F image

Ford Motor Company (F) Finds Huge Market For Mustang Overseas

F – Demand for Mustangs overseas has doubled the automaker’s expectations.


Interest in Ford Motor Company’s (NYSE:F) Mustang has been declining in the United States, but the same can’t be said for the iconic muscle car when it comes to overseas markets. Ford has been pleasantly surprised with how well the Mustang has been moving overseas. 

Bloomberg shares the details on Ford’s surprising success.

It took 50 years and more than 9 million Mustang sales before Ford Motor Co. decided its beloved, blue-collar icon was mature enough for a grand tour of Europe and the rest of the world. The strategy’s success suggests the company should have shipped them sooner.

Near the end of 2015, the latest version of the famous car rolled into 140 countries. Decked out for its 50th anniversary with a major update in design and engineering, the Mustang was met with a rush of orders from fans who had been waiting decades to get one. By 2017, Mustang sales were swooning in the U.S. as the new model’s novelty faded, but foreign buyers proved more faithful, fueling a steady stream of orders to the plant in Flat Rock, Michigan, where the Mustang is made.

All told, Ford reports that interest in the Mustang from overseas has been double what the company initially anticipated. As a result, the company plans to offer the Mustang for sale in Brazil and five other countries in the near future.

“It’s still a very, very niche vehicle, but people see it and they want to buy it. It’s a heart-and-soul thing,” notes Ian Fletcher, a London-based auto analyst for IHS Markit.

Ford Motor Company shares were trading at $10.96 per share on Tuesday morning, up $0.15 (+1.39%). Year-to-date, F has declined -10.09%, versus a 4.96% rise in the benchmark S&P 500 index during the same period.

F currently has a StockNews.com POWR Rating of C (Neutral), and is ranked #10 of 24 stocks in the Auto & Vehicle Manufacturers category.

Try StockNews.com Premium Today!


Get access to our daily newsletters, Best Stocks List, POWR Ratings, and much more!
Free for 14 days -- no credit card required!

Sign Up Now

F at a Glance

F Current POWR Rating™
Overall POWR Rating™
F Current Price $9.78 2.09%
More F Ratings, Data, and News

F Price Reaction

The day of this event (Mar. 13, 2018)
F Closing Price$10.49 0.28%
F Volume45,686,632
8.38% from avg
Leading up to this event
F 1-mo return2.08%
After this event
F 1-day return1.91%
F 3-day return3.05%
F 5-day return1.64%

F Price Chart



More Ford Motor Company Common Stock (F) News View All

Event/Date Symbol News Detail Start Price End Price Change POWR Rating
Loading, please wait...
View All F News
Page generated in 1.3777 seconds.