Harley-Davidson, Inc. (HOG): Price and Financial Metrics


Harley-Davidson, Inc. (HOG)

Today's Latest Price: $21.13 USD

2.28 (12.10%)

Updated Apr 9 8:04pm

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Overall POWR Rating


POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank


Industry Rank:

Ranked of 25 in Auto & Vehicle Manufacturers

See all "A" rated Strong Buy stocks

HOG Stock Summary

  • Harley-Davidson Inc's stock had its IPO on November 5, 1987, making it an older stock than 90.41% of US equities in our set.
  • For HOG, its debt to operating expenses ratio is greater than that reported by 85.11% of US equities we're observing.
  • Shareholder yield, a measure of how much is returned to shareholders via dividends and share repurchases, for HOG comes in at 23.93% -- higher than that of 85.3% of stocks in our set.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Harley-Davidson Inc are ABCB, SXT, KRO, ASB, and HBI.
  • Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.
HOG Daily Price Range
HOG 52-Week Price Range

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HOG Price/Volume Stats

Current price $21.13 52-week high $41.40
Prev. close $18.85 52-week low $14.31
Day low $19.37 Volume 5,212,600
Day high $21.85 Avg. volume 2,621,810
50-day MA $26.49 Dividend yield 8.06%
200-day MA $33.42 Market Cap 3.23B

Harley-Davidson, Inc. (HOG) Company Bio


Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target:Forecasted Gain:
$21.13$57.92207%

Below please find a table outlining a discounted cash flow forecast for HOG, in which we model out valuation assuming a variety of terminal growth rates. To summarize, we found that Harley-Davidson Inc ranked in the 68th percentile in terms of potential gain offered. Moreover, under all the scenarios we modelled, the output consistently forecasted positive returns. The most interesting components of our discounted cash flow analysis for Harley-Davidson Inc ended up being:

  • Its compound free cash flow growth rate, as measured over the past 5.54 years, is -0.06% -- higher than merely 21.59% of stocks in our DCF forecasting set.
  • Harley-Davidson Inc's weighted average cost of capital (WACC) is 5%; for context, that number is higher than only 0.66% of tickers in our DCF set.
  • The company's cost of debt, derived from its interest coverage, tax rate, and market capitalization, is greater than merely 0% of stocks in its sector (Consumer Cyclical).


Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price
0%201%
1%204%
2%207%
3%210%
4%213%
5%216%

EAT, SMRT, SGMS, FBHS, and CTRN can be thought of as valuation peers to HOG, in the sense that they are in the Consumer Cyclical sector and have a similar price forecast based on DCF valuation.


HOG Latest News Stream


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HOG Price Returns

1-mo -8.41%
3-mo -38.55%
6-mo -38.40%
1-year -43.97%
3-year -61.93%
5-year -60.12%
YTD -42.44%
2019 13.62%
2018 -30.54%
2017 -10.29%
2016 32.40%
2015 -29.56%

HOG Dividends

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