The Trade Desk, Inc. - (TTD) Social Stream
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$KBNT Last year alone it was estimated that ad fraud could account for losses between $19 and $42 billion.zxvanilla, published October 27, 2020
Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the PUBLIC, is first-of-its kind, patent-pending, pre-bid ad fraud detection. Unsupervised machine learning is what separates KAI from the rest of the pack. KAI's experience-based, self-learning model is based on neural network architecture capable of learning and modeling nonlinear complex relationships, enabling KAI to more accurately identify and get smarter with each prediction.
On Oct 14, Kubient reported that KAI detected Wease.IM, a scheme that was duping brands and their DSPs / SSPs into purchasing fake traffic. Index Exchange, PubMatic, Sovrn, Verizon Media $VZ, Improve Digital, The Trade Desk $TTD, Amazon $AMZN, Adobe $ADBE, Outbrain, Sephora were all victims.