National CineMedia, Inc. (NCMI) Social Stream

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$NCMI New Press Release:

National CineMedia & Screenvision Media Conduct Joint Effort to Assess Moviegoer Sentiment

Cinema advertising networks National CineMedia (NCM) and Screenvision Media today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going outlook. The survey of 1,311 moviegoers conducted July 29-August 2 revealed the following: 79% of moviegoers are not overly concerned about the new Delta variant 87% of moviegoers have seen a movie in the theater this year and the same percentage plan on g (...)

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