Harley-Davidson, Inc. (HOG): Price and Financial Metrics
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HOG POWR Grades
- Quality is the dimension where HOG ranks best; there it ranks ahead of 90.69% of US stocks.
- The strongest trend for HOG is in Quality, which has been heading down over the past 179 days.
- HOG ranks lowest in Sentiment; there it ranks in the 12th percentile.
HOG Stock Summary
- With a one year PEG ratio of 0.18, Harley-Davidson Inc is expected to have a higher PEG ratio (a measure of how expensive a stock is relative to its expected earnings growth) than just 1.39% of US stocks.
- Over the past twelve months, HOG has reported earnings growth of 5,424.07%, putting it ahead of 99.48% of US stocks in our set.
- Harley-Davidson Inc's shareholder yield -- a measure of how much capital is returned to stockholders via dividends and buybacks -- is 33.82%, greater than the shareholder yield of 95.11% of stocks in our set.
- Stocks with similar financial metrics, market capitalization, and price volatility to Harley-Davidson Inc are AIRT, URBN, CVR, JOB, and HBP.
- Visit HOG's SEC page to see the company's official filings. To visit the company's web site, go to www.harley-davidson.com.
HOG Valuation Summary
- In comparison to the median Consumer Cyclical stock, HOG's price/sales ratio is 7.14% lower, now standing at 1.3.
- HOG's price/sales ratio has moved down 3.5 over the prior 243 months.
- HOG's EV/EBIT ratio has moved down 7.5 over the prior 243 months.
Below are key valuation metrics over time for HOG.
Stock | Date | P/S | P/B | P/E | EV/EBIT |
---|---|---|---|---|---|
HOG | 2021-08-27 | 1.3 | 2.8 | 12.4 | 17.2 |
HOG | 2021-08-26 | 1.2 | 2.8 | 12.3 | 17.1 |
HOG | 2021-08-25 | 1.3 | 2.8 | 12.7 | 17.4 |
HOG | 2021-08-24 | 1.3 | 2.9 | 12.8 | 17.5 |
HOG | 2021-08-23 | 1.3 | 2.8 | 12.4 | 17.2 |
HOG | 2021-08-20 | 1.3 | 2.8 | 12.4 | 17.2 |
HOG Growth Metrics
- The 2 year net cashflow from operations growth rate now stands at -20.23%.
- Its 4 year net cashflow from operations growth rate is now at -14.44%.
- The 3 year cash and equivalents growth rate now stands at 0.75%.

The table below shows HOG's growth in key financial areas (numbers in millions of US dollars).
Date | Revenue | Operating Cash Flow | Net Income to Common Stock |
---|---|---|---|
2021-12-31 | 5,336.308 | 975.701 | 650.024 |
2021-09-30 | 5,045.097 | 968.373 | 532.059 |
2021-06-30 | 4,845.471 | 1,211.987 | 489.304 |
2021-03-31 | 4,178.64 | 1,349.253 | 190.747 |
2020-12-31 | 4,054.377 | 1,177.89 | 1.298 |
2020-09-30 | 4,401.426 | 1,154.691 | 111.192 |
HOG's Quality Factors
The “Quality” component of the POWR Ratings focuses on 31 different factors of a companies fundamentals and operational strength. Here are some key insights as we drill into the specifics of these quality attributes.- HOG has a Quality Grade of B, ranking ahead of 93.31% of graded US stocks.
- HOG's asset turnover comes in at 0.414 -- ranking 42nd of 50 Consumer Goods stocks.
- FOXF, REV, and IMAX are the stocks whose asset turnover ratios are most correlated with HOG.
The table below shows HOG's key quality metrics over time.
Period | Asset Turnover | Gross Margin | ROIC |
---|---|---|---|
2021-06-27 | 0.414 | 0.366 | 0.049 |
2021-03-28 | 0.341 | 0.331 | 0.019 |
2020-12-31 | 0.332 | 0.294 | 0.001 |
2020-09-27 | 0.372 | 0.290 | 0.011 |
2020-06-28 | 0.397 | 0.288 | 0.010 |
2020-03-29 | 0.491 | 0.327 | 0.038 |
HOG Price Target
For more insight on analysts targets of HOG, see our HOG price target page. And for a list of of all stocks sorted by upside potential based on analyst target price, see our Top Price Target page.
Average Price Target | $50.20 | Average Broker Recommendation | 1.59 (Moderate Buy) |
HOG Stock Price Chart Interactive Chart >
HOG Price/Volume Stats
Current price | $35.33 | 52-week high | $50.00 |
Prev. close | $33.61 | 52-week low | $30.42 |
Day low | $34.15 | Volume | 1,555,600 |
Day high | $35.75 | Avg. volume | 2,027,008 |
50-day MA | $37.51 | Dividend yield | 1.87% |
200-day MA | $37.91 | Market Cap | 5.21B |
Harley-Davidson, Inc. (HOG) Company Bio
Harley-Davidson designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
Latest HOG News From Around the Web
Below are the latest news stories about Harley-Davidson Inc that investors may wish to consider to help them evaluate HOG as an investment opportunity.
Vroom, Vroom: Harley-Davidson resurrecting 'Alcatraz' outlet at Fisherman's WharfThe iconic motorcycle brand is coming back to the tourist area after shuttering its longtime S.F. apparel shop last February. |
Former Harley-Davidson executive Michelle Kumbier joins Briggs & StrattonMichelle Kumbier, a former high-profile executive for Harley-Davidson Inc. who reached a settlement with the motorcycle manufacturer over her departure in 2020, is taking over leadership of a division of Briggs & Stratton LLC. |
5 Top Value Stocks with Strong GrowthValue stocks that also have growth are a rare combination. Who are the companies that are doing it in 2022? |
Will Lucid's (LCID) Q4 Earnings Upset Investors Once Again?The Zacks Consensus Estimate for Lucid's (LCID) Q4 bottom line is pegged at a loss of 26 cents per share. |
Standard Motors (SMP) Beats on Q4 Earnings, Hikes DividendStandard Motors (SMP) reports robust sales in the fourth quarter of 2021. Earnings fall year over year, led by non-recurring expenses. The company raises dividend by 2 cents. |
HOG Price Returns
1-mo | -2.73% |
3-mo | -13.49% |
6-mo | -4.78% |
1-year | -25.74% |
3-year | 11.27% |
5-year | -23.40% |
YTD | -5.89% |
2021 | 4.29% |
2020 | 0.19% |
2019 | 13.62% |
2018 | -30.54% |
2017 | -10.29% |
HOG Dividends
Ex-Dividend Date | Type | Payout Amount | Change | ||||||
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Continue Researching HOG
Want to do more research on Harley-Davidson Inc's stock and its price? Try the links below:Harley-Davidson Inc (HOG) Stock Price | Nasdaq
Harley-Davidson Inc (HOG) Stock Quote, History and News - Yahoo Finance
Harley-Davidson Inc (HOG) Stock Price and Basic Information | MarketWatch
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