Deluxe Corporation (DLX): Price and Financial Metrics

Deluxe Corporation (DLX)

Today's Latest Price: $24.98 USD

0.41 (-1.61%)

Updated Oct 19 6:40pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 57 in Outsourcing - Business Services

See all "A" rated Strong Buy stocks

DLX Stock Summary

  • The capital turnover (annual revenue relative to shareholder's equity) for DLX is 3.94 -- better than 87.58% of US stocks.
  • Deluxe Corp's stock had its IPO on July 23, 1987, making it an older stock than 91.71% of US equities in our set.
  • In terms of twelve month growth in earnings before interest and taxes, Deluxe Corp is reporting a growth rate of -262.53%; that's higher than just 7.13% of US stocks.
  • Stocks that are quantitatively similar to DLX, based on their financial statements, market capitalization, and price volatility, are SCSC, MG, HA, MATW, and PTSI.
  • Visit DLX's SEC page to see the company's official filings. To visit the company's web site, go to

DLX Stock Price Chart Interactive Chart >

Price chart for DLX

DLX Price/Volume Stats

Current price $24.98 52-week high $54.15
Prev. close $25.39 52-week low $18.90
Day low $24.93 Volume 235,200
Day high $25.83 Avg. volume 477,984
50-day MA $27.32 Dividend yield 4.8%
200-day MA $29.29 Market Cap 1.05B

Deluxe Corporation (DLX) Company Bio

Deluxe Corporation provides a wide range of products and services including customized checks and forms, as well as website development and hosting, search engine marketing, search engine optimization, and logo design. The company was founded in 1915 and is based in Shoreview, Minnesota.

DLX Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$24.98$18 -29%

Below please find a table outlining a discounted cash flow forecast for DLX, in which we model out valuation assuming a variety of terminal growth rates. To summarize, we found that Deluxe Corp ranked in the 38th percentile in terms of potential gain offered. We should note, though, that all scenearios modelled for this stock suggest it is overvalued. The most interesting components of our discounted cash flow analysis for Deluxe Corp ended up being:

  • Its compound free cash flow growth rate, as measured over the past 5.45 years, is -0.01% -- higher than merely 23.32% of stocks in our DCF forecasting set.
  • Deluxe Corp's interest coverage rate -- a measure of gross earnings relative to interest payments -- comes in at -10.26. This coverage rate is greater than that of merely 8.32% of stocks we're observing for the purpose of forecasting via discounted cash flows.
  • As a business, Deluxe Corp experienced a tax rate of about 4% over the past twelve months; relative to its sector (Consumer Cyclical), this tax rate is higher than merely 22.4% of stocks generating free cash flow.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

EVRI, WWW, CCK, RELX, and SGMS can be thought of as valuation peers to DLX, in the sense that they are in the Consumer Cyclical sector and have a similar price forecast based on DCF valuation.

DLX Latest News Stream

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Latest DLX News From Around the Web

Below are the latest news stories about Deluxe Corp that investors may wish to consider to help them evaluate DLX as an investment opportunity.

Deluxe to Participate in Investor Conferences

MINNEAPOLIS--(BUSINESS WIRE)--Deluxe (NYSE: DLX), a Trusted Business Technology™ company, announced today that Barry McCarthy, President and CEO, will present virtually at two investor conferences: CL King’s 18th Annual Best Ideas Conference on September 16, 2020 at 8:00 am ET Sidoti Small Cap Virtual 2020 Conference on September 24, 2020 at 1:45 pm ET Interested parties can listen to a live webcast of the presentations from the investor relations section of the company’s website at www.deluxe.

Business Wire | September 15, 2020

Deluxe Headquarters Moving to Downtown Minneapolis

SHOREVIEW, Minn.--(BUSINESS WIRE)--Deluxe, a Trusted Business Technology™ company, today announced it will relocate its headquarters to 801 Marquette in downtown Minneapolis following the sale of its Shoreview corporate campus. The new Deluxe headquarters will be under construction until Fall 2021. Deluxe President and Chief Executive Officer Barry C. McCarthy was joined by Minnesota Governor Tim Walz, Minneapolis Mayor Jacob Frey, Minneapolis City Councilmember Lisa Goodman and other business

Business Wire | September 14, 2020

Franklin Street Properties Corp. Announces New Lease at 801 Marquette Avenue and 121 South Eighth Street in Minneapolis

WAKEFIELD, Mass.--(BUSINESS WIRE)--Franklin Street Properties Corp. (“FSP”, “our” or “we”) (NYSE American: FSP), a real estate investment trust (REIT), announced today that it entered into a new lease for space at its 801 Marquette Avenue redevelopment property and its 121 South Eighth Street property in Minneapolis, Minnesota. Deluxe Corporation will lease approximately 71,000 square feet at 801 Marquette Avenue and approximately 23,000 square feet at 121 South Eighth Street, for a combined to

Business Wire | September 14, 2020

Deluxe Building FinTech Innovation and Customer Experience Centers in new Metro Atlanta Location

SHOREVIEW, Minn.--(BUSINESS WIRE)--Deluxe, a Trusted Business Technology™ company, today announced it is building both a FinTech Innovation Center and a Customer Experience Center in its new location in Sandy Springs, Georgia. At a meeting with Georgia Governor Brian P. Kemp, Deluxe executives shared their vision for growing the company’s FinTech, Payment and Cloud businesses with co-located product management, strategy, research, engineering and application development in Georgia. “The Deluxe

Business Wire | September 9, 2020

Deluxe Corp (DLX) Q2 2020 Earnings Call Transcript

At the end of today's prepared remarks, Barry, Keith, Jane and I will take questions. Additional information about factors that might cause our actual results to differ from projections is contained in the press release issued today, in the company's Form 10-K for the year ended December 31, 2019, the Form 10-Q, which will be released in conjunction with our second quarter earnings release shortly, as well as other SEC filings.

Yahoo | July 31, 2020

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DLX Price Returns

1-mo -5.66%
3-mo 18.20%
6-mo -2.74%
1-year -46.41%
3-year -63.15%
5-year -51.64%
YTD -48.32%
2019 33.32%
2018 -48.98%
2017 9.17%
2016 33.87%
2015 -10.67%

DLX Dividends

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Continue Researching DLX

Here are a few links from around the web to help you further your research on Deluxe Corp's stock as an investment opportunity:

Deluxe Corp (DLX) Stock Price | Nasdaq
Deluxe Corp (DLX) Stock Quote, History and News - Yahoo Finance
Deluxe Corp (DLX) Stock Price and Basic Information | MarketWatch

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