comScore, Inc. (SCOR): Price and Financial Metrics

comScore, Inc. (SCOR): $4.49

-0.02 (-0.44%)

POWR Rating

Component Grades














  • SCOR scores best on the Value dimension, with a Value rank ahead of 77.27% of US stocks.
  • The strongest trend for SCOR is in Growth, which has been heading down over the past 31 weeks.
  • SCOR's current lowest rank is in the Sentiment metric (where it is better than 11.42% of US stocks).

SCOR Stock Summary

  • The ratio of debt to operating expenses for Comscore Inc is higher than it is for about just 20.32% of US stocks.
  • With a year-over-year growth in debt of -81.81%, Comscore Inc's debt growth rate surpasses merely 2.95% of about US stocks.
  • Comscore Inc's shareholder yield -- a measure of how much capital is returned to stockholders via dividends and buybacks -- is 60.75%, greater than the shareholder yield of 96.52% of stocks in our set.
  • Stocks that are quantitatively similar to SCOR, based on their financial statements, market capitalization, and price volatility, are FET, TMST, AESE, EYPT, and PWFL.
  • Visit SCOR's SEC page to see the company's official filings. To visit the company's web site, go to

SCOR Valuation Summary

  • SCOR's EV/EBIT ratio is -10.3; this is 154.35% lower than that of the median Consumer Cyclical stock.
  • Over the past 170 months, SCOR's price/earnings ratio has gone down $173.8.
  • Over the past 170 months, SCOR's price/sales ratio has gone down $8.2.

Below are key valuation metrics over time for SCOR.

Stock Date P/S P/B P/E EV/EBIT
SCOR 2020-11-09 0.4 0.6 -2.6 -17.0
SCOR 2018-10-18 2.3 1.6 -3.0 -3.5
SCOR 2016-08-04 2.8 2.6 -73.3 -56.5
SCOR 2015-03-17 5.2 9.7 -171.9 -120.7
SCOR 2008-03-05 6.8 6.3 83.6 52.2
SCOR 2008-03-04 7.0 6.5 86.2 54.1

SCOR Price Target

For more insight on analysts targets of SCOR, see our SCOR price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $4.24 Average Broker Recommendation 1.75 (Moderate Buy)

SCOR Stock Price Chart Interactive Chart >

Price chart for SCOR

SCOR Price/Volume Stats

Current price $4.49 52-week high $4.99
Prev. close $4.51 52-week low $1.80
Day low $4.41 Volume 1,474,200
Day high $4.61 Avg. volume 803,773
50-day MA $3.89 Dividend yield N/A
200-day MA $3.08 Market Cap 362.28M

comScore, Inc. (SCOR) Company Bio

Comscore Inc. provides digital media analytics products and services for content publishers, advertisers, advertising agencies, and network operators primarily in the United States, Canada, Europe, Latin America, and Asia. The company was founded in 1999 and is based in Reston, Virginia.

SCOR Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$4.49$0.1 -97%

We started the process of determining a valid price forecast for Comscore Inc with a discounted cash flow analysis -- the results of which can be found in the table below. To summarize, we found that Comscore Inc ranked in the 7th percentile in terms of potential gain offered. We should note, though, that all scenearios modelled for this stock suggest it is overvalued. As for the metrics that stood out in our discounted cash flow analysis of Comscore Inc, consider:

  • The compound growth rate in the free cash flow of Comscore Inc over the past 5.75 years is -0.29%; that's better than only 3.8% of cash flow producing equities in the Consumer Cyclical sector, where it is classified.
  • Comscore Inc's interest coverage rate -- a measure of gross earnings relative to interest payments -- comes in at -1.02. This coverage rate is greater than that of only 17.9% of stocks we're observing for the purpose of forecasting via discounted cash flows.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

Want more companies with a valuation profile/forecast similar to that of Comscore Inc? See AEO, CNTY, HGV, IHG, and JAX.

SCOR Latest News Stream

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Latest SCOR News From Around the Web

Below are the latest news stories about Comscore Inc that investors may wish to consider to help them evaluate SCOR as an investment opportunity.

Comscore Publishes New Research Examining Future of App Measurement and How Publishers and Advertisers Can Navigate Rapidly-Evolving Privacy Standards

The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That's why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to publish its latest whitepaper exploring the future of app measurement and app tracking transparency.

Yahoo | June 23, 2021

ComScore, Viant Collaborate For Cookie-Free Predictive Audiences Access

ComScore Inc (NASDAQ: SCOR) collaborated with advertising software company Viant Technology Inc (NASDAQ: DSP) to integrate ComScore's entire contextual Activation suite into Viant's advertising software, Adelphic. The arrangement enables Viant's advertisers to leverage ComScore's cookie-free targeting solutions, including brand protection, contextual relevance, keyword targeting, innovation, Predictive Audiences, to transform audience targets into privacy-friendly contextual signals. Viant's cus

Yahoo | June 16, 2021

Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, on the successful integration of Comscore's entire contextual Activation suite into Viant's advertising software, Adelphic®. The contextual-based partnership enables Viant's advertisers to leverage Comscore's cookie-free targeting solutions, including

Yahoo | June 16, 2021

Comscore Announces Exclusive Multiyear TV Measurement Deal with Global Sports Marketing Agency Octagon

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that Octagon, the world's leading marketing and talent-management agency in sports, has signed a multiyear agreement to utilize Comscore's TV data for planning, buying and measurement. Under the agreement, Comscore will be the retained provider of U.S. television intelligence to Octagon, helping to inform decisions for their clients on TV rights, branded content engagement

Yahoo | June 15, 2021

Comscore Box Office Intelligence Shows 83% of Movie Theaters Are Now Open Worldwide

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to share very positive news for the movies industry: for the first time since the COVID-19 pandemic began, more than 83% of movie theater locations are now open and safely welcoming enthusiastic fans back to the bigger than life big screen experience that only the movie theater can provide.

Yahoo | June 10, 2021

Read More 'SCOR' Stories Here

SCOR Price Returns

1-mo 16.93%
3-mo 22.68%
6-mo N/A
1-year 42.54%
3-year -79.38%
5-year -85.22%
YTD 80.32%
2020 -49.60%
2019 -65.77%
2018 -49.37%
2017 -9.75%
2016 -23.26%

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