NetflixÂ said in a tweet TuesdayÂ close to 30.9 million households tuned in to watch a New York cop (Sandler) and his wife (Anniston) being framed for murder of a European billionaire. More than 13 million accounts in the U.S. and Canada watched the film within the first three days of its launch with another 17.5 million worldwide viewers also tuning in.
According toÂ PopSugar, data from Nielsen suggests more than 18 million viewers watched the Toronto Raptors defeat the Golden State Warriors to take home the NBA championship.
Why It’s Important
There is no one standard definition as what counts as a “view” in the media industry, according to PopSugar. For example, Nielsen calculates viewership through an “average audience” metric which factors in the likelihood more viewers tuned in to watch the final moments of the game as opposed to those who watched the beginning.
A viewer who got bored with “Murder Mystery” and didn’t watch the last 30 minutes is still counted as a “view.” Netflix calculates a “view” as any user who watched at least the first 70% of a program.
he Hollywood Reporter’sÂ Alex Weprin chimed inÂ and said it’s likely Netflix wants “big stars to work with them” and big stars “want to be in stuff people see.” as such, Netflix is now “talking numbers, ambiguous as they may be.”
Netflix stock closed Wednesday higher by 1.79% at $363.52 per share.
Netflix, Inc. (NFLX - Get Rating) shares fell $0.02 (-0.01%) in after-hours trading Wednesday. Year-to-date, Netflix, Inc. (NFLX - Get Rating) has gained 35.81%, versus a 17.78% rise in the benchmark S&P 500 index during the same period.
This article is brought to you courtesy of Benzinga .
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