The Rubicon Project engages in automating the buying and selling of advertising. The company was founded in 2007 and is based in Los Angeles, California.
RUBI Price Forecast Based on DCF Valuation
DCF Fair Value Target:
Below please find a table outlining a discounted cash flow forecast for RUBI, in which we model out valuation assuming a variety of terminal growth rates. To summarize, we found that Rubicon Project Inc ranked in the 14th percentile in terms of potential gain offered. We should note, though, that the most conservative analysis suggests this stock will yield negative results -- and thus may be a potential short opportunity. The most interesting components of our discounted cash flow analysis for Rubicon Project Inc ended up being:
Its compound free cash flow growth rate, as measured over the past 5 years, is -0.05% -- higher than only 21.96% of stocks in our DCF forecasting set.
The company has produced more trailing twelve month cash flow than only 9.47% of its sector Consumer Cyclical.
The business' balance sheet suggests that 6% of the company's capital is sourced from debt; this is greater than only 14.73% of the free cash flow producing stocks we're observing.
Terminal Growth Rate in Free Cash Flow
Return Relative to Current Share Price
Want more companies with a valuation profile/forecast similar to that of Rubicon Project Inc? See CARS, HVT, KBAL, SFIX, and CHUY.
Shares of The Rubicon Project (NYSE: RUBI) skyrocketed higher on Tuesday, outpacing the broad stock market's gains by a mile. In the absence of news, it's just speculation, but it appears investors are scooping up shares of this forgotten advertising technology (adtech) stock on increasing optimism of a stabilizing economy. In the advertising world, The Rubicon Project is a supply-side ad platform, working on behalf of publishers to optimize ad revenue.
After falling deeply and quickly from late February through late March, the S&P 500 has bounced back pretty strongly. Two I recently bought more of are American Express (NYSE: AXP) and The Rubicon Project (NYSE: RUBI). The three are down 28% and 37%, year to date, versus an 8% dip for the SPDR S&P 500 ETF Trust (NYSEMKT: SPY) since January 1.
Rubicon Project (NYSE:RUBI), the largest independent sell-side advertising platform, today announced that management will be presenting on Tuesday, May 19 at the 15th Annual Needham Virtual Technology & Media Conference, and conducting virtual meetings on Tuesday & Wednesday, May 19 and 20.