The newly merged DowDupont company focuses on agriculture, material science and specialty products. The combined company will own nearly 40% of the corn and soybean seed market, according to 2016 data by KG Marketsense—the North American subsidiary of Kleffman Group. At the time of the merger’s announcement company representatives said the new agriculture company will be half germplasm and traits and half crop protection. Seed brands include Pioneer, Mycogen and Dow seeds and traits such as Enlist, Aquamax and Plenish. The crop protection business will offer insecticides, fungicides and herbicides.