Blue Apron Holdings, Inc. (APRN) Social Stream

Blue Apron Holdings, Inc. (APRN): $5.83

0.18 (+3.19%)

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Industry: Internet


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Featured Post From StockTwits About APRN

$APRN I pickup some calls at the halt just in case there was a special acquisition announcement. No announcement, price falling. "Sometimes you eat the bar, sometimes the bar eats you". --Cowboy dude on The Big Lebowski
Rc10008, published April 15, 2021

Other Notable StockTweets About APRN

$APRN I've tried Blue Apron, Hello Fresh and Home Chef. Home Chef the worst of the 3. I feel Blue Apron has more interesting recipes but struggles on keeping all the ingredients and produce fresh. Hello Fresh has better freshness and packages each meal in a separate bag, much more convenient than blue apron throwing everything together for the end user to sort out. I cancelled Blue Apron and obviously Home Chef and stayed with Hello Fresh.

Rc10008, published April 6, 2021

$APRN IMHO, Blue Apron missed their niche in the market. They can't compete with the value of grocery stores, nor can they compete with the convenience of already prepared food and take out. The convenience of having it delivered is nice (but expensive) but people still need to go to the store for breakfast foods and stuff so delivery is not a huge benefit. I believe they should have billed themselves as a home cooking school selling their fresh ingredients and the knowledge of how to use it to build their value, something local grocery stores couldn't compete with them on. A little more literature with each kit with more cooking fundamentals is all they need to change. I understand the drawback, by teaching your customers to cook you are teaching them how not to need you but retaining customers has always been their drawback anyway. They could offer beginner, intermediate and advanced instruction and maybe retain customers by moving them to a higher level. Even offer diplomas.

Rc10008, published March 29, 2021

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