While its Snapchat clone “Stories” feature has been incredibly popular for Instagram, Facebook Inc (NASDAQ:FB) has seen it totally fail to catch on within its own namesake platform.
As Mashable reports, the social media behemoth is now resorting to cross-posting Stories from Instagram in order to encourage people to use and view them on Facebook:
Under the test, Instagram users see a new option to share photos and videos created with Instagram’s in-app camera to their Facebook Story, as well as their Instagram Story, according to screenshots posted to Twitter.
It’s not clear how big the current test is or what Instagram’s future plans are for the feature. In a statement, an Instagram spokesperson confirmed the test, but declined to share more about the company’s plans.
“We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you. We have no other plans to share at this time.”
It shouldn’t be too surprising that Stories works perfectly on one platform and not another. Instagram, after all, is all about glossy, magazine-like photos and sharing experiences, while Facebook’s main app is a bit more akin to a traditional high school yearbook.
Facebook Inc shares were trading at $170.99 per share on Thursday morning, down $1.10 (-0.64%). Year-to-date, FB has gained 48.62%, versus a 11.56% rise in the benchmark S&P 500 index during the same period.