Kroger Company (The) (KR): Price and Financial Metrics

Kroger Company (The) (KR)

Today's Latest Price: $33.77 USD

0.07 (0.21%)

Updated Sep 29 4:00pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 18 in Grocery/Big Box Retailers

See all "A" rated Strong Buy stocks

KR Stock Summary

  • The capital turnover (annual revenue relative to shareholder's equity) for KR is 13.13 -- better than 97.63% of US stocks.
  • With a price/sales ratio of 0.2, Kroger Co has a higher such ratio than only 6.98% of stocks in our set.
  • The volatility of Kroger Co's share price is greater than that of merely 3.01% US stocks with at least 200 days of trading history.
  • Stocks that are quantitatively similar to KR, based on their financial statements, market capitalization, and price volatility, are BBY, CDW, CHRW, ROK, and CVNA.
  • Visit KR's SEC page to see the company's official filings. To visit the company's web site, go to
KR Daily Price Range
KR 52-Week Price Range

KR Stock Price Chart Technical Analysis Charts

KR Price/Volume Stats

Current price $33.77 52-week high $37.22
Prev. close $33.70 52-week low $23.71
Day low $33.29 Volume 6,595,911
Day high $33.98 Avg. volume 10,157,816
50-day MA $34.81 Dividend yield 2.14%
200-day MA $31.92 Market Cap 26.15B

Kroger Company (The) (KR) Company Bio

Kroger operates as a retailer in the United States and internationally. It also manufactures and processes food for sale in its supermarkets. The company was founded in 1883 and is based in Cincinnati, Ohio.

KR Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$33.77$146.87 336%

The table below illustrates the output of a discounted cash flow forecast using a variety of scenarios for Kroger Co. To summarize, we found that Kroger Co ranked in the 73th percentile in terms of potential gain offered. More precisely, our analysis suggests the stock is undervalued by approximately 338% on a DCF basis. The most interesting components of our discounted cash flow analysis for Kroger Co ended up being:

  • The company has produced more trailing twelve month cash flow than 88.08% of its sector Consumer Defensive.
  • Kroger Co's weighted average cost of capital (WACC) is 6%; for context, that number is higher than only 2.61% of tickers in our DCF set.
  • KR's estimated cost of debt, based largely on its market capitalization and its interest coverage ratio, is 2%; for context, that number is higher than only 2.61% of tickers in our DCF set.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

Want more companies with a valuation profile/forecast similar to that of Kroger Co? See CASY, USFD, PRMW, ABEV, and AGRO.

KR Latest News Stream

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Latest KR News From Around the Web

Below are the latest news stories about Kroger Co that investors may wish to consider to help them evaluate KR as an investment opportunity.

Kroger Undervalued Despite A Strong Q2 2020 And Other Key Considerations

The Kroger Co. (KR) is currently trading at a very attractive forward earnings multiple that's well below those of its peers, as well as players in the broader consumer staples segment. This and other considerations, as covered in this article, point to healthy long-term total returns for Kroger investors. Thesis:...

Beulah Meriam K on Seeking Alpha | September 28, 2020

Kroger and Ocado Announce Location of High-Tech Customer Fulfillment Center in Romulus, Michigan

ROMULUS, Mich. , Sept. 28, 2020 /PRNewswire/ -- The Kroger Co. (NYSE: KR ), America's largest grocery retailer, and Ocado (LSE: OCDO), a world leader in technology for grocery ecommerce, today announced Romulus, MI , as the latest location for a Customer Fulfillment Center (CFC). The location confirms a previous announcement stating Kroger and Ocado would construct a CFC in the Great Lakes Region . "Kroger is incredibly excited to develop one of our industry-leading Customer Fulfillment Centers in Michigan in relationship with Ocado to bring fresh food to our customers faster than ever before," said Robert Clark , Kroger's senior vice president of supply chain, manufacturing and sourcing. "We continue to invest in and constantly improve our e-commerce capabilities, focusing on cost-effe...

Benzinga | September 28, 2020

Kroger: On The Sidelines Despite The 5% Yield

Kroger (KR) shares have done well year-to-date, but I would be hesitant about buying into the medium- to longer-term story. Competition has been intense in the space, with the company losing share to Walmart (WMT) in recent years, and I think the dynamic will continue to limit upside to identical...

Opal Investment Research on Seeking Alpha | September 26, 2020

Wall Street drills Costco stock because it's paying workers $2 more an hour during COVID-19

Costco does the right thing during COVID-19 but Wall Street is having none of it.

Yahoo | September 25, 2020

3 Reasons Why Growth Investors Shouldn't Overlook Kroger (KR)

Kroger (KR) is well positioned to outperform the market, as it exhibits above-average growth in financials.

Yahoo | September 25, 2020

Read More 'KR' Stories Here

KR Price Returns

1-mo -4.33%
3-mo 1.12%
6-mo 7.93%
1-year 33.83%
3-year 82.14%
5-year 2.54%
YTD 18.31%
2019 7.90%
2018 3.68%
2017 -18.97%
2016 -16.40%
2015 31.71%

KR Dividends

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Continue Researching KR

Want to see what other sources are saying about Kroger Co's financials and stock price? Try the links below:

Kroger Co (KR) Stock Price | Nasdaq
Kroger Co (KR) Stock Quote, History and News - Yahoo Finance
Kroger Co (KR) Stock Price and Basic Information | MarketWatch

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