Alphabet Inc’s (NASDAQ:GOOGL) YouTube had high hopes for separate gaming app which was launched back in 2015, but it never quite took off. The company is shifting gears and building off of lessons learned by introducing a new feature aimed at the gaming community.
The Verge has the details on Google’s plans.
In 2015, YouTube launched a separate app dedicated to games and helping gamers find more videos. Today, the video giant is sunsetting that app and will integrate many of its best ideas onto the main website instead.
On the main site, YouTube Gaming will appear as a tab on the left, just like the Trending destination. From now on, youtube.com/gaming will showcase a personalized carousel of content near the top of the page, including new uploads and livestreams from subscribed channels, as well as an area for trending videos.
Ryan Wyatt, YouTube’s director of gaming content, provided additional insight into the changes in comments to The Verge.
“When we launched the YouTube gaming app, I think there was a lot of brand confusion in the market of like, ‘Well, is this just a live gaming app and experience? What’s gonna happen to gaming on YouTube versus YouTube gaming app?’” he said. “And so we’re hoping that this time around, with us moving it to YouTube [proper], it’s a clear signal to the community that we care very much about gaming, that we want gaming on YouTube … to continue to thrive and be a big part. I think we had a big misstep and confusion there.”
Alphabet Inc Class A shares were unchanged in premarket trading Wednesday. Year-to-date, GOOGL has gained 10.79%, versus a 9.86% rise in the benchmark S&P 500 index during the same period.