One of the big selling points for Netflix, Inc. (NASDAQ:NFLX) and other streaming companies is that users can watch what they want, when they want, and on the device of their choosing. However, traditional viewing methods are still ruling the day when it comes time to watch.
Recode has the details on where the vast majority of Netflix users are watching.
You can watch Netflix in almost every country in the world, on any device you want. But the odds are very good that no matter where you watch Netflix, you’re going to watch it on a TV screen.
Netflix says 70 percent of its streams end up on connected TVs instead of phones, tablets or PCs.
The company notes that most users sign up via computers, smartphones, or tablets. While many users begin watching content on their devices early on in their subscriptions, viewing patterns gradually change, and that leads to Netflix being viewed on the big screen more often.
Last Fall, YouTube revealed similar findings for its live TV service, reporting that more than half of its streams were on the tube.
Netflix, Inc. shares were trading at $315.25 per share on Thursday morning, down $5.91 (-1.84%). Year-to-date, NFLX has gained 64.23%, versus a 2.38% rise in the benchmark S&P 500 index during the same period.
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