Lamar Advertising Company - (LAMR): Price and Financial Metrics

Lamar Advertising Company - (LAMR): $101.66

1.32 (+1.32%)

POWR Rating

Component Grades














  • LAMR scores best on the Quality dimension, with a Quality rank ahead of 72.1% of US stocks.
  • LAMR's strongest trending metric is Stability; it's been moving up over the last 206 days.
  • LAMR ranks lowest in Momentum; there it ranks in the 39th percentile.

LAMR Stock Summary

  • LAMR has a market capitalization of $10,278,803,563 -- more than approximately 82.04% of US stocks.
  • For LAMR, its debt to operating expenses ratio is greater than that reported by 85.89% of US equities we're observing.
  • Lamar Advertising Co's shareholder yield -- a measure of how much capital is returned to stockholders via dividends and buybacks -- is 9.39%, greater than the shareholder yield of 79.96% of stocks in our set.
  • Stocks that are quantitatively similar to LAMR, based on their financial statements, market capitalization, and price volatility, are WH, MLCO, BG, CAE, and R.
  • LAMR's SEC filings can be seen here. And to visit Lamar Advertising Co's official web site, go to

LAMR Price Target

For more insight on analysts targets of LAMR, see our LAMR price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $88.67 Average Broker Recommendation 1.88 (Hold)

LAMR Stock Price Chart Interactive Chart >

Price chart for LAMR

LAMR Price/Volume Stats

Current price $101.66 52-week high $107.46
Prev. close $100.34 52-week low $56.13
Day low $99.38 Volume 515,500
Day high $102.50 Avg. volume 504,831
50-day MA $97.17 Dividend yield 2.95%
200-day MA $80.68 Market Cap 10.26B

Lamar Advertising Company - (LAMR) Company Bio

Lamar Advertising operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. The company was founded in 1902 and is based in Baton Rouge, Louisiana.

LAMR Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$101.66$56.28 -44%

We started the process of determining a valid price forecast for Lamar Advertising Co with a discounted cash flow analysis -- the results of which can be found in the table below. To summarize, we found that Lamar Advertising Co ranked in the 41th percentile in terms of potential gain offered. We should note, though, that all scenearios modelled for this stock suggest it is overvalued. As for the metrics that stood out in our discounted cash flow analysis of Lamar Advertising Co, consider:

  • Lamar Advertising Co's weighted average cost of capital (WACC) is 9%; for context, that number is higher than merely 11.33% of tickers in our DCF set.
  • The company's cost of debt, derived from its interest coverage, tax rate, and market capitalization, is greater than just 21.52% of stocks in its sector (Real Estate).

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

Want more companies with a valuation profile/forecast similar to that of Lamar Advertising Co? See GLPI, LSI, BDN, AAT, and EQR.

LAMR Latest News Stream

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Latest LAMR News From Around the Web

Below are the latest news stories about Lamar Advertising Co that investors may wish to consider to help them evaluate LAMR as an investment opportunity.

Dow Jones Rises, Nasdaq Sells Off; Logistics Stocks Show Strength Amid Economic Recovery

The Dow Jones Industrial Average traded higher in today's stock market while the Nasdaq composite led on the downside and was the only index trading lower.

Yahoo | May 3, 2021

Dow Jones Climbs; Warren Buffett Names Successor; These 3 Stocks Pass Buy

The Dow Jones Industrial Average rose in a mixed session that saw the Nasdaq inch lower. Berkshire Hathaway stock rallied after Warren Buffett announced his successor as Berkshire Hathaway CEO, while Dow Inc. was the best performing blue chip.

Yahoo | May 3, 2021

Did Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) Share Price Deserve to Gain 93%?

The simplest way to invest in stocks is to buy exchange traded funds. But one can do better than that by picking better...

Yahoo | April 23, 2021

Lamar Advertising Company: An Industry Leader

Photo by Zyabich/iStock via Getty ImagesOne of the more interesting REITs on the market today is a company that goes by the name Lamar Advertising Company (LAMR). With a long operating history of around 120 years under its belt, the business specializes in billboards, transit, and other similar signage. It...

Daniel Jones on Seeking Alpha | April 22, 2021

Lamar (LAMR) Up 9.1% Since Last Earnings Report: Can It Continue?

Lamar (LAMR) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Yahoo | March 28, 2021

Read More 'LAMR' Stories Here

LAMR Price Returns

1-mo 6.58%
3-mo 18.83%
6-mo 34.42%
1-year 74.97%
3-year 71.64%
5-year 101.49%
YTD 23.11%
2020 -3.19%
2019 35.32%
2018 -1.92%
2017 15.65%
2016 17.65%

LAMR Dividends

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