Is Sonos Still a Good Stock to Buy?

: SONO | Sonos, Inc. News, Ratings, and Charts

SONO – Audio concern Sonos, Inc. (SONO) has delivered exceptional returns over the past year due to a change in consumer behavior amid the pandemic. The stock is expected to hit fresh highs because demand for its audio products is on the rise. Let’s look closer at the company.

The audio company Sonos, Inc. (SONO) offers wireless speakers, home theatre speakers and other audio components. Its stock has gained 80.6% over the past three months based on its product innovations to meet changing consumer demand. Moreover, SONO has gained 22.6% since announcing impressive financial results on February 10. The stock closed yesterday’s trading session at $38.73, after hitting its all-time high of $39.02.

Because  people are still spending more time at home and upgrading their entertainment gadgets, we think SONO should continue to witness steady demand for its products. Also, the company’s supply-chain efficiencies, which drove its impressive sales, should continue to be a driving force.

On January 13, SONO announced a new line-up of exclusive artist stations and original programming coming to Sonos Radio and Sonos Radio HD. And last December, the company inked a multi-year licensing deal with Legrand to cover the entire range of Legrand’s NUVO multi-room wireless audio products. As part of the agreement, Legrand is expected to pay to license SONO’s patents for all such audio products.

Here’s why I think SONO could perform well in the upcoming months:

High Profitability

SONO’s gross profit margin of 45.7% is 35.2% higher than the industry average of 33.8%. The company also has an impressive ROE and ROA of 9.4% and 4.4%, respectively. In addition, SONO ’s levered free cash flow margin of 16.3% compares favorably with the industry average  7.5%.

Revenue Growth Across All Major Segments

SONO’s results for its fiscal 2021 first quarter, ended January 2, 2021, was the best in its 18-year history. The company reported total revenue of $645.58 million, up nearly 15% year-over-year. SONO’s revenue from Sonos speakers increased more than 13% year-over-year to $527.52 million, while revenue from Sonos system products increased 58.9% year-over-year to $97.76 million.

On a regional basis, the company’s revenue from the  U.S. was reported to be $367.24 million, up 21.2% year-over-year. And its  revenue from Europe, Middle East and Africa increased 12.8% year-over-year to $240 million.

Favorable Analyst Estimates

Analysts expect the company’s revenue to increase 38.3% for the quarter ending March 31, 2021, 17.6% for fiscal 2021 and 8.8% for fiscal 2022. Its EPS is expected to grow 544.4% for the fiscal 2021, 21.2% for the fiscal 2022 and at a rate of 26.6% per annum over the next five years.

The stock has an average broker rating of 1.71. Wall Street analysts expect the stock to hit $39.25 in the near term, which indicates a potential upside of 6.5%.

Favorable POWR Ratings

SONO has an overall rating of B, which equates to Buy in our POWR Ratings system. The POWR Ratings are calculated by considering 118 different factors with each factor weighted to an optimal degree.

Our proprietary rating system also evaluates each stock based on eight different categories. The stock has an A grade  for Momentum. This is consistent with SONO’s 80.6% gains over the past three months and 36.9% returns over the past month.

SONO also has an A  grade for Quality, in sync with its high profitability ratios.

The stock is also rated for Sentiment, Growth, Value and Stability. Get all SONO’s ratings here.

The stock is ranked #14 of 43 stocks in the A-rated Technology – Electronics industry.

Click here to access several other top-rated stocks in the same industry.

Bottom Line

As consumers’ focus on home improvement,  buying new audio products for a better experience at home is on the rise. We believe SONO is well positioned to keep advancing  based on its strategic partnerships and consistent product innovations.

Want More Great Investing Ideas?

“MUST OWN” Growth Stocks for 2021

How to Ride the 2021 Stock Market Bubble

7 Best ETFs for the NEXT Bull Market

5 WINNING Stocks Chart Patterns


SONO shares were trading at $39.15 per share on Wednesday morning, up $0.42 (+1.08%). Year-to-date, SONO has gained 67.38%, versus a 3.20% rise in the benchmark S&P 500 index during the same period.


About the Author: Manisha Chatterjee


Since she was young, Manisha has had a strong interest in the stock market. She majored in Economics in college and has a passion for writing, which has led to her career as a research analyst. More...


More Resources for the Stocks in this Article

TickerPOWR RatingIndustry RankRank in Industry
SONOGet RatingGet RatingGet Rating

Most Popular Stories on StockNews.com


How Much Resistance @ 6,000 for Stocks?

The post-election rally was an exciting burst for the stock market. With that the S&P 500 (SPY) made new highs just above 6,000. Since then stocks have struggled begging the question: what happens next? 44 year investing veteran Steve Reitmeister provides the answers along with his top 11 stocks to buy now.

3 Streaming Stocks Benefiting from Cord-Cutting Trends

As streaming continues to dominate the digital entertainment landscape, the global streaming market presents a lucrative investment opportunity. So, it could be ideal to invest in fundamentally solid streaming stocks Netflix (NFLX), Walt Disney (DIS), and Roku (ROKU). Read further...

3 Gold Stocks to Buy as Safe-Haven Demand Grows

Gold is a stable investment now due to its role as a safe-haven asset during economic uncertainty, rising demand, industrial use, and growth, bolstered by central bank purchases and interest rate cuts. Therefore, investors should consider investing in top gold stocks such as Newmont (NEM), Barrick Gold (GOLD), and Agnico Eagle Mines (AEM). Read more...

3 AI Stocks Transforming Industries and Driving Future Growth

With rapid digitalization, rapid adoption, and development, as well as surging demand, the AI market is on the rise. Amid this backdrop, investors could buy fundamentally solid AI stocks NVIDIA Corporation (NVDA), Microsoft (MSFT), and Meta Platforms (META) poised for substantial gains. Continue reading...

Does Trump Change Stock Market Outlook?

The rally of the S&P 500 (SPY) after the election gives a sense that investors are happy that Trump was elected. But perhaps there is more to this story than meets the eye. That’s why Steve Reitmeister shares his updated market outlook taking into account the pros and cons of Trumps proposed new policies. This comes with a preview of his top 11 stocks to buy now.

Read More Stories

More Sonos, Inc. (SONO) News View All

Event/Date Symbol News Detail Start Price End Price Change POWR Rating
Loading, please wait...
View All SONO News