Harley-Davidson, Inc. (HOG): Price and Financial Metrics

Harley-Davidson, Inc. (HOG): $45.17

1.09 (+2.47%)

POWR Rating

Component Grades














  • HOG scores best on the Quality dimension, with a Quality rank ahead of 91.7% of US stocks.
  • The strongest trend for HOG is in Quality, which has been heading up over the past 177 days.
  • HOG ranks lowest in Sentiment; there it ranks in the 19th percentile.

HOG Stock Summary

  • HOG's went public 35.25 years ago, making it older than 91.57% of listed US stocks we're tracking.
  • Of note is the ratio of HARLEY-DAVIDSON INC's sales and general administrative expense to its total operating expenses; 86.49% of US stocks have a lower such ratio.
  • The ratio of debt to operating expenses for HARLEY-DAVIDSON INC is higher than it is for about 87.08% of US stocks.
  • Stocks with similar financial metrics, market capitalization, and price volatility to HARLEY-DAVIDSON INC are JEF, SEB, SENEA, INGR, and SIF.
  • Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.

HOG Valuation Summary

  • In comparison to the median Consumer Cyclical stock, HOG's price/earnings ratio is 29.18% lower, now standing at 9.1.
  • HOG's EV/EBIT ratio has moved down 2.8 over the prior 243 months.

Below are key valuation metrics over time for HOG.

Stock Date P/S P/B P/E EV/EBIT
HOG 2023-01-17 1.2 2.3 9.1 12.4
HOG 2023-01-13 1.2 2.3 9.2 12.5
HOG 2023-01-12 1.2 2.3 9.2 12.5
HOG 2023-01-11 1.2 2.3 9.0 12.3
HOG 2023-01-10 1.1 2.3 8.9 12.2
HOG 2023-01-09 1.1 2.2 8.8 12.2

HOG Growth Metrics

    Its 4 year net cashflow from operations growth rate is now at -36.05%.
  • The 3 year revenue growth rate now stands at -2.7%.
  • The 2 year price growth rate now stands at 82.88%.
HOG's revenue has moved down $119,141,000 over the prior 67 months.

The table below shows HOG's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2022-09-30 5,629.281 624.854 721.104
2022-06-30 5,346.016 575.587 622.891
2022-03-31 5,408.987 952.241 613.382
2021-12-31 5,336.308 975.701 650.024
2021-09-30 5,045.097 968.373 532.059
2021-06-30 4,845.471 1,211.987 489.304

HOG's Quality Factors

The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.
  • HOG has a Quality Grade of B, ranking ahead of 93.31% of graded US stocks.
  • HOG's asset turnover comes in at 0.414 -- ranking 42nd of 50 Consumer Goods stocks.
  • FOXF, REV, and IMAX are the stocks whose asset turnover ratios are most correlated with HOG.

The table below shows HOG's key quality metrics over time.

Period Asset Turnover Gross Margin ROIC
2021-06-27 0.414 0.366 0.049
2021-03-28 0.341 0.331 0.019
2020-12-31 0.332 0.294 0.001
2020-09-27 0.372 0.290 0.011
2020-06-28 0.397 0.288 0.010
2020-03-29 0.491 0.327 0.038

HOG Price Target

For more insight on analysts targets of HOG, see our HOG price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $50.20 Average Broker Recommendation 1.59 (Moderate Buy)

HOG Stock Price Chart Interactive Chart >

Price chart for HOG

HOG Price/Volume Stats

Current price $45.17 52-week high $48.72
Prev. close $44.08 52-week low $29.80
Day low $43.93 Volume 1,920,700
Day high $45.47 Avg. volume 1,263,628
50-day MA $44.66 Dividend yield 1.39%
200-day MA $39.07 Market Cap 6.60B

Harley-Davidson, Inc. (HOG) Company Bio

Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Latest News Stream

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Latest HOG News From Around the Web

Below are the latest news stories about HARLEY-DAVIDSON INC that investors may wish to consider to help them evaluate HOG as an investment opportunity.

PACCAR (PCAR) Ends 2022 on Strong Note With Q4 Earnings Beat

Higher-than-expected pretax income from Trucks, Parts and Financial Services segments results in Q4 earnings beat for PACCAR (PCAR).

Yahoo | January 24, 2023

How is Ford (F) North America Unit Placed Ahead of Q4 Earnings?

The consensus mark for Q4 revenues from Ford's (F) North America segment is pegged at $28.8 million, implying a year-over-year uptick of 11.6%.

Yahoo | January 24, 2023

HOG vs. TSLA: Which Stock Is the Better Value Option?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Yahoo | January 23, 2023

Harley-Davidson celebrates its 120th anniversary by releasing seven limited-edition motorcycles

The American motorcycle manufacturer has released the CVO Road Glide Limited Anniversary, which features a vintage colour scheme and is limited to 1500 units.

Economic Times India | January 21, 2023

Warren Buffett loaned $300 million to Harley-Davidson during the financial crisis. Here''s a look back at how he helped the motorcycle maker.

The investor provided crucial liquidity to Harley-Davidson when it was weathering softer demand and a cash crunch in early 2009.

Business Insider Markets | January 21, 2023

Read More 'HOG' Stories Here

HOG Price Returns

1-mo 10.17%
3-mo 4.87%
6-mo 20.66%
1-year 36.00%
3-year 39.89%
5-year -7.62%
YTD 8.58%
2022 12.12%
2021 4.29%
2020 0.19%
2019 13.62%
2018 -30.54%

HOG Dividends

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