There may soon be yet another platform for users of Facebook Inc (NASDAQ:FB) to get their news fix. The social media giant is taking steps to integrate news into its Watch platform as soon as this Summer.
Axios shares the scoop on Facebook’s plans.
Facebook is getting ready to launch a news section for its Watch platform and it’s testing different video partnerships with roughly 10 publishers, Axios has learned.
Why it matters: This would be the first standalone news product for national news in Watch. The tech company previously launched several products, like Instant Articles and Facebook Live, with an array of publishers which included but was not limited to news companies.
When the words Facebook and news have appeared in the same sentence in recent times, it’s generally in regards to the effects that changes to the social media behemoth’s algorithm has had on publishers. That said, news remains a big part of Facebook’s plans, as a statement to Axios from Campbell Brown, Head of News Partnerships for Facebook, indicates.
“As part of our broader effort to support quality news on Facebook, we plan to meet with a wide-range of potential partners to develop, learn and innovate on news programming tailored to succeed in a social environment,” the statement reads in part.
Facebook Inc shares were trading at $185.30 per share on Tuesday morning, up $0.54 (+0.29%). Year-to-date, FB has gained 5.01%, versus a 5.05% rise in the benchmark S&P 500 index during the same period.