Facebook Inc (FB) Takes Swipte At Twitter With New "Breaking" Label

NASDAQ: FB | Facebook, Inc. - Class A Common Stock News, Ratings, and Charts

FB – The new red label will help publishers draw attention to breaking news.

When it comes to highlighting breaking news, Facebook Inc (NASDAQ:FB) has long lagged behind Twitter, which is generally regarded as the place to go when a major story breaks. However, Facebook is taking a shot at fixing its reputation in that regard with the introduction of a new label for News Feed posts. 

Techcrunch has the details on Facebook’s latest addition for publishers.

Facebook’s algorithm is terrible at surfacing breaking news, often showing urgent posts hours or even days later when more facts have since emerged or the story has changed. This has made Twitter the default home for this content, but that position has weakened since Twitter implemented its own relevancy algorithm that brings up old tweets. Facebook isn’t ready to make any changes to how the algo handles real-time information, but it’s giving publishers a red “Breaking” label they can add to try to draw reader attention to News Feed posts meant to be seen now.

Facebook began testing the news tag label last November, and it’s now being rolled out to 50 additional publishers. The tag can be added to one post per day as well as an additional five posts per month, and publishers will also be able to set it to appear for times ranging from 15 minutes to six hours.

Users will have a role with the new label as well, as they can report misuse of the tag that they may come across. If the expansion of the test goes well, Facebook plans to offer it up to additional publishers.

Facebook Inc shares were trading at $180.36 per share on Monday afternoon, up $3.74 (+2.12%). Year-to-date, Facebook, Inc. - Class A (FB - Get Rating) has gained 2.21%, versus a 2.00% rise in the benchmark S&P 500 index during the same period.

Facebook, Inc. - Class A (FB - Get Rating) currently has a StockNews.com POWR Rating of B (Buy), and is ranked #17 of 50 stocks in the Internet category.

Get Free Updates

Join thousands of investors who get the latest news, insights and top rated picks from StockNews.com!

Top Stories on StockNews.com

NYSE: BA | Boeing Company (The) Common Stock News, Ratings, and Charts

Are Boeing (BA) shares a Buy?

If Boeing can overcome headwind, the stock may be set for a rebound
NYSE: TLRD | Tailored Brands, Inc. Common Stock News, Ratings, and Charts

Tailored Brands' (TLRD) stock soars amid announcement to hold dividend steady

Tailored Brands surprised investors and said there will be no dividend cut
NASDAQ: MU | Micron Technology, Inc. News, Ratings, and Charts

What should investors look for when Micron Technology (MU) reports earnings tomorrow?

Micron Technology’s earnings and guidance for second half demand will really impact how the shares move
NASDAQ: KHC | The Kraft Heinz Company News, Ratings, and Charts

Guggenheim Securities analyst says Kraft Heinz (KHC) is running out of cash fast

Kraft Heinz is in a precarious situation that will be hard to overcome
NYSE: SHOP | Shopify Inc. Class A Subordinate Voting Shares News, Ratings, and Charts

Why analysts believe Shopify (SHOP) will be a big competitor to Amazon (AMZN)

Shopify is becoming a platform capable to compete with Amazon

Read More Stories

More Facebook, Inc. - Class A Common Stock (FB) News View All

Event/Date Symbol News Detail Start Price End Price Change POWR Rating
Loading, please wait...
View All FB News
Page generated in 1.5436 seconds.