The Simply Good Foods Company (SMPL): Price and Financial Metrics

The Simply Good Foods Company (SMPL)

Today's Latest Price: $23.99 USD

0.52 (-2.12%)

Updated Feb 21 4:00pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 56 in Food Makers

See all "A" rated Strong Buy stocks

SMPL Stock Summary

  • Simply Good Foods Co's stock had its IPO on July 12, 2017, making it an older stock than only 7.5% of US equities in our set.
  • Price to trailing twelve month operating cash flow for SMPL is currently 44.13, higher than 92.21% of US stocks with positive operating cash flow.
  • With a year-over-year growth in debt of 236.09%, Simply Good Foods Co's debt growth rate surpasses 92.56% of about US stocks.
  • If you're looking for stocks that are quantitatively similar to Simply Good Foods Co, a group of peers worth examining would be KWR, SHAK, SFIX, BHLB, and BCML.
  • Visit SMPL's SEC page to see the company's official filings. To visit the company's web site, go to
SMPL Daily Price Range
SMPL 52-Week Price Range

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SMPL Price/Volume Stats

Current price $23.99 52-week high $31.34
Prev. close $24.51 52-week low $19.13
Day low $23.84 Volume 808,031
Day high $24.71 Avg. volume 1,530,877
50-day MA $25.77 Dividend yield N/A
200-day MA $25.93 Market Cap 2.29B

The Simply Good Foods Company (SMPL) Company Bio

The Simply Good Foods Company develops, markets, and sells branded nutritional foods and snack products in the United States and internationally. Its products portfolio primarily consists of nutrition bars, ready-to-drink shakes, snacks, and confectionery products. The company markets its products under the Atkins, SimplyProtein, Atkins Endulge, and Atkins Harvest Trail brand names. The company is based in Greenwich, Connecticut.

SMPL Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$23.99$13.73 -44%

We started the process of determining a valid price forecast for Simply Good Foods Co with a discounted cash flow analysis -- the results of which can be found in the table below. To summarize, we found that Simply Good Foods Co ranked in the 40st percentile in terms of potential gain offered. Our DCF analysis suggests the stock is overvalued by about 43.67%. The most interesting components of our discounted cash flow analysis for Simply Good Foods Co ended up being:

  • Its compound free cash flow growth rate, as measured over the past 2.75 years, is 0.24% -- higher than 69.02% of stocks in our DCF forecasting set.
  • Simply Good Foods Co's effective tax rate, as measured by taxes paid relative to net income, is at 16 -- greater than 64.54% of US stocks with positive free cash flow.
  • The company's cost of debt, derived from its interest coverage, tax rate, and market capitalization, is greater than 60.54% of stocks in its sector (Consumer Defensive).

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

For other companies in the Consumer Defensive that have a similar discounted cashflow valuation profile (and ensuing price forecasts) as SMPL, try CAG, HSY, LFVN, USNA, and CHD.

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SMPL Price Returns

1-mo -3.94%
3-mo -9.51%
6-mo -15.94%
1-year 17.31%
3-year N/A
5-year 38.67%
YTD -15.94%
2019 51.01%
2018 32.54%
2017 N/A
2016 N/A
2015 0.00%

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