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Latest SCOR News From Around the Web
Below are the latest news stories about Comscore Inc that investors may wish to consider to help them evaluate SCOR as an investment opportunity.
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
RESTON, Va., Jan. 15, 2021 /PRNewswire/ -- New information from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, shows how a combination of a well-managed pandemic response coupled with strong local product has led to a strong…
Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative standards brought forth by Frameplay's capabilities. In the kickoff survey, Comscore and Frameplay worked with a leading snack brand that wanted to connect to the significant gaming audience in a meaningful, authentic way using Frameplay's intrinsic in-game advertising capabilities. Frameplay enabled Comsc...
Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale
With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in Q1 2021 for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.
Shares of Comscore (NASDAQ: SCOR), an evaluator of media performance across platforms, jumped as much as 26%, before settling for a 12% gain Friday morning, after the company announced a strategic investment by Charter Communications, Qurate Retail, and Cerberus. Charter, Qurate, and Cerberus will each make a cash investment for shares of convertible preferred stock, Comscore will use the proceeds from those investments to wipe its debt slate clean and enhance its liquidity. Each investor will receive 27.5 million convertible preferred shares at $2.47 per share, with voting rights capped at 16.66%.
Comscore (SCOR) has jumped 16.7% heading into the close after the WSJ reports that it's close to a deal with Charter Communications (CHTR), Qurate Retail (QRTEA) and Cerberus that would shore up its finances.Comscore had said in November it was in advanced talks regarding recapitalization, allowing for lower debt and...
Comscore, Inc. (Nasdaq: SCOR) ("Comscore" or the "Company"), a trusted partner for planning, transacting and evaluating media across platforms, today announced investments from Charter Communications, Inc. (together with its affiliates, "Charter"), Qurate Retail, Inc. ("Qurate") and an affiliate of Cerberus Capital Management, L.P. ("Cerberus"). Specifically, Charter, Qurate and Cerberus each will make a cash investment in exchange for shares of convertible preferred stock (the "Investment," as more fully described below). Proceeds from the Investment will be used to retire the Company's existing debt and significantly improve the Company's financial flexibility and liquidity position.
China’s box office expands to world’s largest, defying a year of disastrous takings as Covid-19 brings cinemas to their knees
China overtook the US as the world’s biggest box office market for the first time last year but revenues fell sharply as the mainland’s control of the Covid-19 pandemic helped to bring film-goers back to the cinemas even as the entertainment industry in the rest of the world endures a slump.Movie ticket sales in China stood at 20 billion yuan (US$3.06 billion) in 2020, much higher than the US$2.28 billion takings in the US, according to data from China’s Maoyan Entertainment and Comscore of the…
Movie ticket sales during 2020 were, of course, crushed by the pandemic. According to Comscore, sales fell 80% to only $2.28 billion versus $11.4 billion in 2019. This also comes at a time where theater ticket prices are rising, and the biggest tentpole franchises had nothing to offer this year. The Marvel Cinematic Universe is pivoting from Avengers movies into Disney+ shows, with a few movies interspersed—spreading out the requirements for fans to watch … Full story available on Benzinga.com
RESTON, Va., Dec. 18, 2020 /PRNewswire/ -- As consumers increasingly turned to online shopping this holiday season, ongoing research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that online spending across…