The Rubicon Project, Inc. (RUBI): Price and Financial Metrics

The Rubicon Project, Inc. (RUBI)

Today's Latest Price: $7.60 USD

1.00 (15.15%)

Updated Jun 3 9:49am

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 34 in Internet - Services

See all "A" rated Strong Buy stocks

RUBI Stock Summary

  • Price to trailing twelve month operating cash flow for RUBI is currently 23.45, higher than 83.69% of US stocks with positive operating cash flow.
  • For RUBI, its debt to operating expenses ratio is greater than that reported by just 16.42% of US equities we're observing.
  • Revenue growth over the past 12 months for Rubicon Project Inc comes in at 21.23%, a number that bests 79.18% of the US stocks we're tracking.
  • Stocks that are quantitatively similar to RUBI, based on their financial statements, market capitalization, and price volatility, are ADMP, OBLN, BGMD, ORGS, and PSTG.
  • RUBI's SEC filings can be seen here. And to visit Rubicon Project Inc's official web site, go to
RUBI Daily Price Range
RUBI 52-Week Price Range

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RUBI Price/Volume Stats

Current price $7.60 52-week high $13.11
Prev. close $6.60 52-week low $4.09
Day low $6.94 Volume 1,163,518
Day high $7.69 Avg. volume 2,250,599
50-day MA $5.84 Dividend yield N/A
200-day MA $8.22 Market Cap 816.29M

The Rubicon Project, Inc. (RUBI) Company Bio

The Rubicon Project engages in automating the buying and selling of advertising. The company was founded in 2007 and is based in Los Angeles, California.

RUBI Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target:Forecasted Gain:

Below please find a table outlining a discounted cash flow forecast for RUBI, in which we model out valuation assuming a variety of terminal growth rates. To summarize, we found that Rubicon Project Inc ranked in the 14th percentile in terms of potential gain offered. We should note, though, that the most conservative analysis suggests this stock will yield negative results -- and thus may be a potential short opportunity. The most interesting components of our discounted cash flow analysis for Rubicon Project Inc ended up being:

  • Its compound free cash flow growth rate, as measured over the past 5 years, is -0.05% -- higher than only 21.96% of stocks in our DCF forecasting set.
  • The company has produced more trailing twelve month cash flow than only 9.47% of its sector Consumer Cyclical.
  • The business' balance sheet suggests that 6% of the company's capital is sourced from debt; this is greater than only 14.73% of the free cash flow producing stocks we're observing.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

Want more companies with a valuation profile/forecast similar to that of Rubicon Project Inc? See CARS, HVT, KBAL, SFIX, and CHUY.

RUBI Latest News Stream

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Latest RUBI News From Around the Web

Below are the latest news stories about Rubicon Project Inc that investors may wish to consider to help them evaluate RUBI as an investment opportunity.

Rubicon Project to Transfer Stock Exchange Listing to Nasdaq

Nasdaq listing switch

Yahoo | May 26, 2020

Why The Rubicon Project Stock Skyrocketed on Tuesday

Shares of The Rubicon Project (NYSE: RUBI) skyrocketed higher on Tuesday, outpacing the broad stock market's gains by a mile. In the absence of news, it's just speculation, but it appears investors are scooping up shares of this forgotten advertising technology (adtech) stock on increasing optimism of a stabilizing economy. In the advertising world, The Rubicon Project is a supply-side ad platform, working on behalf of publishers to optimize ad revenue.

Yahoo | May 26, 2020

Stocks Are Rallying: 2 I Bought While They're Still on Sale

After falling deeply and quickly from late February through late March, the S&P 500 has bounced back pretty strongly. Two I recently bought more of are American Express (NYSE: AXP) and The Rubicon Project (NYSE: RUBI). The three are down 28% and 37%, year to date, versus an 8% dip for the SPDR S&P 500 ETF Trust (NYSEMKT: SPY) since January 1.

Yahoo | May 24, 2020

Edited Transcript of RUBI earnings conference call or presentation 6-May-20 8:30pm GMT

Q1 2020 Rubicon Project Inc Earnings Call

Yahoo | May 18, 2020

Rubicon Project to Present at Financial Conference

Rubicon Project (NYSE:RUBI), the largest independent sell-side advertising platform, today announced that management will be presenting on Tuesday, May 19 at the 15th Annual Needham Virtual Technology & Media Conference, and conducting virtual meetings on Tuesday & Wednesday, May 19 and 20.

Yahoo | May 14, 2020

Read More 'RUBI' Stories Here

RUBI Price Returns

1-mo 18.75%
3-mo -26.57%
6-mo -3.43%
1-year 34.28%
3-year 49.02%
5-year -58.63%
YTD -6.86%
2019 118.77%
2018 99.47%
2017 -74.80%
2016 -54.89%
2015 1.92%

Continue Researching RUBI

Here are a few links from around the web to help you further your research on Rubicon Project Inc's stock as an investment opportunity:

Rubicon Project Inc (RUBI) Stock Price | Nasdaq
Rubicon Project Inc (RUBI) Stock Quote, History and News - Yahoo Finance
Rubicon Project Inc (RUBI) Stock Price and Basic Information | MarketWatch

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