Purple Innovation Inc. (PRPL): Price and Financial Metrics

Purple Innovation Inc. (PRPL): $5.56

0.00 (0.00%)

POWR Rating

Component Grades














  • Growth is the dimension where PRPL ranks best; there it ranks ahead of 95.84% of US stocks.
  • The strongest trend for PRPL is in Growth, which has been heading up over the past 179 days.
  • PRPL ranks lowest in Value; there it ranks in the 17th percentile.

PRPL Stock Summary

  • Of note is the ratio of PURPLE INNOVATION INC's sales and general administrative expense to its total operating expenses; 82.42% of US stocks have a lower such ratio.
  • Over the past twelve months, PRPL has reported earnings growth of -78.97%, putting it ahead of just 17.14% of US stocks in our set.
  • Revenue growth over the past 12 months for PURPLE INNOVATION INC comes in at -13.55%, a number that bests merely 11.4% of the US stocks we're tracking.
  • Stocks with similar financial metrics, market capitalization, and price volatility to PURPLE INNOVATION INC are TATT, VIRC, CNET, NODK, and FOSL.
  • PRPL's SEC filings can be seen here. And to visit PURPLE INNOVATION INC's official web site, go to purple.com.

PRPL Valuation Summary

  • PRPL's price/sales ratio is 0.9; this is 52.63% lower than that of the median Consumer Cyclical stock.
  • Over the past 88 months, PRPL's price/sales ratio has gone NA NA.

Below are key valuation metrics over time for PRPL.

Stock Date P/S P/B P/E EV/EBIT
PRPL 2023-01-17 0.9 2.1 -12.9 -13.6
PRPL 2023-01-13 0.9 2.1 -12.9 -13.5
PRPL 2023-01-12 0.9 2.2 -13.2 -13.8
PRPL 2023-01-11 0.8 2.1 -12.7 -13.4
PRPL 2023-01-10 0.8 2.0 -12.0 -12.8
PRPL 2023-01-09 0.8 1.9 -11.3 -12.2

PRPL Growth Metrics

    The 4 year net cashflow from operations growth rate now stands at 1760.98%.
  • The 2 year net cashflow from operations growth rate now stands at -312.62%.
  • Its 2 year net income to common stockholders growth rate is now at -713.51%.
PRPL's revenue has moved down $113,016,000 over the prior 15 months.

The table below shows PRPL's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2022-09-30 616.999 -61.509 -41.106
2022-06-30 644.5 -95.176 -41.213
2022-03-31 682.977 -65.793 -30.295
2021-12-31 726.227 -30.903 4.031
2021-09-30 713.685 -6.073 -217.126
2021-06-30 730.015 20.374 -220.319

PRPL's Quality Factors

The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.
  • PRPL has a Quality Grade of C, ranking ahead of 48.22% of graded US stocks.
  • PRPL's asset turnover comes in at 1.362 -- ranking 9th of 50 Consumer Goods stocks.
  • FOXF, KBAL, and EL are the stocks whose asset turnover ratios are most correlated with PRPL.

The table below shows PRPL's key quality metrics over time.

Period Asset Turnover Gross Margin ROIC
2021-06-30 1.362 0.465 -0.576
2021-03-31 1.526 0.476 -0.850
2020-12-31 1.803 0.470 -1.289
2020-12-31 1.803 0.470 -0.165
2020-09-30 2.322 0.471 -0.212
2020-06-30 2.962 0.467 -0.308

PRPL Price Target

For more insight on analysts targets of PRPL, see our PRPL price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $36.80 Average Broker Recommendation 1.4 (Strong Buy)

PRPL Stock Price Chart Interactive Chart >

Price chart for PRPL

PRPL Price/Volume Stats

Current price $5.56 52-week high $8.74
Prev. close $5.56 52-week low $2.65
Day low $5.41 Volume 318,621
Day high $5.70 Avg. volume 405,335
50-day MA $5.05 Dividend yield N/A
200-day MA $4.21 Market Cap 510.56M

Purple Innovation Inc. (PRPL) Company Bio

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony M. Pearce in 1989 and is headquartered in Lehi, Utah.

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Latest PRPL News From Around the Web

Below are the latest news stories about PURPLE INNOVATION INC that investors may wish to consider to help them evaluate PRPL as an investment opportunity.

Purple Innovation and American Equity Stock See Action From Activist Investors

Coliseum Capital plans to nominate a slate of directors to Purple’s board. Brookfield Asset Management disclosed a large stake in annuity provider American Equity.

Yahoo | January 20, 2023

Despite Fast-paced Momentum, Purple Innovation (PRPL) Is Still a Bargain Stock

Purple Innovation (PRPL) could be a great choice for investors looking to buy stocks that have gained strong momentum recently but are still trading at reasonable prices. It is one of the several stocks that made it through our 'Fast-Paced Momentum at a Bargain' screen.

Yahoo | January 20, 2023

Mattress company Purple Innovation ‘disappointed’ that hedge fund Coliseum wants to replace most of its board after making bid for company

Mattress maker Purple Innovation Inc. (PRPL) said Thursday it is “disappointed” that within days of a special committee rejecting a bid for the company from Coliseum Capital Management LLC, the hedge fund is seeking to replace most of the board. “The Special Committee acknowledges that Coliseum, as a 44.7% shareholder of Purple, is entitled to reasonable representation on the Board, and notes that Coliseum’s Managing Partner Adam Gray has served on the Board since the time that Purple went public in 2018,” the company said in a statement. Gray has also served as chair of Purple’s nominating and governance committee since it was formed, giving the fund “significant” influence over those practices.

Yahoo | January 19, 2023

Purple Innovation Special Committee of the Board Comments on Coliseum Capital Management's Amended 13D

Purple Innovation, Inc. (NASDAQ: PRPL), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today responded to the amended Schedule 13D filed with the Securities and Exchange Commission by Coliseum Capital Management, LLC on January 17, 2023.

Yahoo | January 19, 2023


Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of Scott Kerby as its Chief of Owned Retail, effective January 16, 2023.

Yahoo | January 13, 2023

Read More 'PRPL' Stories Here

PRPL Price Returns

1-mo 13.93%
3-mo 54.87%
6-mo 59.31%
1-year -28.81%
3-year -50.31%
5-year -44.46%
YTD 16.08%
2022 -63.90%
2021 -59.71%
2020 278.19%
2019 47.88%
2018 -41.39%

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