Tesla Inc (NASDAQ:TSLA) has big plans for its autonomous driving, and it’s taking matters firmly into its own hands to make fully self-driving cars a reality.
CEO Elon Musk said this week that his company is developing its own artificial intelligence (AI) chip to power its self-driving systems. The effort is being led by chip architect Jim Keller, which Tesla poached from AMD last year. Electrek has more details:
The CEO confirmed that Keller is behind the effort, which he believes will result in “the best custom AI hardware in the world.”
Keller has an important reputation in the hardware world after having been a key player in the creation of several architectures, like Athlon K7 and K8 at AMD, before developing Apple’s A4 and A5 processors, which powered most of Apple’s mobile devices from 2010 to 2012. He later came back to AMD and led the design of the company’s latest chip architecture.
Ever since Keller was brought on and hired a number of colleagues to join him, rumors have swirled about Tesla making its own AI chip. Now we have confirmation of those plans, which put the company in direct competition with NVIDIA and Intel, both of which are developing similar chips of their own. If Tesla is successful with its chipmaking efforts, it could look to sell or license the technology to other carmakers, like those other tech firms plan to do.
Tesla Inc shares were trading at $315.00 per share on Friday morning, up $3.76 (+1.21%). Year-to-date, TSLA has gained 47.41%, versus a 20.23% rise in the benchmark S&P 500 index during the same period.