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$TWTR & $CMCSA NBCUniversal to expand their multiyear content & advertising deal that covers markets worldwide, including in the UK & Europe with Sky.

As part of the expanded agreement, Twitter will provide broader sales support for NBCU’s advertising partners globally. The agreement covers a range of content from NBCU properties, including sponsored sports highlights, news programming, red carpet livestreams, watch parties and fan voting.

The deal is intended to build on NBCU’s One Platform marketing offering, which reaches more than 160 countries, and NBC Spot On’s digital inventory expansion for local marketers.

In 2020, according to NBCU & Twitter, total global video views for all of NBCUniversal’s Twitter handles grew 26% on average alongside a 25% increase in campaigns year over year.

Last fall, NBC Olympics and Twitter extended their content partnership, with plans to work together to amplify NBC Olympics’ coverage of the upcoming Tokyo and Beijing games.