Harley-Davidson, Inc. (HOG): Price and Financial Metrics

Harley-Davidson, Inc. (HOG): $35.33

1.72 (+5.12%)

POWR Rating

Component Grades














  • Quality is the dimension where HOG ranks best; there it ranks ahead of 90.69% of US stocks.
  • The strongest trend for HOG is in Quality, which has been heading down over the past 179 days.
  • HOG ranks lowest in Sentiment; there it ranks in the 12th percentile.

HOG Stock Summary

  • With a one year PEG ratio of 0.18, Harley-Davidson Inc is expected to have a higher PEG ratio (a measure of how expensive a stock is relative to its expected earnings growth) than just 1.39% of US stocks.
  • Over the past twelve months, HOG has reported earnings growth of 5,424.07%, putting it ahead of 99.48% of US stocks in our set.
  • Harley-Davidson Inc's shareholder yield -- a measure of how much capital is returned to stockholders via dividends and buybacks -- is 33.82%, greater than the shareholder yield of 95.11% of stocks in our set.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Harley-Davidson Inc are AIRT, URBN, CVR, JOB, and HBP.
  • Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.

HOG Valuation Summary

  • In comparison to the median Consumer Cyclical stock, HOG's price/sales ratio is 7.14% lower, now standing at 1.3.
  • HOG's price/sales ratio has moved down 3.5 over the prior 243 months.
  • HOG's EV/EBIT ratio has moved down 7.5 over the prior 243 months.

Below are key valuation metrics over time for HOG.

Stock Date P/S P/B P/E EV/EBIT
HOG 2021-08-27 1.3 2.8 12.4 17.2
HOG 2021-08-26 1.2 2.8 12.3 17.1
HOG 2021-08-25 1.3 2.8 12.7 17.4
HOG 2021-08-24 1.3 2.9 12.8 17.5
HOG 2021-08-23 1.3 2.8 12.4 17.2
HOG 2021-08-20 1.3 2.8 12.4 17.2

HOG Growth Metrics

    The 2 year net cashflow from operations growth rate now stands at -20.23%.
  • Its 4 year net cashflow from operations growth rate is now at -14.44%.
  • The 3 year cash and equivalents growth rate now stands at 0.75%.
Over the past 34 months, HOG's revenue has gone down $222,826,000.

The table below shows HOG's growth in key financial areas (numbers in millions of US dollars).

Date Revenue Operating Cash Flow Net Income to Common Stock
2021-12-31 5,336.308 975.701 650.024
2021-09-30 5,045.097 968.373 532.059
2021-06-30 4,845.471 1,211.987 489.304
2021-03-31 4,178.64 1,349.253 190.747
2020-12-31 4,054.377 1,177.89 1.298
2020-09-30 4,401.426 1,154.691 111.192

HOG's Quality Factors

The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.
  • HOG has a Quality Grade of B, ranking ahead of 93.31% of graded US stocks.
  • HOG's asset turnover comes in at 0.414 -- ranking 42nd of 50 Consumer Goods stocks.
  • FOXF, REV, and IMAX are the stocks whose asset turnover ratios are most correlated with HOG.

The table below shows HOG's key quality metrics over time.

Period Asset Turnover Gross Margin ROIC
2021-06-27 0.414 0.366 0.049
2021-03-28 0.341 0.331 0.019
2020-12-31 0.332 0.294 0.001
2020-09-27 0.372 0.290 0.011
2020-06-28 0.397 0.288 0.010
2020-03-29 0.491 0.327 0.038

HOG Price Target

For more insight on analysts targets of HOG, see our HOG price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.

Average Price Target $50.20 Average Broker Recommendation 1.59 (Moderate Buy)

HOG Stock Price Chart Interactive Chart >

Price chart for HOG

HOG Price/Volume Stats

Current price $35.33 52-week high $50.00
Prev. close $33.61 52-week low $30.42
Day low $34.15 Volume 1,555,600
Day high $35.75 Avg. volume 2,027,008
50-day MA $37.51 Dividend yield 1.87%
200-day MA $37.91 Market Cap 5.21B

Harley-Davidson, Inc. (HOG) Company Bio

Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Latest News Stream

Event/Time News Detail
Loading, please wait...

HOG Latest Social Stream

Loading social stream, please wait...

View Full HOG Social Stream

Latest HOG News From Around the Web

Below are the latest news stories about Harley-Davidson Inc that investors may wish to consider to help them evaluate HOG as an investment opportunity.

Vroom, Vroom: Harley-Davidson resurrecting 'Alcatraz' outlet at Fisherman's Wharf

The iconic motorcycle brand is coming back to the tourist area after shuttering its longtime S.F. apparel shop last February.

Yahoo | February 25, 2022

Former Harley-Davidson executive Michelle Kumbier joins Briggs & Stratton

Michelle Kumbier, a former high-profile executive for Harley-Davidson Inc. who reached a settlement with the motorcycle manufacturer over her departure in 2020, is taking over leadership of a division of Briggs & Stratton LLC.

Yahoo | February 25, 2022

5 Top Value Stocks with Strong Growth

Value stocks that also have growth are a rare combination. Who are the companies that are doing it in 2022?

Yahoo | February 25, 2022

Will Lucid's (LCID) Q4 Earnings Upset Investors Once Again?

The Zacks Consensus Estimate for Lucid's (LCID) Q4 bottom line is pegged at a loss of 26 cents per share.

Yahoo | February 25, 2022

Standard Motors (SMP) Beats on Q4 Earnings, Hikes Dividend

Standard Motors (SMP) reports robust sales in the fourth quarter of 2021. Earnings fall year over year, led by non-recurring expenses. The company raises dividend by 2 cents.

Yahoo | February 25, 2022

Read More 'HOG' Stories Here

HOG Price Returns

1-mo -2.73%
3-mo -13.49%
6-mo -4.78%
1-year -25.74%
3-year 11.27%
5-year -23.40%
YTD -5.89%
2021 4.29%
2020 0.19%
2019 13.62%
2018 -30.54%
2017 -10.29%

HOG Dividends

Ex-Dividend Date Type Payout Amount Change
Loading, please wait...
View Full HOG Dividend History

Get Free Updates

Join thousands of investors who get the latest news, insights and top rated picks from StockNews.com!

Page generated in 0.8746 seconds.