Lamar Advertising Company - (LAMR): Price and Financial Metrics

Lamar Advertising Company - (LAMR): $91.91

0.71 (+0.78%)

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LAMR Stock Summary

  • With a market capitalization of $9,203,149,867, Lamar Advertising Co has a greater market value than 81.16% of US stocks.
  • The ratio of debt to operating expenses for Lamar Advertising Co is higher than it is for about 86.21% of US stocks.
  • Equity multiplier, or assets relative to shareholders' equity, comes in at 5.2 for Lamar Advertising Co; that's greater than it is for 78.43% of US stocks.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Lamar Advertising Co are MOS, VAC, CWT, LILA, and IRM.
  • LAMR's SEC filings can be seen here. And to visit Lamar Advertising Co's official web site, go to

LAMR Stock Price Chart Interactive Chart >

Price chart for LAMR

LAMR Price/Volume Stats

Current price $91.91 52-week high $94.63
Prev. close $91.20 52-week low $30.89
Day low $91.15 Volume 1,305,100
Day high $94.63 Avg. volume 500,743
50-day MA $84.57 Dividend yield 2.19%
200-day MA $73.53 Market Cap 9.27B

Lamar Advertising Company - (LAMR) Company Bio

Lamar Advertising operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. The company was founded in 1902 and is based in Baton Rouge, Louisiana.

LAMR Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$91.91$59.16 -31%

We started the process of determining a valid price forecast for Lamar Advertising Co with a discounted cash flow analysis -- the results of which can be found in the table below. To summarize, we found that Lamar Advertising Co ranked in the 44th percentile in terms of potential gain offered. We should note, though, that the most conservative analysis suggests this stock will yield negative results -- and thus may be a potential short opportunity. In terms of the factors that were most noteworthy in this DCF analysis for LAMR, they are:

  • Lamar Advertising Co's weighted average cost of capital (WACC) is 8%; for context, that number is higher than merely 9.4% of tickers in our DCF set.
  • As a business, Lamar Advertising Co experienced a tax rate of about 1% over the past twelve months; relative to its sector (Real Estate), this tax rate is higher than 70.26% of stocks generating free cash flow.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

Want more companies with a valuation profile/forecast similar to that of Lamar Advertising Co? See AAT, LSI, RMAX, NHI, and AKR.

LAMR Latest News Stream

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Latest LAMR News From Around the Web

Below are the latest news stories about Lamar Advertising Co that investors may wish to consider to help them evaluate LAMR as an investment opportunity.

Lamar Advertising Company Announces Cash Dividend on Common Stock

BATON ROUGE, La., Feb. 25, 2021 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.75 per share payable on March 31, 2021 to stockholders of record of Lamar’s Class A common stock and Class B common stock on March 22, 2021. Subject to the approval of its board of directors, Lamar expects aggregate quarterly distributions to stockholders in 2021, including the dividend payable on March 31, 2021, will total $3.00 per common share. Forward-Looking StatementsThis press release contains “forward-looking statements” concerning Lamar Advertising Company’s goals, beliefs, expectations, strategies, objectives, plans, future oper...

Yahoo | February 25, 2021

Lamar Advertising Earnings Preview

Lamar Advertising (NASDAQ:LAMR) unveils its next round of earnings this Friday, February 26. Get prepared with Benzinga's ultimate preview for Lamar Advertising's Q4 earnings. What Are Earnings, Net Income, And Earnings Per Share? Earnings and especially earnings per share (EPS) are useful measures of a company's profitability. Total earnings, which is also referred to as net income, equals total revenue minus total expenses. EPS equals to net income divided by the number of shares outstanding. Earnings And Revenue Based on management's projections, Lamar Advertising analysts model for earnings of $0.78 per share on sales of $413.89 million. In the same quarter last year, Lamar Advertising reported earnings per share of $1.02 on revenue of $462.66 million. Why Analyst Estimates And Earn...

Yahoo | February 25, 2021

Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference

BATON ROUGE, La., Feb. 24, 2021 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar Advertising Company, is scheduled to participate in a question-and-answer session at the virtual Morgan Stanley Technology, Media and Telecom Conference on Wednesday, March 3, 2021 at approximately 10:15 a.m. (ET). The session will be carried live via audio webcast at the Company’s website,, and will be archived for 30 days. About Lamar Advertising Company Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 357,500 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, ...

Yahoo | February 24, 2021

Insights on the Billboard and Outdoor Advertising Global Market to 2030 - Players Profiled Include JCDecaux, Capital Outdoor and Lamar Advertising Among Others

DUBLIN, Jan. 11, 2021 /PRNewswire/ -- The "Billboard and Outdoor Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to's offering. This report provides strategists, marketers and senior management with the critical…

PR Newswire | January 11, 2021

Lamar (LAMR) to Offer $555M Senior Notes, To Repay Debt

Proceeds from Lamar's (LAMR) $555-million senior notes offering will be used to repay debt obligations due in 2026. This is likely to enhance its financial flexibility.

Yahoo | January 11, 2021

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LAMR Price Returns

1-mo 7.94%
3-mo 14.23%
6-mo 38.52%
1-year 8.16%
3-year 58.09%
5-year 94.60%
YTD 10.44%
2020 -3.19%
2019 35.32%
2018 -1.92%
2017 15.65%
2016 17.65%

LAMR Dividends

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