Booking Holdings Inc. (BKNG): Price and Financial Metrics

Booking Holdings Inc. (BKNG)

Today's Latest Price: $1,671.71 USD

18.69 (1.13%)

Updated Oct 20 4:00pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 58 in Internet

See all "A" rated Strong Buy stocks

BKNG Stock Summary

  • BKNG has a higher market value than 97.13% of US stocks; more precisely, its current market capitalization is $67,688,906,016.
  • Price to trailing twelve month operating cash flow for BKNG is currently 25.35, higher than 83.64% of US stocks with positive operating cash flow.
  • As for revenue growth, note that BKNG's revenue has grown -23.4% over the past 12 months; that beats the revenue growth of just 12.44% of US companies in our set.
  • Stocks that are quantitatively similar to BKNG, based on their financial statements, market capitalization, and price volatility, are ANTM, SHW, INFY, ADP, and LFC.
  • BKNG's SEC filings can be seen here. And to visit Booking Holdings Inc's official web site, go to

BKNG Stock Price Chart Interactive Chart >

Price chart for BKNG

BKNG Price/Volume Stats

Current price $1,671.71 52-week high $2,094.00
Prev. close $1,653.02 52-week low $1,107.29
Day low $1,661.10 Volume 292,600
Day high $1,688.73 Avg. volume 514,869
50-day MA $1,779.69 Dividend yield N/A
200-day MA $1,675.91 Market Cap 68.45B

Booking Holdings Inc. (BKNG) Company Bio

Booking Holdings (Formerly Priceline Group) is a provider of online travel and travel related reservation and search services. The Company, through its online travel agent services, connects consumers wishing to make travel reservations with providers of travel services across the world. The company was founded in 1997 and is based in Norwalk, Connecticut.

BKNG Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$1,671.71$418.94 -75%

The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Booking Holdings Inc. To summarize, we found that Booking Holdings Inc ranked in the 19th percentile in terms of potential gain offered. Our DCF analysis suggests the stock is overvalued by about 74.5%. As for the metrics that stood out in our discounted cash flow analysis of Booking Holdings Inc, consider:

  • Its compound free cash flow growth rate, as measured over the past 5.47 years, is -0.03% -- higher than just 21.11% of stocks in our DCF forecasting set.
  • The company has produced more trailing twelve month cash flow than 93.14% of its sector Industrials.
  • BKNG's estimated cost of debt, based largely on its market capitalization and its interest coverage ratio, is 2%; for context, that number is higher than 26.53% of tickers in our DCF set.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

PNR, JCI, MWA, TRS, and ABB can be thought of as valuation peers to BKNG, in the sense that they are in the Industrials sector and have a similar price forecast based on DCF valuation.

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Latest BKNG News From Around the Web

Below are the latest news stories about Booking Holdings Inc that investors may wish to consider to help them evaluate BKNG as an investment opportunity.

Travel Reservation Pair Trade Idea: Long Booking, Short Sabre

Booking Holdings (BKNG) and Sabre (SABR) are two leading companies in the travel reservation industry. Booking focuses more on consumer buying as the top third-party vacation/destination/hotel/airline/cruise/car rental marketer and online technology reservation company through its and websites. Sabre, a spin-off of American Airlines (AAL) in 1999, mainly works...

Paul Franke on Seeking Alpha | October 3, 2020

Post 9/11 proved even the most wary of Americans would travel again. Here's why Booking Holdings' CEO believes the same will happen after COVID-19

Summary List Placement The travel industry has been battered by the coronavirus pandemic. Even as stay-at-home orders are lifted, travel activity remains at depressed levels with people continuing to worry about safety and opting to stay put. In August, Booking Holdings — which owns Kayak,, Priceline,, OpenTable, and Agoda — reported that gross bookings fell by 91% in the second quarter. Revenue additionally fell 84% from the same period last year to $630 million. Glenn Fogel, the company's CEO, has worked at Booking Holdings in various capacities for almost 21 years. In a recent interview with Business Insider , he said looking at how travel fared after the terrorist attacks of September 11, 2001 is "a good analogy for today." "Each crisis, when you're in the...

Business Insider | September 27, 2020

2 Sizzling Hot IPOs: Don't Get Burned

The IPO market has been extremely hot lately as the recent run-up in the stock prices (read tech) has inspired every other company to cash in on the bonanza. Plus, when every other investment guru tells you that if you’d invested $10,000 in Amazon (AMZN) at its IPO, it would...

The Long-winded on Seeking Alpha | September 14, 2020

'Fast Money Halftime Report' Picks For September 14: Booking, ViacomCBS And More

On CNBC's "Fast Money Halftime Report," Brenda Vingiello said Booking Holdings Inc (NASDAQ: BKNG ) is well positioned to benefit from, what she feels, is going to be … Full story available on

Benzinga | September 14, 2020

'Halftime Report' Traders Weigh In On Twitter, Booking Holdings And More

Joe Terranova said on CNBC's "Fast Money Halftime Report" said he owns Seattle Genetics, Inc. (NASDAQ: SGEN ) and he suggested to others to buy it as well. He likes it because of its strong fundamentals. Stephanie Link owns Twitter … Full story available on

Benzinga | August 26, 2020

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BKNG Price Returns

1-mo 1.17%
3-mo -1.40%
6-mo 22.67%
1-year -17.37%
3-year -13.92%
5-year 22.34%
YTD -18.60%
2019 19.24%
2018 -0.88%
2017 18.53%
2016 14.99%
2015 11.82%

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