Deluxe Corporation (DLX): Price and Financial Metrics

Deluxe Corporation (DLX)

Today's Latest Price: $37.16 USD

2.16 (6.17%)

Updated Jan 27 3:38pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 57 in Outsourcing - Business Services

See all "A" rated Strong Buy stocks

DLX Stock Summary

  • Deluxe Corp's capital turnover -- a measure of revenue relative to shareholder's equity -- is better than 87.02% of US listed stocks.
  • DLX's went public 33.54 years ago, making it older than 91.66% of listed US stocks we're tracking.
  • Over the past twelve months, DLX has reported earnings growth of -160.9%, putting it ahead of merely 12.08% of US stocks in our set.
  • If you're looking for stocks that are quantitatively similar to Deluxe Corp, a group of peers worth examining would be BGSF, CRD.A, GMS, KNL, and GBL.
  • DLX's SEC filings can be seen here. And to visit Deluxe Corp's official web site, go to

DLX Stock Price Chart Interactive Chart >

Price chart for DLX

DLX Price/Volume Stats

Current price $37.16 52-week high $49.53
Prev. close $35.00 52-week low $18.90
Day low $33.93 Volume 438,837
Day high $37.47 Avg. volume 437,674
50-day MA $29.07 Dividend yield 3.43%
200-day MA $26.18 Market Cap 1.56B

Deluxe Corporation (DLX) Company Bio

Deluxe Corporation provides a wide range of products and services including customized checks and forms, as well as website development and hosting, search engine marketing, search engine optimization, and logo design. The company was founded in 1915 and is based in Shoreview, Minnesota.

DLX Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$37.16$31.81 -9%

Below please find a table outlining a discounted cash flow forecast for DLX, in which we model out valuation assuming a variety of terminal growth rates. To summarize, we found that Deluxe Corp ranked in the 49th percentile in terms of potential gain offered. Our DCF analysis suggests the stock is overvalued by about 8.5%. The most interesting components of our discounted cash flow analysis for Deluxe Corp ended up being:

  • The company's compound free cash flow growth rate over the past 5.52 years comes in at -0.05%; that's greater than merely 19.07% of US stocks we're applying DCF forecasting to.
  • Deluxe Corp's weighted average cost of capital (WACC) is 8%; for context, that number is higher than merely 9.91% of tickers in our DCF set.
  • As a business, Deluxe Corp experienced a tax rate of about 26% over the past twelve months; relative to its sector (Consumer Cyclical), this tax rate is higher than 81.05% of stocks generating free cash flow.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

For other companies in the Consumer Cyclical that have a similar discounted cashflow valuation profile (and ensuing price forecasts) as DLX, try MTOR, SCI, SQBG, UONE, and ALV.

DLX Latest News Stream

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Latest DLX News From Around the Web

Below are the latest news stories about Deluxe Corp that investors may wish to consider to help them evaluate DLX as an investment opportunity.

Blueprint makes flaming hot addition to Jackpot King with 7’s Deluxe release

Leading slot supplier Blueprint Gaming has enhanced its hugely popular Jackpot King series for the new year with the inclusion of the classic gaming title, 7’s Deluxe. Following the successful additions of Reel Time Gaming (RTG) transitioned games to the Jackpot King progressive system, such as Eye of Horus and Fishin’ Frenzy, the company […]

European Gaming Media | January 14, 2021

Deluxe to Report Fourth Quarter and Full Year 2020 Results on February 4, 2021


Business Wire | January 13, 2021

Deluxe to Participate in Needham Annual Virtual Growth Conference

SHOREVIEW, Minn.--(BUSINESS WIRE)--Deluxe (NYSE: DLX), a Trusted Business Technology™ company, announced today that Barry McCarthy, President and Chief Executive Officer, will present virtually at the 23rd Annual Needham Virtual Growth Conference on January 13 at 1:15 pm ET. Interested parties can listen to a live webcast of the event from the investor relations section of the company’s website at A replay of the webcast will be available after the event. About Deluxe D

Business Wire | January 7, 2021

Augeo Acquires Deluxe Rewards, Expanding Its Consumer Engagement Platform and Advancing Growth Initiatives

ST. PAUL, Minn., Jan. 5, 2021 /PRNewswire/ -- Augeo, a leader in consumer, member, and employee loyalty and engagement solutions, announced today that it has acquired Deluxe Rewards, formerly a business entity of Deluxe (NYSE: DLX), a Trusted Business Technology™ company. The acquisition…

PR Newswire | January 5, 2021

St. Paul loyalty and reward program company Augeo expanding despite pandemic

The company completed two acquisitions in 2020, including one on Dec. 31 for Deluxe's rewards platform.

Star Tribune | January 5, 2021

Read More 'DLX' Stories Here

DLX Price Returns

1-mo 37.99%
3-mo 72.55%
6-mo 34.49%
1-year -20.17%
3-year -47.33%
5-year -24.60%
YTD 27.26%
2020 -38.90%
2019 33.32%
2018 -48.98%
2017 9.17%
2016 33.87%

DLX Dividends

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Continue Researching DLX

Here are a few links from around the web to help you further your research on Deluxe Corp's stock as an investment opportunity:

Deluxe Corp (DLX) Stock Price | Nasdaq
Deluxe Corp (DLX) Stock Quote, History and News - Yahoo Finance
Deluxe Corp (DLX) Stock Price and Basic Information | MarketWatch

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