Harley-Davidson, Inc. (HOG): Price and Financial Metrics
Harley-Davidson, Inc. (HOG)
Today's Latest Price: $26.39 USD
Updated Aug 3 12:49pm
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POWR Components:
Trade Grade Buy & Hold Grade Peer Grade Industry Rank
Industry Rank:
Ranked of 27 in Auto & Vehicle Manufacturers
See all "A" rated Strong Buy stocks
HOG Stock Summary
- HOG's went public 32.76 years ago, making it older than 90.52% of listed US stocks we're tracking.
- Of note is the ratio of Harley-Davidson Inc's sales and general administrative expense to its total operating expenses; 84.76% of US stocks have a lower such ratio.
- The ratio of debt to operating expenses for Harley-Davidson Inc is higher than it is for about 85.87% of US stocks.
- Stocks that are quantitatively similar to HOG, based on their financial statements, market capitalization, and price volatility, are UBSI, JEF, FNLC, CIZN, and ASB.
- Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.
HOG Stock Price Chart Technical Analysis Charts
HOG Price/Volume Stats
| Current price | $26.39 | 52-week high | $40.89 |
| Prev. close | $26.03 | 52-week low | $14.31 |
| Day low | $25.79 | Volume | 968,220 |
| Day high | $26.40 | Avg. volume | 3,766,480 |
| 50-day MA | $25.69 | Dividend yield | 0.31% |
| 200-day MA | $29.17 | Market Cap | 4.04B |
Harley-Davidson, Inc. (HOG) Company Bio
Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG Price Forecast Based on DCF Valuation
| Current Price | DCF Fair Value Target: | Forecasted Gain: |
| $26.39 | $48.52 | 82% |
We started the process of determining a valid price forecast for Harley-Davidson Inc with a discounted cash flow analysis -- the results of which can be found in the table below. To summarize, we found that Harley-Davidson Inc ranked in the 60th percentile in terms of potential gain offered. More precisely, our analysis suggests the stock is undervalued by approximately 83.17% on a DCF basis. In terms of the factors that were most noteworthy in this DCF analysis for HOG, they are:
- 33% of the company's capital comes from equity, which is greater than only 17.09% of stocks in our cash flow based forecasting set.
- Harley-Davidson Inc's weighted average cost of capital (WACC) is 5%; for context, that number is higher than only 0.48% of tickers in our DCF set.
- The company's cost of debt, derived from its interest coverage, tax rate, and market capitalization, is greater than only 0% of stocks in its sector (Consumer Cyclical).
| Terminal Growth Rate in Free Cash Flow | Return Relative to Current Share Price |
| 0% | 79% |
| 1% | 80% |
| 2% | 82% |
| 3% | 84% |
| 4% | 86% |
| 5% | 88% |
EAT, BDL, MNIQQ, MBUU, and THO can be thought of as valuation peers to HOG, in the sense that they are in the Consumer Cyclical sector and have a similar price forecast based on DCF valuation.
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