Harley-Davidson, Inc. (HOG): Price and Financial Metrics

Harley-Davidson, Inc. (HOG)

Today's Latest Price: $26.39 USD

0.36 (1.38%)

Updated Aug 3 12:49pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 27 in Auto & Vehicle Manufacturers

See all "A" rated Strong Buy stocks

HOG Stock Summary

  • HOG's went public 32.76 years ago, making it older than 90.52% of listed US stocks we're tracking.
  • Of note is the ratio of Harley-Davidson Inc's sales and general administrative expense to its total operating expenses; 84.76% of US stocks have a lower such ratio.
  • The ratio of debt to operating expenses for Harley-Davidson Inc is higher than it is for about 85.87% of US stocks.
  • Stocks that are quantitatively similar to HOG, based on their financial statements, market capitalization, and price volatility, are UBSI, JEF, FNLC, CIZN, and ASB.
  • Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.
HOG Daily Price Range
HOG 52-Week Price Range

HOG Stock Price Chart Technical Analysis Charts

HOG Price/Volume Stats

Current price $26.39 52-week high $40.89
Prev. close $26.03 52-week low $14.31
Day low $25.79 Volume 968,220
Day high $26.40 Avg. volume 3,766,480
50-day MA $25.69 Dividend yield 0.31%
200-day MA $29.17 Market Cap 4.04B

Harley-Davidson, Inc. (HOG) Company Bio

Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$26.39$48.52 82%

We started the process of determining a valid price forecast for Harley-Davidson Inc with a discounted cash flow analysis -- the results of which can be found in the table below. To summarize, we found that Harley-Davidson Inc ranked in the 60th percentile in terms of potential gain offered. More precisely, our analysis suggests the stock is undervalued by approximately 83.17% on a DCF basis. In terms of the factors that were most noteworthy in this DCF analysis for HOG, they are:

  • 33% of the company's capital comes from equity, which is greater than only 17.09% of stocks in our cash flow based forecasting set.
  • Harley-Davidson Inc's weighted average cost of capital (WACC) is 5%; for context, that number is higher than only 0.48% of tickers in our DCF set.
  • The company's cost of debt, derived from its interest coverage, tax rate, and market capitalization, is greater than only 0% of stocks in its sector (Consumer Cyclical).

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

EAT, BDL, MNIQQ, MBUU, and THO can be thought of as valuation peers to HOG, in the sense that they are in the Consumer Cyclical sector and have a similar price forecast based on DCF valuation.

HOG Latest News Stream

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Latest HOG News From Around the Web

Below are the latest news stories about Harley-Davidson Inc that investors may wish to consider to help them evaluate HOG as an investment opportunity.

Harley-Davidson Plans Major Overhaul After Big Q2 Loss

Harley-Davidson (NYSE: HOG) posted a big second-quarter loss Tuesday because the coronavirus pandemic shut motorcycle dealerships across the country, crushing sales. In a statement accompanying Harley's second-quarter earnings results, Jochen Zeitz, Harley's chairman, president, and CEO, announced a series of changes the company will make that will undoubtedly change the Harley-Davidson we know.

Yahoo | July 30, 2020

Harley-Davidson (HOG) Slips to Q2 Loss, Looks for Turnaround

Harley-Davidson (HOG) expects 2020 cash savings of $250 million, including SG&A and capex reductions under the Rewire turnaround plan.

Yahoo | July 29, 2020

Not just RVs; Motorcycles seeing unprecedented demand

Harley-Davidson ([[HOG]], -2%) and Polaris ([[PII]], +7.5%) issued contrasting earnings reports before the bell today.The maker of the iconic Harley missed earnings expectations by a wide margin, but Polaris, which makes off-road vehicles and snowmobiles as well as motorcycles, blew past forecasts.The stocks are reacting accordingly. Both companies are navigating the same...

Seeking Alpha | July 28, 2020

Harley-Davidson +1% with a 'total rewire' planned for the future

Harley-Davidson (HOG) reports motorcycle shipments fell 59% in Q2 vs. -43% consensus. U.S. retail sales were down 27% Y/Y and EMEA retail sales were 30% lower. Harley ended the quarter with cash of $3.9B vs. $925M a year ago. Looking ahead, it is evaluating plans to exit some international markets....

Seeking Alpha | July 28, 2020

Harley-Davidson (HOG) mulls exit from low-volume international markets

Shares of Harley Davidson (NYSE: HOG) fell over 5% on Tuesday during the pre-market hours after the motorcycle manufacturer posted a wide surprise loss in the second quarter, despite beating on the top-line. Revenues for the second quarter almost halved to $865 million, as the global pandemic hit sales in all markets. Worldwide shipments fell […]

News Alphastreet | July 28, 2020

Read More 'HOG' Stories Here

HOG Price Returns

1-mo N/A
3-mo 28.66%
6-mo -24.28%
1-year -22.01%
3-year -39.33%
5-year -46.67%
YTD -28.04%
2019 13.62%
2018 -30.54%
2017 -10.29%
2016 32.40%
2015 -29.56%

HOG Dividends

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