Harley-Davidson, Inc. (HOG): Price and Financial Metrics

Harley-Davidson, Inc. (HOG): $37.95

-0.39 (-1.02%)

POWR Rating

Component Grades














  • HOG scores best on the Quality dimension, with a Quality rank ahead of 92.88% of US stocks.
  • The strongest trend for HOG is in Value, which has been heading up over the past 48 weeks.
  • HOG ranks lowest in Sentiment; there it ranks in the 17th percentile.

HOG Stock Summary

  • Harley-Davidson Inc's stock had its IPO on November 5, 1987, making it an older stock than 90.45% of US equities in our set.
  • Over the past twelve months, HOG has reported earnings growth of 372.39%, putting it ahead of 93.68% of US stocks in our set.
  • Harley-Davidson Inc's shareholder yield -- a measure of how much capital is returned to stockholders via dividends and buybacks -- is 56.24%, greater than the shareholder yield of 96.13% of stocks in our set.
  • Stocks that are quantitatively similar to HOG, based on their financial statements, market capitalization, and price volatility, are ASB, CTBI, PAG, TRST, and GSBC.
  • Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.

HOG Valuation Summary

  • In comparison to the median Consumer Cyclical stock, HOG's price/sales ratio is 7.14% lower, now standing at 1.3.
  • HOG's price/sales ratio has moved down 3.5 over the prior 243 months.
  • HOG's EV/EBIT ratio has moved down 7.5 over the prior 243 months.

Below are key valuation metrics over time for HOG.

Stock Date P/S P/B P/E EV/EBIT
HOG 2021-08-27 1.3 2.8 12.4 17.2
HOG 2021-08-26 1.2 2.8 12.3 17.1
HOG 2021-08-25 1.3 2.8 12.7 17.4
HOG 2021-08-24 1.3 2.9 12.8 17.5
HOG 2021-08-23 1.3 2.8 12.4 17.2
HOG 2021-08-20 1.3 2.8 12.4 17.2

HOG Growth Metrics

  • Its year over year price growth rate is now at 139.53%.
  • Its 3 year price growth rate is now at -22.22%.
  • Its year over year net income to common stockholders growth rate is now at -47.8%.
HOG's revenue has moved down $430,182,000 over the prior 15 months.

The table below shows HOG's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2021-06-30 4,845.471 1,211.987 489.304
2021-03-31 4,178.64 1,349.253 190.747
2020-12-31 4,054.377 1,177.89 1.298
2020-09-30 4,401.426 1,154.691 111.192
2020-06-30 4,508.261 982.243 77.537
2020-03-31 5,275.653 827.019 365.385

HOG's Quality Factors

The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.
  • HOG has a Quality Grade of B, ranking ahead of 92.86% of graded US stocks.
  • HOG's asset turnover comes in at 0.414 -- ranking 42nd of 50 Consumer Goods stocks.
  • IMAX, BSET, and FOXF are the stocks whose asset turnover ratios are most correlated with HOG.

The table below shows HOG's key quality metrics over time.

Period Asset Turnover Gross Margin ROIC
2021-06-27 0.414 0.366 0.049
2021-03-28 0.341 0.331 0.019
2020-12-31 0.332 0.294 0.001
2020-09-27 0.372 0.290 0.011
2020-06-28 0.397 0.288 0.010
2020-03-29 0.491 0.327 0.038

HOG Price Target

For more insight on analysts targets of HOG, see our HOG price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $49.56 Average Broker Recommendation 1.66 (Moderate Buy)

HOG Stock Price Chart Interactive Chart >

Price chart for HOG

HOG Price/Volume Stats

Current price $37.95 52-week high $52.06
Prev. close $38.34 52-week low $22.56
Day low $37.90 Volume 840,900
Day high $38.18 Avg. volume 2,012,463
50-day MA $39.53 Dividend yield 1.58%
200-day MA $41.08 Market Cap 5.84B

Harley-Davidson, Inc. (HOG) Company Bio

Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

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Latest HOG News From Around the Web

Below are the latest news stories about Harley-Davidson Inc that investors may wish to consider to help them evaluate HOG as an investment opportunity.

Hop on this ultra-premium ebike from Harley-Davidson

NEW YORK, Sept 22 Through its Serial 1 electric bike subsidiary, Harley-Davidson presents a brand new limited-edition model that''s the epitome of the brand''s expertise in the field. A year ago, Harley-Davidson decided to enter the electric bike

Malay Mail | September 21, 2021

Harley-Davidson’s 1st electric bicycle to go on sale later this year

San Francisco: Harley-Davidson unveiled its first-ever electric bicycle — Serial 1 — inspired by the brand’s very first motorcycle from 1903 last year and now the company has said that it will only make 650 units, half of which will be available for purchase in the US. Interested customers can pre-order one on the company’s website, … Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .

The Siasat Daily | September 20, 2021

BeNext, a Cohort-based Digital Learning Platform for the HR Community, now offers courses in both English and Spanish

- Cohort-based courses (CBC) are emerging as a highly effective method for digital learning to increase retention and engagement for higher impact and accountability. - Celebrating its first year since launch , BeNext has already certified over 4,000 learners from 800 organizations with HRCI accreditation . - 18 programs run quarterly led by over 86 expert instructors from 12 different countries . - All programs are 5 weeks long and are now offered in both English and Spanish . - Learners from global companies include PepsiCo, Scandinavian Airlines, Diageo, Deutsche Bank, GE, Lego,TataSteel, Maybank, Harley Davidson , OCBC and NTUC . - Programs have 96% completion rates and 27% repeat learners SINGAPORE , Sept. 21, 2021 /PRNewswire/ -- At a time when the world has experienced one of the...

PR Newswire Asia (English) | September 20, 2021

Hero MotoCorp to launch retro-styled Harley-Davidson in India soon

The alliance between Hero and Harley-Davidson fructified last year after the iconic US two-wheeler maker announced discontinuation of sales and manufacturing operations in India.

Zee News | September 19, 2021

Work in full swing to introduce retro-styled Harley-Davidson: Hero MotoCorp | Business

Leading two-wheeler maker Hero MotoCorp is going full throttle to launch a Harley-Davidson model with retro styling as it looks to enter a very profitable segment in the premium motorcycle space, according to a senior company official.The alliance between Hero and Harley-Davidson fructified last year after the iconic US two-wheeler maker announced discontinuation of sales and manufacturing operations in India, a decade after it started selling its premium bikes in the country.There are two legs to the Harley tie up strategy.

Devdiscourse | September 19, 2021

Read More 'HOG' Stories Here

HOG Price Returns

1-mo -2.72%
3-mo -19.48%
6-mo 4.61%
1-year 68.59%
3-year -8.44%
5-year -15.78%
YTD 4.59%
2020 0.19%
2019 13.62%
2018 -30.54%
2017 -10.29%
2016 32.40%

HOG Dividends

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