e.l.f. Beauty, Inc. Common Stock (ELF) Company Bio
e.l.f. Beauty, Inc. develops, markets, and sells cosmetic products under the e.l.f. brand name. The company offers beauty products for eyes, lips, face, and skin care, as well as kits and beauty tools. Its eye makeup products comprise eyeshadows, eyeliners, mascara and eyelashes, and eyebrow grooming products; lip care products include lipsticks, glosses, and liners; and face makeup products consist of foundation products, primers, blushes, powders, concealers, bronzers, tinted moisturizers, shimmers, and luminizers. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. The company was founded in 2004 and is based in Oakland, California.