on and fix them quickly before it evolves into a full-blown rebellion.

Electronic Arts Inc. shares fell $2.01 (-1.79%) in premarket trading Tuesday. Year-to-date, EA has gained 39.66%, versus a 16.88% rise in the benchmark S&P 500 index during the same period.

EA currently has a StockNews.com POWR Rating of B (Buy), and is ranked #5 of 10 stocks in the Entertainment – Toys & Video Games category.

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