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Harley-Davidson Inc (HOG) Warns That Trump Tariffs Will Hamper Sales

HOG – Trump’s trade wars are going to hurt domestic companies like Harley-Davidson.


There’s bound to be some collateral damage in President Trump’s trade wars, and Harley-Davidson Inc (NYSE:HOG) appears to be one of those unintended victims.

The motorcycle maker warned on Friday that Trump’s new tariffs on steel an aluminum imports will increase is manufacturing costs. In addition, the response from the EU to increase duties on motorcycles and other goods will negatively impact sales overseas.

CNBC has more details on the development:

Nineteen percent of Harley-Davidson’s sales were to Europe in the first fiscal quarter of 2018, according to the company’s earnings release.

“Import tariffs on steel and aluminum will drive up costs for all products made with these raw materials, regardless of their origin,” company officials said in a statement. “Additionally, a punitive, retaliatory tariff on Harley-Davidson motorcycles in any market would have a significant impact on our sales, our dealers, their suppliers and our customers in those markets.”

Harley-Davidson Inc shares closed at $40.68 on Friday, down $0.40 (-0.97%). Year-to-date, HOG has declined -18.72%, versus a 2.94% rise in the benchmark S&P 500 index during the same period.

HOG shares closed at $40.68 on Friday, down 1% on the day.

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HOG at a Glance

HOG Current POWR Rating™
Overall POWR Rating™
HOG Current Price $37.89 2.17%
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HOG Price Reaction

The day of this event (Jun. 3, 2018)
HOG Closing Price$40.84 1.23%
HOG Volume1,294,015
48.38% from avg
Leading up to this event
HOG 1-mo return2.54%
After this event
HOG 1-day return1.90%
HOG 3-day return4.39%
HOG 5-day return4.89%

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