Lamar Advertising Company - (LAMR): Price and Financial Metrics

Lamar Advertising Company - (LAMR)

Today's Latest Price: $79.70 USD

0.07 (-0.09%)

Updated Nov 27 1:00pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 51 in REITs - Diversified

See all "A" rated Strong Buy stocks

LAMR Stock Summary

  • LAMR has a market capitalization of $8,037,589,744 -- more than approximately 81.55% of US stocks.
  • The ratio of debt to operating expenses for Lamar Advertising Co is higher than it is for about 86.25% of US stocks.
  • LAMR's equity multiplier -- a measure of assets relative to shareholders'equity -- is greater than that of 79.04% of US stocks.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Lamar Advertising Co are WLK, CWT, IRM, NRG, and USCR.
  • LAMR's SEC filings can be seen here. And to visit Lamar Advertising Co's official web site, go to

LAMR Stock Price Chart Interactive Chart >

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LAMR Price/Volume Stats

Current price $79.70 52-week high $96.82
Prev. close $79.77 52-week low $30.89
Day low $78.99 Volume 157,800
Day high $79.95 Avg. volume 788,498
50-day MA $70.26 Dividend yield 2.51%
200-day MA $66.21 Market Cap 8.04B

Lamar Advertising Company - (LAMR) Company Bio

Lamar Advertising operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. The company was founded in 1902 and is based in Baton Rouge, Louisiana.

LAMR Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$79.70$63.78 -20%

Below please find a table outlining a discounted cash flow forecast for LAMR, in which we model out valuation assuming a variety of terminal growth rates. To summarize, we found that Lamar Advertising Co ranked in the 43th percentile in terms of potential gain offered. We should note, though, that the most conservative analysis suggests this stock will yield negative results -- and thus may be a potential short opportunity. As for the metrics that stood out in our discounted cash flow analysis of Lamar Advertising Co, consider:

  • Lamar Advertising Co's weighted average cost of capital (WACC) is 7%; for context, that number is higher than only 8.98% of tickers in our DCF set.
  • The company's cost of debt, derived from its interest coverage, tax rate, and market capitalization, is greater than only 23.8% of stocks in its sector (Real Estate).

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

For other companies in the Real Estate that have a similar discounted cashflow valuation profile (and ensuing price forecasts) as LAMR, try CUBE, ALEX, SNR, PSB, and RYN.

LAMR Latest News Stream

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Latest LAMR News From Around the Web

Below are the latest news stories about Lamar Advertising Co that investors may wish to consider to help them evaluate LAMR as an investment opportunity.

Lamar Advertising launches exchange offer for Senior Notes

Lamar Media, a wholly owned subsidiary of Lamar Advertising ([[LAMR]] +3.0%) announced an offer to exchange all $600M of its outstanding ‎3 3/4% Senior Notes due 2028‎ for an equal amount of its ‎3 3/4% Senior Notes due 2028.An offer to exchange all $400M of its outstanding ‎‎4 7/8% Senior Notes...

Seeking Alpha | September 16, 2020

Out-of-home ad spending is becoming more digitally driven

Summary List Placement This year, digital out-of-home (DOOH) ad spending will increase by 1.6%, and in 2021 it will rise by 19.2%. We expect DOOH ad spending to increase from $2.72 billion in 2020 to $3.84 billion in 2023. We define DOOH as any out-of-home (OOH) advertising that is dynamically and digitally displayed. It includes digital billboards, digital street furniture, digital transit and digital place-based display. We categorize DOOH as a subset of OOH, not as a subset of digital advertising, which means that our DOOH estimates are excluded from our digital advertising forecast. In 2020, DOOH will account for one-third of total US OOH ad spending. While that share might not seem impressive, consider that back in 2015, DOOH's share of total OOH was just 17.0%, about half of what ...

Business Insider | September 11, 2020

Newell Brands Elects Jay Johnson to Board of Directors

ATLANTA--(BUSINESS WIRE)--Newell Brands (NASDAQ: NWL) today announced that Jay L. Johnson, Executive Vice President, Chief Financial Officer and Treasurer of Lamar Advertising Company, has been elected to the company’s Board of Directors, effective September 8, 2020. He will serve as a member of the Audit Committee. “We are delighted to welcome Jay to the Board. He has distinguished himself as a leader with in-depth financial expertise in consumer facing industries,” said Patrick Campbell, Chai

Business Wire | September 11, 2020

Lamar Advertising's (LAMR) CEO Sean Reilly on Q2 2020 Results - Earnings Call Transcript

Lamar Advertising Company (REIT) (LAMR) Q2 2020 Earnings Conference Call August 6, 2020 9:00 AM ET Company Participants Sean Reilly – President and Chief Executive Officer Jay Johnson – Executive Vice President and Chief Financial Officer Conference Call Participants Anna Lizzul – JPMorgan Stephan Bisson – Wolfe Research Eric Handler...

SA Transcripts on Seeking Alpha | August 8, 2020

Lamar Advertising Co (LAMR) Q2 2020 Earnings Call Transcript | The Motley Fool

LAMR earnings call for the period ending June 30, 2020.

The Motley Fool | August 6, 2020

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LAMR Price Returns

1-mo 28.63%
3-mo 15.94%
6-mo 22.77%
1-year -0.28%
3-year 22.01%
5-year 71.86%
YTD -7.83%
2019 35.32%
2018 -1.92%
2017 15.65%
2016 17.65%
2015 17.34%

LAMR Dividends

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