Vera Bradley, Inc. (VRA): Price and Financial Metrics

Vera Bradley, Inc. (VRA): $11.14

0.21 (+1.92%)

POWR Rating

Component Grades














  • Quality is the dimension where VRA ranks best; there it ranks ahead of 94.1% of US stocks.
  • The strongest trend for VRA is in Stability, which has been heading up over the past 31 weeks.
  • VRA ranks lowest in Growth; there it ranks in the 9th percentile.

VRA Stock Summary

  • Of note is the ratio of Vera Bradley Inc's sales and general administrative expense to its total operating expenses; 86.68% of US stocks have a lower such ratio.
  • With a year-over-year growth in debt of -43.8%, Vera Bradley Inc's debt growth rate surpasses merely 10.28% of about US stocks.
  • Over the past twelve months, VRA has reported earnings growth of -4,257.86%, putting it ahead of only 0.37% of US stocks in our set.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Vera Bradley Inc are LIQT, PII, XPER, ARW, and STRM.
  • Visit VRA's SEC page to see the company's official filings. To visit the company's web site, go to

VRA Valuation Summary

  • VRA's price/sales ratio is 0.7; this is 50% lower than that of the median Consumer Cyclical stock.
  • VRA's EV/EBIT ratio has moved down 9.7 over the prior 131 months.
  • Over the past 131 months, VRA's price/sales ratio has gone down 2.8.

Below are key valuation metrics over time for VRA.

Stock Date P/S P/B P/E EV/EBIT
VRA 2019-04-15 1.0 1.4 19.4 10.7
VRA 2017-05-09 0.7 1.2 16.9 8.7
VRA 2014-10-24 1.6 3.2 17.6 9.9
VRA 2013-07-19 1.8 4.8 14.9 9.3
VRA 2011-05-26 5.5 31.2 43.5 38.7
VRA 2011-02-03 5.1 29.3 33.9 33.6

VRA Growth Metrics

  • The 5 year net income to common stockholders growth rate now stands at -112.62%.
  • Its 2 year net income to common stockholders growth rate is now at -138.01%.
  • Its 3 year revenue growth rate is now at -17.01%.
VRA's revenue has moved up $31,191,000 over the prior 49 months.

The table below shows VRA's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2021-03-31 508.082 35.408 28.673
2020-12-31 468.272 20.702 8.681
2020-09-30 482.826 31.489 13.212
2020-06-30 485.478 19.456 4.477
2020-03-31 473.493 1.093 -3.685
2019-12-31 495.212 20.624 16.047

VRA Price Target

For more insight on analysts targets of VRA, see our VRA price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $14.25 Average Broker Recommendation 1.9 (Hold)

VRA Stock Price Chart Interactive Chart >

Price chart for VRA

VRA Price/Volume Stats

Current price $11.14 52-week high $13.62
Prev. close $10.93 52-week low $4.06
Day low $11.02 Volume 62,318
Day high $11.34 Avg. volume 279,045
50-day MA $11.70 Dividend yield N/A
200-day MA $9.75 Market Cap 378.66M

Vera Bradley, Inc. (VRA) Company Bio

Vera Bradley, Inc. designs, manufactures, and sells handbags, accessories, and luggage and travel items for women of all ages under the Vera Bradley brand. The company was founded in 1982 and is based in Roanoke, Indiana.

VRA Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$11.14$1.75 -83%

The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Vera Bradley Inc. To summarize, we found that Vera Bradley Inc ranked in the 18th percentile in terms of potential gain offered. We should note, though, that the most conservative analysis suggests this stock will yield negative results -- and thus may be a potential short opportunity. The most interesting components of our discounted cash flow analysis for Vera Bradley Inc ended up being:

  • In the past 5.56 years, Vera Bradley Inc has a compound free cash flow growth rate of -0.12%; that's better than only 10.24% of cash flow producing equities in the Consumer Cyclical sector, where it is classified.
  • Vera Bradley Inc's weighted average cost of capital (WACC) is 9%; for context, that number is higher than only 13.75% of tickers in our DCF set.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

For other companies in the Consumer Cyclical that have a similar discounted cashflow valuation profile (and ensuing price forecasts) as VRA, try SKX, VFC, AUD, DDS, and DIN.

VRA Latest News Stream

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Latest VRA News From Around the Web

Below are the latest news stories about Vera Bradley Inc that investors may wish to consider to help them evaluate VRA as an investment opportunity.

Vera Bradley Partners With Disney For Collection Of 49 Styles

Lifestyle brand Vera Bradley Inc (NASDAQ: VRA) has partnered with The Walt Disney Co. (NYSE: DIS) for "The Disney Collection by Vera Bradley." The collection features hand-drawn details of Disney's "Sensational Six" favorite friends—Disney Mickey Mouse, Disney Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto. The range includes Vera Bradley's silhouettes, including the Campus Backpack, Vera Tote, Triple Zip Hipster, and Plush Throw Blanket, alongside brand-new styles created exclusively f

Yahoo | July 15, 2021

Vera Bradley Announces a New Collaboration With Disney

The Disney Collection by Vera Bradley Available in all Vera Bradley Full Line Stores for First Time The Disney Collection by Vera Bradley The Disney Collection by Vera Bradley features hand-drawn details of Disney’s “Sensational Six” favorite friends—Disney Mickey Mouse, Disney Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto—as they parade through bright blooms and iconic paisleys. The collection is available for the first time in all Vera Bradley Full Line Stores, in select Vera Bradley

Yahoo | July 15, 2021

Vera Bradley and Disney Collaborate on Fashion Collection

The Disney Collection by Vera Bradley includes 49 styles that range in price from $12 to $150. They're now available through Vera Bradley.

Yahoo | July 15, 2021

Why Vera Bradley (VRA) Stock Might be a Great Pick

Vera Bradley (VRA) has seen solid earnings estimate revision activity over the past month, and belongs to a strong industry as well.

Yahoo | July 14, 2021

An Intrinsic Calculation For Vera Bradley, Inc. (NASDAQ:VRA) Suggests It's 25% Undervalued

In this article we are going to estimate the intrinsic value of Vera Bradley, Inc. ( NASDAQ:VRA ) by projecting its...

Yahoo | July 9, 2021

Read More 'VRA' Stories Here

VRA Price Returns

1-mo -6.47%
3-mo 0.36%
6-mo 31.83%
1-year 154.34%
3-year -14.83%
5-year -23.49%
YTD 39.95%
2020 -32.54%
2019 37.69%
2018 -29.64%
2017 3.92%
2016 -25.63%

Continue Researching VRA

Here are a few links from around the web to help you further your research on Vera Bradley Inc's stock as an investment opportunity:

Vera Bradley Inc (VRA) Stock Price | Nasdaq
Vera Bradley Inc (VRA) Stock Quote, History and News - Yahoo Finance
Vera Bradley Inc (VRA) Stock Price and Basic Information | MarketWatch

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