Harley-Davidson, Inc. (HOG): Price and Financial Metrics
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HOG POWR Grades
- Quality is the dimension where HOG ranks best; there it ranks ahead of 91.06% of US stocks.
- HOG's strongest trending metric is Momentum; it's been moving up over the last 31 weeks.
- HOG's current lowest rank is in the Stability metric (where it is better than 12.75% of US stocks).
HOG Stock Summary
- Harley-Davidson Inc's stock had its IPO on November 5, 1987, making it an older stock than 90.59% of US equities in our set.
- The ratio of debt to operating expenses for Harley-Davidson Inc is higher than it is for about 86.44% of US stocks.
- Equity multiplier, or assets relative to shareholders' equity, comes in at 6.91 for Harley-Davidson Inc; that's greater than it is for 83.23% of US stocks.
- Stocks with similar financial metrics, market capitalization, and price volatility to Harley-Davidson Inc are JEF, WAFD, KRNY, ONB, and MLVF.
- Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.
HOG Price Target
For more insight on analysts targets of HOG, see our HOG price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.
| Average Price Target | $51.70 | Average Broker Recommendation | 1.56 (Moderate Buy) |
HOG Stock Price Chart Interactive Chart >
HOG Price/Volume Stats
| Current price | $47.40 | 52-week high | $52.06 |
| Prev. close | $46.55 | 52-week low | $22.56 |
| Day low | $46.80 | Volume | 1,314,600 |
| Day high | $47.41 | Avg. volume | 2,305,668 |
| 50-day MA | $46.48 | Dividend yield | 1.27% |
| 200-day MA | $37.24 | Market Cap | 7.28B |
Harley-Davidson, Inc. (HOG) Company Bio
Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG Price Forecast Based on DCF Valuation
| Current Price | DCF Fair Value Target: | Forecasted Gain: |
| $47.40 | $92.95 | 93% |
The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Harley-Davidson Inc. To summarize, we found that Harley-Davidson Inc ranked in the 69th percentile in terms of potential gain offered. Specifically, our DCF analysis implies the stock is trading below its fair value by an estimated 94.33%. The most interesting components of our discounted cash flow analysis for Harley-Davidson Inc ended up being:
- The company has produced more trailing twelve month cash flow than 87.18% of its sector Consumer Cyclical.
- 48% of the company's capital comes from equity, which is greater than just 14.88% of stocks in our cash flow based forecasting set.
- Harley-Davidson Inc's weighted average cost of capital (WACC) is 7%; for context, that number is higher than only 1.31% of tickers in our DCF set.
| Terminal Growth Rate in Free Cash Flow | Return Relative to Current Share Price |
| 0% | 90% |
| 1% | 92% |
| 2% | 93% |
| 3% | 95% |
| 4% | 97% |
| 5% | 99% |
SBH, NLS, WSM, EVRI, and LGF.B can be thought of as valuation peers to HOG, in the sense that they are in the Consumer Cyclical sector and have a similar price forecast based on DCF valuation.
Latest HOG News From Around the Web
Below are the latest news stories about Harley-Davidson Inc that investors may wish to consider to help them evaluate HOG as an investment opportunity.
Harley-Davidson: Inefficient and OvervaluedThe stock outperformed during the past year due to market inefficiencies but metrics show that the company is inefficient and overvalued. |
Harley-Davidson Has 22% Upside as Sales Start to Heat Up, Says AnalystGrowth is accelerating as the quarter progresses. |
Is There Now An Opportunity In Harley-Davidson, Inc. (NYSE:HOG)?Harley-Davidson, Inc. ( NYSE:HOG ), might not be a large cap stock, but it led the NYSE gainers with a relatively large... |
The Pan America Marks a New Era for Harley DavidsonThe feature-stuffed Pan America is a stark diversion for a company long associated with bulky, expensive cruisers. Early impressions suggest a potential blockbuster. |
Top Mutual Fund Holders of Harley-Davidson Inc.Discover the mutual fund that are the largest shareholders of Harley-Davidson, along with their five-year annualized returns and expense ratios. |
HOG Price Returns
| 1-mo | -0.30% |
| 3-mo | 25.69% |
| 6-mo | 29.23% |
| 1-year | 90.62% |
| 3-year | 16.49% |
| 5-year | 24.55% |
| YTD | 30.11% |
| 2020 | 0.19% |
| 2019 | 13.62% |
| 2018 | -30.54% |
| 2017 | -10.29% |
| 2016 | 32.40% |
HOG Dividends
| Ex-Dividend Date | Type | Payout Amount | Change | ||||||
|---|---|---|---|---|---|---|---|---|---|
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Continue Researching HOG
Want to do more research on Harley-Davidson Inc's stock and its price? Try the links below:Harley-Davidson Inc (HOG) Stock Price | Nasdaq
Harley-Davidson Inc (HOG) Stock Quote, History and News - Yahoo Finance
Harley-Davidson Inc (HOG) Stock Price and Basic Information | MarketWatch
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