Snap Inc (NYSE:SNAP) has landed a deal with Disney-owned ESPN to bring the daily SportsCenter news and highlights program to Snapchat’s growing streaming content library.
Reuters has the details on the new program launch, which began earlier this week:
The new show deepens the relationship between ESPN parent Walt Disney Co and Snapchat parent Snap Inc.
The sports network, which has made Snapchat content since 2015, is trying to reach a younger audience, while the social media app, whose messages disappear after viewing, is adding more content in an effort to grow its user base beyond its core youth demographic.
The partnership is a two-year deal and Snap and ESPN will share revenues, Snap said, though it declined to give specifics.
As part of the agreement, SportsCenter will air twice a day on SnapChat during weekdays, and once a day on Saturday and Sunday. Six anchors will provide commentary and perspectives on the happenings in the sports world.
The sports programming rounds out Snap’s content offerings, which already include general news from CNN and NBC, along with an entertainment-themed show called “The Rundown” from the E! Network. Snap also has a deal in place with NBCUniversal to produce scripted shows that will air on its app.
Snap Inc shares were trading at $12.54 per share on Tuesday afternoon, up $0.14 (+1.13%). Year-to-date, SNAP has declined -48.77%, versus a 16.88% rise in the benchmark S&P 500 index during the same period.