Kellogg Company (K): Price and Financial Metrics

Kellogg Company (K)

Today's Latest Price: $63.48 USD

0.22 (0.35%)

Updated Nov 27 5:00pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 58 in Food Makers

See all "A" rated Strong Buy stocks

K Stock Summary

  • K has a market capitalization of $21,743,282,862 -- more than approximately 90.44% of US stocks.
  • Kellogg Co's stock had its IPO on January 1, 1986, making it an older stock than 92.95% of US equities in our set.
  • The volatility of Kellogg Co's share price is greater than that of just 0.45% US stocks with at least 200 days of trading history.
  • Stocks that are quantitatively similar to K, based on their financial statements, market capitalization, and price volatility, are MKC, CCEP, DGX, DOV, and AJG.
  • K's SEC filings can be seen here. And to visit Kellogg Co's official web site, go to

K Stock Price Chart Interactive Chart >

Price chart for K

K Price/Volume Stats

Current price $63.48 52-week high $72.88
Prev. close $63.26 52-week low $52.66
Day low $63.00 Volume 824,307
Day high $63.77 Avg. volume 2,186,788
50-day MA $64.67 Dividend yield 3.6%
200-day MA $65.23 Market Cap 21.82B

Kellogg Company (K) Company Bio

Kellogg Company manufactures and markets ready-to-eat cereal and convenience foods. The company operates through U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific segments. The company was founded in 1906 and is based in Battle Creek, Michigan.

K Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$63.48$42.65 -34%

Below please find a table outlining a discounted cash flow forecast for K, in which we model out valuation assuming a variety of terminal growth rates. To summarize, we found that Kellogg Co ranked in the 38th percentile in terms of potential gain offered. We should note, though, that the most conservative analysis suggests this stock will yield negative results -- and thus may be a potential short opportunity. As for the metrics that stood out in our discounted cash flow analysis of Kellogg Co, consider:

  • The compound growth rate in the free cash flow of Kellogg Co over the past 5.68 years is 0.02%; that's higher than only 20.64% of free cash flow generating stocks in the Consumer Defensive sector.
  • Kellogg Co's weighted average cost of capital (WACC) is 7%; for context, that number is higher than merely 8.7% of tickers in our DCF set.
  • K's estimated cost of debt, based largely on its market capitalization and its interest coverage ratio, is 2%; for context, that number is higher than merely 8.7% of tickers in our DCF set.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

WMT, CWGL, MDLZ, AGFS, and CHD can be thought of as valuation peers to K, in the sense that they are in the Consumer Defensive sector and have a similar price forecast based on DCF valuation.

K Latest News Stream

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Latest K News From Around the Web

Below are the latest news stories about Kellogg Co that investors may wish to consider to help them evaluate K as an investment opportunity.

E-commerce effort pays dividends at Kellogg

Global initiative was launched two years ago.

Food Business News | October 1, 2020

Worldwide Gluten-free Products Industry to 2025 - Featuring General Mills, Kellogg Company & Conagra Brands Among Others -

DUBLIN--(BUSINESS WIRE)--The "Gluten-free Products Market by Type (Bakery products, Snacks & RTE products, Condiments & dressings, Pizzas & pastas), Distribution channel (Conventional stores, Specialty stores and Drugstores & Pharmacies), Form & Region - Global Forecast to 2025" report has been added to's offering. The global gluten-free products market size is estimated at USD 5.6 billion in 2020 and projected to grow at a CAGR of 8.1% to reach USD 8.

Business Wire | September 29, 2020

Huge plans for former Kellogg's site, including 750 homes, approved

The council bought the site back in September 2017 in partnership with developers Bruntwood Works

Manchester Evening News | September 25, 2020

Kellogg's® Special K® Uses Delicious Flavor to Help Fans Beat 'Blursday'

BATTLE CREEK, Mich., Sept. 21, 2020 /PRNewswire/ -- Feeling like you've lost track of the days? Like it's Blursday, the 47th of Augtember? Well, while we have all been navigating the new normal of each day merging into the next, the feel-good food experts at Kellogg's® Special K®, fueled…

PR Newswire | September 21, 2020

Global Biscuits Market Trajectory & Analytics Report 2020-2027 with Profiles of 400 Companies Including Britannia, Kellogg, Mondelez, Parle Products, PepsiCo, Yildiz -

DUBLIN--(BUSINESS WIRE)--The "Biscuits - Global Market Trajectory & Analytics" report has been added to's offering. Amid the COVID-19 crisis, the global market for Biscuits estimated at US$106.8 Billion in the year 2020, is projected to reach a revised size of US$135.4 Billion by 2027, growing at a CAGR of 3.4% over the analysis period 2020-2027. Sweet Biscuits, one of the segments analyzed in the report, is projected to record a 3% CAGR and reach US$27.4 Billion by t

Business Wire | September 21, 2020

Read More 'K' Stories Here

K Price Returns

1-mo 0.63%
3-mo -9.28%
6-mo -3.20%
1-year 0.08%
3-year 5.66%
5-year 7.79%
YTD -5.76%
2019 26.08%
2018 -13.32%
2017 -4.93%
2016 4.75%
2015 13.81%

K Dividends

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