Virtu Financial, Inc. - (VIRT) Social Stream

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$VIRT What virtu needs to do is form an industry wide market structure advocacy group in conjunction with majors brokers, RH , and competitors like Citadel, and the advocacy group to hire a PR firm to produce and place Ads/Commercials on CNBC and youtube / google ads to target retail investors / traders about the benefits of PFOF. Meetings with regulators is fine but more needs to be done to counter the negative media coverage of PFOF. The conference call today gave informative pros - benefits of PFOF, but it is just basically just preaching to the choir.