Alphabet Inc (NASDAQ:GOOGL) is hoping to get the jet set crowd more engaged with its offerings, and a new feature that has been rolled out just may do the trick. Famous folks will now have another means to reach fans via updates right on Google’s search results pages.
Techcrunch has the details on what Google is hoping will be a smash hit with celebrities, musicians, and others.
Over the last couple of years, Google has been slowly (very slowly!) opening up the ability for celebrities, politicians, sports teams, museums and local businesses to post social media-like updates directly to its search result pages. Today, after testing this in a few markets over the course of the last year, Google is also opening this feature up to musicians in the U.S.
This means that when you search for the likes of Kygo, Lorde, Steve Aoki, Sia, Son Little, Sofi Tukker and Shakira, you’ll likely see updates from the artists (or, more likely, their publicists) in the sidebar, too. Those updates can include text, videos, GIFs and links to other sites.
Musicians that want to sign up for the feature will find an easy sign up process inside the Knowledge Panel that’s generated on the side of search results. Until now, users and groups that wanted to have access to the feature had to go through an application process.
One caveat for those that are hoping to be posting away in no time: if searching your name doesn’t generate a Knowledge Panel, you’re not in the league of those that are eligible and have some work to do to become more famous.
Alphabet Inc shares were trading at $1,129.24 per share on Thursday afternoon, up $14.20 (+1.27%). Year-to-date, GOOGL has gained 7.20%, versus a 2.69% rise in the benchmark S&P 500 index during the same period.