Harley-Davidson, Inc. (HOG): Price and Financial Metrics

Harley-Davidson, Inc. (HOG): $47.40

0.85 (+1.83%)

POWR Rating

Component Grades














  • Quality is the dimension where HOG ranks best; there it ranks ahead of 91.06% of US stocks.
  • HOG's strongest trending metric is Momentum; it's been moving up over the last 31 weeks.
  • HOG's current lowest rank is in the Stability metric (where it is better than 12.75% of US stocks).

HOG Stock Summary

  • Harley-Davidson Inc's stock had its IPO on November 5, 1987, making it an older stock than 90.59% of US equities in our set.
  • The ratio of debt to operating expenses for Harley-Davidson Inc is higher than it is for about 86.44% of US stocks.
  • Equity multiplier, or assets relative to shareholders' equity, comes in at 6.91 for Harley-Davidson Inc; that's greater than it is for 83.23% of US stocks.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Harley-Davidson Inc are JEF, WAFD, KRNY, ONB, and MLVF.
  • Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.

HOG Price Target

For more insight on analysts targets of HOG, see our HOG price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $51.70 Average Broker Recommendation 1.56 (Moderate Buy)

HOG Stock Price Chart Interactive Chart >

Price chart for HOG

HOG Price/Volume Stats

Current price $47.40 52-week high $52.06
Prev. close $46.55 52-week low $22.56
Day low $46.80 Volume 1,314,600
Day high $47.41 Avg. volume 2,305,668
50-day MA $46.48 Dividend yield 1.27%
200-day MA $37.24 Market Cap 7.28B

Harley-Davidson, Inc. (HOG) Company Bio

Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$47.40$92.95 93%

The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Harley-Davidson Inc. To summarize, we found that Harley-Davidson Inc ranked in the 69th percentile in terms of potential gain offered. Specifically, our DCF analysis implies the stock is trading below its fair value by an estimated 94.33%. The most interesting components of our discounted cash flow analysis for Harley-Davidson Inc ended up being:

  • The company has produced more trailing twelve month cash flow than 87.18% of its sector Consumer Cyclical.
  • 48% of the company's capital comes from equity, which is greater than just 14.88% of stocks in our cash flow based forecasting set.
  • Harley-Davidson Inc's weighted average cost of capital (WACC) is 7%; for context, that number is higher than only 1.31% of tickers in our DCF set.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

SBH, NLS, WSM, EVRI, and LGF.B can be thought of as valuation peers to HOG, in the sense that they are in the Consumer Cyclical sector and have a similar price forecast based on DCF valuation.

HOG Latest News Stream

Event/Time News Detail
Loading, please wait...

HOG Latest Social Stream

Loading social stream, please wait...

View Full HOG Social Stream

Latest HOG News From Around the Web

Below are the latest news stories about Harley-Davidson Inc that investors may wish to consider to help them evaluate HOG as an investment opportunity.

Harley-Davidson: Inefficient and Overvalued

The stock outperformed during the past year due to market inefficiencies but metrics show that the company is inefficient and overvalued.

Yahoo | June 7, 2021

Harley-Davidson Has 22% Upside as Sales Start to Heat Up, Says Analyst

Growth is accelerating as the quarter progresses.

The Motley Fool | June 4, 2021

Is There Now An Opportunity In Harley-Davidson, Inc. (NYSE:HOG)?

Harley-Davidson, Inc. ( NYSE:HOG ), might not be a large cap stock, but it led the NYSE gainers with a relatively large...

Yahoo | June 2, 2021

The Pan America Marks a New Era for Harley Davidson

The feature-stuffed Pan America is a stark diversion for a company long associated with bulky, expensive cruisers. Early impressions suggest a potential blockbuster.

New York Times | May 31, 2021

Top Mutual Fund Holders of Harley-Davidson Inc.

Discover the mutual fund that are the largest shareholders of Harley-Davidson, along with their five-year annualized returns and expense ratios.

Investopedia | May 30, 2021

Read More 'HOG' Stories Here

HOG Price Returns

1-mo -0.30%
3-mo 25.69%
6-mo 29.23%
1-year 90.62%
3-year 16.49%
5-year 24.55%
YTD 30.11%
2020 0.19%
2019 13.62%
2018 -30.54%
2017 -10.29%
2016 32.40%

HOG Dividends

Ex-Dividend Date Type Payout Amount Change
Loading, please wait...
View Full HOG Dividend History

Get Free Updates

Join thousands of investors who get the latest news, insights and top rated picks from StockNews.com!

Page generated in 0.7885 seconds.