Rent-A-Center Inc. (RCII): Price and Financial Metrics

Rent-A-Center Inc. (RCII): $60.36

0.14 (+0.23%)

POWR Rating

Component Grades














  • Momentum is the dimension where RCII ranks best; there it ranks ahead of 99.98% of US stocks.
  • The strongest trend for RCII is in Value, which has been heading down over the past 198 days.
  • RCII's current lowest rank is in the Growth metric (where it is better than 35.99% of US stocks).

RCII Stock Summary

  • Rent A Center Inc De's capital turnover -- a measure of revenue relative to shareholder's equity -- is better than 92.13% of US listed stocks.
  • Of note is the ratio of Rent A Center Inc De's sales and general administrative expense to its total operating expenses; 78.83% of US stocks have a lower such ratio.
  • The ratio of debt to operating expenses for Rent A Center Inc De is higher than it is for about only 23.81% of US stocks.
  • Stocks that are quantitatively similar to RCII, based on their financial statements, market capitalization, and price volatility, are DLTH, JBT, FWRD, MSA, and IPAR.
  • RCII's SEC filings can be seen here. And to visit Rent A Center Inc De's official web site, go to

RCII Price Target

For more insight on analysts targets of RCII, see our RCII price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $67.71 Average Broker Recommendation 1.43 (Moderate Buy)

RCII Stock Price Chart Interactive Chart >

Price chart for RCII

RCII Price/Volume Stats

Current price $60.36 52-week high $64.79
Prev. close $60.22 52-week low $18.05
Day low $59.74 Volume 817,000
Day high $61.13 Avg. volume 615,455
50-day MA $58.26 Dividend yield 2.05%
200-day MA $41.48 Market Cap 4.00B

Rent-A-Center Inc. (RCII) Company Bio

Rent-A-Center leases household durable goods to customers on a rent-to-own basis, such as consumer electronics, appliances, computers, furniture, and accessories. The company was founded in 1986 and is based in Plano, Texas.

RCII Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$60.36$66.97 11%

The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Rent A Center Inc De. To summarize, we found that Rent A Center Inc De ranked in the 58th percentile in terms of potential gain offered. Moreover, under all the scenarios we modelled, the output consistently forecasted positive returns. As for the metrics that stood out in our discounted cash flow analysis of Rent A Center Inc De, consider:

  • RCII's estimated cost of debt, based largely on its market capitalization and its interest coverage ratio, is 3%; for context, that number is higher than 26.88% of tickers in our DCF set.
  • Rent A Center Inc De's interest coverage rate -- a measure of gross earnings relative to interest payments -- comes in at 15.54. This coverage rate is greater than that of 79.71% of stocks we're observing for the purpose of forecasting via discounted cash flows.
  • The weighted average cost of capital for the company is 9. This value is greater than just 22.39% stocks in the Industrials sector that generate free cash flow.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

For other companies in the Industrials that have a similar discounted cashflow valuation profile (and ensuing price forecasts) as RCII, try QRHC, OBCI, AIT, TITN, and VEC.

RCII Latest News Stream

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Latest RCII News From Around the Web

Below are the latest news stories about Rent A Center Inc De that investors may wish to consider to help them evaluate RCII as an investment opportunity.

7 A-Rated Retirement Stocks to Buy

These retirement stocks are “A-rated” picks, with a history of performance, a promising future and a dividend payment for income.

Louis Navellier and the InvestorPlace Research Staff on InvestorPlace | April 20, 2021

Rent-A-Center (RCII) Sees Hammer Chart Pattern: Time to Buy?

Rent-A-Center (RCII) has been struggling lately, but the selling pressure may be coming to an end soon.

Yahoo | April 20, 2021

Did You Participate In Any Of Rent-A-Center's (NASDAQ:RCII) Incredible 501% Return?

Investing can be hard but the potential fo an individual stock to pay off big time inspires us. Not every pick can be a...

Yahoo | April 20, 2021

CORRECTING and REPLACING Rent-A-Center, Inc. Announces First Quarter 2021 Earnings Call and Webcast

First paragraph, first sentence of release, the conference call date and time should read: Thursday, May 6th, 8:30 a.m. ET (instead of Thursday, May 6th, 7:30 a.m. ET)

Yahoo | April 16, 2021

Big Insider Stock Purchases at Two Retailers

Rent-A-Center Chairman Jeffery Brown and Joann CEO Wade Miquelon each recently disclosed large purchases of shares.

Yahoo | April 10, 2021

Read More 'RCII' Stories Here

RCII Price Returns

1-mo 2.79%
3-mo 22.31%
6-mo 99.72%
1-year 247.01%
3-year 551.49%
5-year 377.84%
YTD 58.47%
2020 39.76%
2019 79.87%
2018 45.86%
2017 0.94%
2016 -23.46%

RCII Dividends

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Continue Researching RCII

Here are a few links from around the web to help you further your research on Rent A Center Inc De's stock as an investment opportunity:

Rent A Center Inc De (RCII) Stock Price | Nasdaq
Rent A Center Inc De (RCII) Stock Quote, History and News - Yahoo Finance
Rent A Center Inc De (RCII) Stock Price and Basic Information | MarketWatch

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