WPP plc American Depositary Shares (WPP) Company Bio
WPP plc offers global marketing and branding campaigns; and designs and produces advertisements for television, cable, the Internet, radio, magazines, and newspapers, as well as outdoor locations, such as billboards.The company also provides custom research services in various sectors, including strategic market studies; brand positioning; equity research; customer satisfaction surveys; product development; international research; advanced modeling; advertising research; pre-testing, tracking, and sales modeling; and trends and futures research and consultancy. WPP plc was founded in 1985 and is based in London, the United Kingdom.
WPP Price Forecast Based on DCF Valuation
DCF Fair Value Target:
The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for WPP plc. To summarize, we found that WPP plc ranked in the 21th percentile in terms of potential gain offered. We should note, though, that all scenearios modelled for this stock suggest it is overvalued. As for the metrics that stood out in our discounted cash flow analysis of WPP plc, consider:
86% of the company's capital comes from equity, which is greater than 71.82% of stocks in our cash flow based forecasting set.
Relative to other stocks in its sector (Consumer Cyclical), WPP plc has a reliance on debt greater than just 14.96% of them.
Terminal Growth Rate in Free Cash Flow
Return Relative to Current Share Price
For other companies in the Consumer Cyclical that have a similar discounted cashflow valuation profile (and ensuing price forecasts) as WPP, try GFASY, CIDM, LUVU, YUM, and BBBY.
Moody's Investors Service, ("Moody's") has today changed the ratings outlook to negative from stable for Kantar Global Holdings S.à r.l. The outlook has also been changed to negative for all of Kantar's rated subsidiaries. At the same time, Moody's has affirmed the B2 corporate family rating (CFR) and B2-PD probability of default rating (PDR) at Kantar Group Holdings.
NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE:WPP) and SuperAwesome, the leading kidtech platform, today announced a partnership to advance the standards of privacy for children in the global digital ecosystem. Responding to ongoing shifts in children’s online consumption patterns, WPP is the first company among its peers to set a benchmark for the highest standards in digital privacy and safety for kids, working in partnership with SuperAwesome. With children making up 40% of all new internet
Lysol is starring with celebrities and rock-bottom prices in the $8 trillion global travel industry's pitch to get people back on the road and in the air. What was scrubbed from view now leads marketing campaigns as cleanliness is tops for travelers in the coronavirus era, marketing experts said. As the summer vacation season kicks off, airlines and hotel chains are racing to brand themselves as spotless, in efforts to wipe out memories of grimy seat-back tray tables and bed bug-ridden rooms for travelers fearing exposure to the coronavirus.
Leaked documents from a September 2019 summit show what WPP public relations firm Hill + Knowlton's billing rates are for 2020. The firm had cut its rates to be more competitive and changed its title structure. Hill + Knowlton hoped the new rates would help turn around its US business, which has been fading for years. Click here for more BI Prime coverage. Leaked documents show how Hill + Knowlton Strategies cut its billing rates and changed its title structure to revamp its flagging US business. Over the past decade, Hill + Knowlton has lost ground in the US to competitors such as Edelman and Weber Shandwick, prompting the agency, a part of the giant ad holding company WPP, to change direction. Global president Richard Millar introduced the new title and billing rates at a summit for U...
U.S. prosecutors on Friday charged the founder and former owner of a Hollywood movie production and distribution company with defrauding a BlackRock Inc investment fund out of about$14 million to pay for luxuries including a Beverly Hills mansion. William Sadleir, 66, of Beverly Hills, California, was charged with two counts of wire fraud and one count of aggravated identity theft after inducing the closed-end BlackRock Multi-Sector Income Trust Fund to invest $75 million in his Aviron Group. Sadleir allegedly promised BlackRock its money would support his films, including through the purchase of $27 million in pre-paid media credits, or "up fronts," with the GroupM affiliate of WPP Plc, the world's largest advertising company.