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$SECO According to the Hong Kong site mindotcom, Qudian's luxury e-commerce platform Wanlimu (or Wan Limu) is quietly abandoned by its mother company after it failed to compete with its well established peers.
$QD also tried to transform Wanlimu to an education project, named "Wanlimu Children's Education Project" , but the new Edu regulations are catalytic for an attempt in this sector.

"2021/08/09 14:11:17 HKT
In March 2020, Qudian announced the launch of a cross-border luxury e-commerce project called Wanlimu. At that time, Qudian quickly and high-profile layout new business, and heavily hired celebrity endorsements to expand the market, but after the market response was flat, Qudian once again directly abandoned projects that could not make quick profits."

So, for QD now the only investment in on/off line luxury commerce is SECO. Will they try to increase their stake or acquire it? Will they do that after the privatization?