Lamar Advertising Company - (LAMR): Price and Financial Metrics

Lamar Advertising Company - (LAMR): $86.59

-0.26 (-0.30%)

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LAMR Stock Summary

  • With a market capitalization of $8,758,653,316, Lamar Advertising Co has a greater market value than 80.66% of US stocks.
  • For LAMR, its debt to operating expenses ratio is greater than that reported by 86.09% of US equities we're observing.
  • LAMR's equity multiplier -- a measure of assets relative to shareholders'equity -- is greater than that of 79.06% of US stocks.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Lamar Advertising Co are NXST, MOS, CWT, IRM, and LILA.
  • LAMR's SEC filings can be seen here. And to visit Lamar Advertising Co's official web site, go to

LAMR Stock Price Chart Interactive Chart >

Price chart for LAMR

LAMR Price/Volume Stats

Current price $86.59 52-week high $91.94
Prev. close $86.85 52-week low $30.89
Day low $86.33 Volume 736,800
Day high $89.95 Avg. volume 461,013
50-day MA $84.10 Dividend yield 2.31%
200-day MA $72.97 Market Cap 8.73B

Lamar Advertising Company - (LAMR) Company Bio

Lamar Advertising operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. The company was founded in 1902 and is based in Baton Rouge, Louisiana.

LAMR Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$86.59$58.19 -33%

The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Lamar Advertising Co. To summarize, we found that Lamar Advertising Co ranked in the 43th percentile in terms of potential gain offered. Our DCF analysis suggests the stock is overvalued by about 32.67%. In terms of the factors that were most noteworthy in this DCF analysis for LAMR, they are:

  • Lamar Advertising Co's weighted average cost of capital (WACC) is 8%; for context, that number is higher than merely 9.27% of tickers in our DCF set.
  • The company's cost of debt, derived from its interest coverage, tax rate, and market capitalization, is greater than just 23.84% of stocks in its sector (Real Estate).

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

For other companies in the Real Estate that have a similar discounted cashflow valuation profile (and ensuing price forecasts) as LAMR, try ALEX, AAT, LSI, SKT, and AKR.

LAMR Latest News Stream

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Latest LAMR News From Around the Web

Below are the latest news stories about Lamar Advertising Co that investors may wish to consider to help them evaluate LAMR as an investment opportunity.

Did Lamar Advertising Company (REIT) (NASDAQ:LAMR) Insiders Buy Up More Shares?

We often see insiders buying up shares in companies that perform well over the long term. The flip side of that is that...

Yahoo | February 22, 2021

Insights on the Billboard and Outdoor Advertising Global Market to 2030 - Players Profiled Include JCDecaux, Capital Outdoor and Lamar Advertising Among Others

DUBLIN, Jan. 11, 2021 /PRNewswire/ -- The "Billboard and Outdoor Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to's offering. This report provides strategists, marketers and senior management with the critical…

PR Newswire | January 11, 2021

Lamar (LAMR) to Offer $555M Senior Notes, To Repay Debt

Proceeds from Lamar's (LAMR) $555-million senior notes offering will be used to repay debt obligations due in 2026. This is likely to enhance its financial flexibility.

Yahoo | January 11, 2021

Lamar Advertising Company to Release Fourth Quarter Ended December 31, 2020 Operating Results

BATON ROUGE, La., Jan. 08, 2021 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: “LAMR”) will release its fourth quarter ended December 31, 2020 earnings report before the market opens on Friday, February 26, 2021. Lamar will host a conference call on Friday, February 26, 2021 at 8:00 a.m. (central time) to discuss the Company’s results and answer questions relating to company operations. Instructions for dialing into Lamar’s conference call are provided below: All Callers:  1-334-777-6991 or 1-800-338-4880 Passcode:  65248056 Replay:  1-334-323-0140 or 1-877-919-4059 Passcode:  31632466       Available through Friday March 5, 2021 at 11:59 p.m. eastern time Live Webcast:     Webcast Replay:       Available through Friday March 5, ...

Yahoo | January 8, 2021

Lamar Advertising Company Prices Private Offering of Senior Notes

BATON ROUGE, La., Jan. 07, 2021 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) announced today that its wholly owned subsidiary, Lamar Media Corp. ‎(“Lamar Media”)‎, has agreed to sell $550.0 million in aggregate principal amount of 3.625% Senior Notes due 2031 (the “Notes”) through an institutional private placement. The Notes will be guaranteed on a senior unsecured basis by substantially all of Lamar Media’s domestic subsidiaries. The proceeds, after the payment of fees and expenses, to Lamar Media of this offering are expected to be approximately $542.5 million. Subject to customary closing conditions, the closing of this offering is expected on or about January 22, 2021. Lamar Media intends to use the proceeds of this offering, ‎after the payment of fees and expenses...

Yahoo | January 8, 2021

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LAMR Price Returns

1-mo 3.37%
3-mo 9.29%
6-mo 26.71%
1-year 7.37%
3-year 49.32%
5-year 90.98%
YTD 4.05%
2020 -3.19%
2019 35.32%
2018 -1.92%
2017 15.65%
2016 17.65%

LAMR Dividends

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