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MariMed Appoints New Execs To Boost Its Product Portfolio Strategy
Massachusetts-based company revealed it has tapped a senior CPG marketer and former Sam Adams beer CMO, Robert Hall, to serve as a senior brand and marketing advisor to MariMed.
While working at the Boston Beer Company, Hall assisted in transforming U.S. craft beer (Sam Adams brand) and hard seltzer (Truly brand) categories.
In addition, Kevin Compagna, a sales expert, will join MariMed as vice president of wholesale and licensing for North America.
Campagna has more than 20 years of experience in spirits, beer and carbonated beverage sales.
"Refining our product portfolio strategy and maximizing the revenue potential of our award-winning brands are core drivers of the strategic plan we began implementing last year, and Robert and Kevin's expertise will contribute immensely to our efforts," MariMed President and CEO Bob Fireman said.