Purple Innovation Inc. (PRPL): Price and Financial Metrics

Purple Innovation Inc. (PRPL): $4.04

0.02 (+0.50%)

POWR Rating

Component Grades














  • Momentum is the dimension where PRPL ranks best; there it ranks ahead of 26.8% of US stocks.
  • PRPL's strongest trending metric is Value; it's been moving down over the last 179 days.
  • PRPL ranks lowest in Growth; there it ranks in the 4th percentile.

PRPL Stock Summary

  • PURPLE INNOVATION INC's capital turnover -- a measure of revenue relative to shareholder's equity -- is better than 82.8% of US listed stocks.
  • Revenue growth over the past 12 months for PURPLE INNOVATION INC comes in at -11.71%, a number that bests only 12% of the US stocks we're tracking.
  • In terms of volatility of its share price, PRPL is more volatile than 92.06% of stocks we're observing.
  • Stocks that are quantitatively similar to PRPL, based on their financial statements, market capitalization, and price volatility, are CSTE, VIRC, TATT, HSII, and SPWH.
  • Visit PRPL's SEC page to see the company's official filings. To visit the company's web site, go to purple.com.

PRPL Valuation Summary

  • PRPL's EV/EBIT ratio is -9; this is 181.08% lower than that of the median Consumer Cyclical stock.
  • PRPL's EV/EBIT ratio has moved NA NA over the prior 84 months.

Below are key valuation metrics over time for PRPL.

Stock Date P/S P/B P/E EV/EBIT
PRPL 2022-09-30 0.5 1.5 -8.2 -9.0
PRPL 2022-09-29 0.5 1.5 -8.1 -9.0
PRPL 2022-09-28 0.5 1.6 -8.4 -9.2
PRPL 2022-09-27 0.5 1.5 -8.2 -9.0
PRPL 2022-09-26 0.5 1.5 -7.9 -8.8
PRPL 2022-09-23 0.5 1.5 -8.1 -8.9

PRPL Growth Metrics

    Its 4 year cash and equivalents growth rate is now at 64236.59%.
  • Its year over year cash and equivalents growth rate is now at -39.61%.
  • Its 3 year revenue growth rate is now at 121.52%.
Over the past 49 months, PRPL's revenue has gone up $508,123,000.

The table below shows PRPL's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2022-06-30 644.5 -95.176 -41.213
2022-03-31 682.977 -65.793 -30.295
2021-12-31 726.227 -30.903 4.031
2021-09-30 713.685 -6.073 -217.126
2021-06-30 730.015 20.374 -220.319
2021-03-31 712.525 72.127 -224.878

PRPL's Quality Factors

The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.
  • PRPL has a Quality Grade of C, ranking ahead of 48.22% of graded US stocks.
  • PRPL's asset turnover comes in at 1.362 -- ranking 9th of 50 Consumer Goods stocks.
  • FOXF, KBAL, and EL are the stocks whose asset turnover ratios are most correlated with PRPL.

The table below shows PRPL's key quality metrics over time.

Period Asset Turnover Gross Margin ROIC
2021-06-30 1.362 0.465 -0.576
2021-03-31 1.526 0.476 -0.850
2020-12-31 1.803 0.470 -1.289
2020-12-31 1.803 0.470 -0.165
2020-09-30 2.322 0.471 -0.212
2020-06-30 2.962 0.467 -0.308

PRPL Price Target

For more insight on analysts targets of PRPL, see our PRPL price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $36.80 Average Broker Recommendation 1.4 (Strong Buy)

PRPL Stock Price Chart Interactive Chart >

Price chart for PRPL

PRPL Price/Volume Stats

Current price $4.04 52-week high $22.85
Prev. close $4.02 52-week low $2.65
Day low $3.90 Volume 691,600
Day high $4.06 Avg. volume 2,240,782
50-day MA $3.51 Dividend yield N/A
200-day MA $5.65 Market Cap 335.70M

Purple Innovation Inc. (PRPL) Company Bio

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony M. Pearce in 1989 and is headquartered in Lehi, Utah.

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Latest PRPL News From Around the Web

Below are the latest news stories about PURPLE INNOVATION INC that investors may wish to consider to help them evaluate PRPL as an investment opportunity.

Purple Innovation stock falls after adopting 'poison pill' in response to unsolicited buyout bid from large shareholder

Shares of Purple Innovation Inc. sank 4.5% in premarket trading Monday, after the mattress maker said it adopted a shareholders rights plan, in an effort to buy time to evaluate the unsolicited buyout bid by large shareholder Coliseum Capital Management LLC. The rights plan, also known as a "poison pill," was adopted on Sept. 25 and is effective immediately. Under terms of the rights plan, the company declared a distribution of one right for each outstanding common share, and is exercisable when

Yahoo | September 26, 2022

Purple Innovation Announces Formation of Special Committee to Evaluate Unsolicited Takeover Proposal from Coliseum Capital Management

Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced that its Board of Directors (the "Board"), in response to an unsolicited and non-binding proposal (the "Coliseum Proposal") from Coliseum Capital Management, LLC (together with certain of its funds and managed accounts, "Coliseum") on September 17, 2022 to acquire all of the outstanding capital stock of the Company it does

Yahoo | September 26, 2022

Purple Innovation and Edgewise Therapeutics Stock See Action From Activist Investors

Coliseum Capital acquired almost half of the publicly traded shares of mattress firm Purple. OrbiMed Advisors increased its stake in pharmaceutical firm Edgewise Therapeutics.

Yahoo | September 23, 2022

Purple Innovation (NASDAQ: PRPL) Soars Upon Coliseum Bid

Shares of Purple Innovation (NASDAQ: PRPL) shot up in pre-market trading on Monday as Coliseum Capital Management LLC put forward a "non-binding proposal" to acquire all outstanding shares of PRPL for $4.35 per share in cash. Coliseum estimates that it would have to pay $225.6 million to acquire all outstanding common stock of PRPL. Coliseum currently owns a 45% stake in the mattress manufacturing company.

Shrilekha Pethe on TipRanks | September 19, 2022

Why Is Purple (PRPL) Stock Up 37% Today?

Purple (PRPL) stock is soaring 37% today.

Larry Ramer on InvestorPlace | September 19, 2022

Read More 'PRPL' Stories Here

PRPL Price Returns

1-mo N/A
3-mo 16.76%
6-mo -30.94%
1-year -81.09%
3-year -40.41%
5-year -59.72%
YTD -69.56%
2021 -59.71%
2020 278.19%
2019 47.88%
2018 -41.39%
2017 1.11%

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