Harley-Davidson, Inc. (HOG): Price and Financial Metrics

Harley-Davidson, Inc. (HOG)

Today's Latest Price: $35.19 USD

0.68 (-1.90%)

Updated Feb 21 6:30pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 25 in Auto & Vehicle Manufacturers

See all "A" rated Strong Buy stocks

HOG Stock Summary

  • Harley-Davidson Inc's stock had its IPO on November 5, 1987, making it an older stock than 90.17% of US equities in our set.
  • For HOG, its debt to operating expenses ratio is greater than that reported by 83.6% of US equities we're observing.
  • Equity multiplier, or assets relative to shareholders' equity, comes in at 5.82 for Harley-Davidson Inc; that's greater than it is for 81.65% of US stocks.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Harley-Davidson Inc are LB, M, UGP, GT, and ORI.
  • Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.
HOG Daily Price Range
HOG 52-Week Price Range

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HOG Price/Volume Stats

Current price $35.19 52-week high $41.40
Prev. close $35.87 52-week low $30.17
Day low $34.95 Volume 1,464,399
Day high $35.76 Avg. volume 1,750,077
50-day MA $35.80 Dividend yield 4.18%
200-day MA $35.46 Market Cap 5.43B

Harley-Davidson, Inc. (HOG) Company Bio

Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$35.19$38.08 9%

The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Harley-Davidson Inc. To summarize, we found that Harley-Davidson Inc ranked in the 59st percentile in terms of potential gain offered. Moreover, under all the scenarios we modelled, the output consistently forecasted positive returns. As for the metrics that stood out in our discounted cash flow analysis of Harley-Davidson Inc, consider:

  • The company's compound free cash flow growth rate over the past 5.5 years comes in at -0.07%; that's greater than merely 19.54% of US stocks we're applying DCF forecasting to.
  • HOG's estimated cost of debt, based largely on its market capitalization and its interest coverage ratio, is 3%; for context, that number is higher than merely 0.97% of tickers in our DCF set.
  • The weighted average cost of capital for the company is 6. This value is greater than only 2.63% stocks in the Consumer Cyclical sector that generate free cash flow.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

M, OXM, RICK, BC, and BDL can be thought of as valuation peers to HOG, in the sense that they are in the Consumer Cyclical sector and have a similar price forecast based on DCF valuation.

HOG Latest News Stream

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HOG Price Returns

1-mo 0.06%
3-mo -2.55%
6-mo 16.88%
1-year -2.00%
3-year -32.03%
5-year -35.45%
YTD -5.38%
2019 13.62%
2018 -30.54%
2017 -10.29%
2016 32.40%
2015 -29.56%

HOG Dividends

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