Viant Technology Inc. (DSP) Social Stream

Featured Post From StockTwits About DSP

$DSP CTV is so hot that Magnite bought SpotX for more than four times the amount RTL originally paid to acquire the company. (RTL first purchased a $144 million stake in SpotX in 2014 for $144 million, later spending an additional $145 million to buy the remainder of the company in 2017.)

Magnite was able to shell out such a large sum partly because its stock has been doing really well recently – up 13% in January – giving them more financial leverage to do big deals.

The purchase price consists of $560 million in cash and 14 million shares of Magnite stock. SpotX's net revenue for 2020 was $116 million, $67 million of which was CTV-related.