World Wrestling Entertainment, Inc’s (NYSE:WWE) TV rights contract with the USA Network expires this September, and there’s increasing speculation that there could be a new broadcast home for the sports entertainment empire when that comes to pass. An intriguing name has entered the fray, and it may just have an offer that’s too big for WWE to refuse.
Sporting News has the scoop on the company that may be looking to get in the ring with WWE.
Picture new World Wrestling Entertainment star Rowdy Ronda Rousey strutting her stuff on Fox Broadcasting’s version of “Monday Night Raw.” It’s a distinct possibility with Fox Sports preparing a major push to take WWE TV rights away from USA Network, sources tell Sporting News.
The carrot? Fox is dangling the opportunity to air “WWE Raw” on the Fox broadcast channel, with Tuesday night “SmackDown Live” going to its FS1 sports cable channel.
Fox also has a TV rights deal with UFC that expires later this year, but there’s a school of thought that suggests that relationship will officially come to an end if a deal with WWE comes to pass. Fox has also recently acquired the rights to the NFL’s “Thursday Night Football.”
As for WWE, a deal with Fox would offer up the potential to have its flagship program aired on a broadcast network that reaches 115 million US homes.
World Wrestling Entertainment, Inc. shares were trading at $38.50 per share on Wednesday afternoon, up $0.09 (+0.23%). Year-to-date, WWE has gained 25.90%, versus a 2.24% rise in the benchmark S&P 500 index during the same period.