Alphabet Inc (NASDAQ:GOOGL) is officially dipping its toes into selling groceries online. The tech giant has agreed to a deal to team up and bring even more grocery shopping options to customers in France.
Bloomberg has the details on Google’s new partnership.
Alphabet Inc.’s Google entered a deal with Carrefour SA to sell groceries online in France in what the retailer said was the first time fresh food will be marketed through the Internet giant’s platforms.
By early 2019, French shoppers will be able to buy Carrefour’s products through Google platforms including Home, Assistant and the Google shopping destination in France, the retailer said in a statement. Carrefour didn’t comment on the financial structure of the deal.
Marie Cheval, Carrefour’s head of digital transformation, offered up some additional thoughts on the deal in a phone interview. “This deal is a transformative measure for Carrefour to become the leader in grocery e-commerce, which is the first pillar of the turnaround plan announced in January,” Cheval said. “This is the first time groceries will be sold through Google’s interfaces in France — and the first time for fresh food in the world.”
Digital offerings in the French supermarket business are ramping up as of late, including a recent deal between Amazon.com Inc.’s Prime service and Casino Guichard Perrachon SA to offer products online.
Alphabet Inc Class A shares rose $4.18 (+0.36%) in premarket trading Wednesday. Year-to-date, GOOGL has gained 9.40%, versus a 5.01% rise in the benchmark S&P 500 index during the same period.