Kroger Company (The) (KR): Price and Financial Metrics

Kroger Company (The) (KR)

Today's Latest Price: $32.21 USD

0.05 (-0.15%)

Updated Oct 30 7:00pm

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Overall POWR Rating

POWR Components:

 Trade Grade  Buy & Hold Grade  Peer Grade  Industry Rank

Industry Rank:

Ranked of 18 in Grocery/Big Box Retailers

See all "A" rated Strong Buy stocks

KR Stock Summary

  • Kroger Co's capital turnover -- a measure of revenue relative to shareholder's equity -- is better than 97.59% of US listed stocks.
  • With a price/sales ratio of 0.19, Kroger Co has a higher such ratio than just 6.98% of stocks in our set.
  • In terms of volatility of its share price, KR is more volatile than merely 1.6% of stocks we're observing.
  • Stocks with similar financial metrics, market capitalization, and price volatility to Kroger Co are BBY, CVNA, CDW, ROK, and CLX.
  • Visit KR's SEC page to see the company's official filings. To visit the company's web site, go to

KR Stock Price Chart Interactive Chart >

Price chart for KR

KR Price/Volume Stats

Current price $32.21 52-week high $37.22
Prev. close $32.26 52-week low $24.51
Day low $32.06 Volume 8,448,240
Day high $32.53 Avg. volume 9,855,480
50-day MA $34.10 Dividend yield 2.24%
200-day MA $32.49 Market Cap 24.94B

Kroger Company (The) (KR) Company Bio

Kroger operates as a retailer in the United States and internationally. It also manufactures and processes food for sale in its supermarkets. The company was founded in 1883 and is based in Cincinnati, Ohio.

KR Price Forecast Based on DCF Valuation

Current PriceDCF Fair Value Target: Forecasted Gain:
$32.21$140.51 337%

We started the process of determining a valid price forecast for Kroger Co with a discounted cash flow analysis -- the results of which can be found in the table below. To summarize, we found that Kroger Co ranked in the 74th percentile in terms of potential gain offered. Moreover, under all the scenarios we modelled, the output consistently forecasted positive returns. The most interesting components of our discounted cash flow analysis for Kroger Co ended up being:

  • The company has produced more trailing twelve month cash flow than 86.93% of its sector Consumer Defensive.
  • Kroger Co's weighted average cost of capital (WACC) is 7%; for context, that number is higher than merely 2.47% of tickers in our DCF set.
  • KR's estimated cost of debt, based largely on its market capitalization and its interest coverage ratio, is 2%; for context, that number is higher than merely 2.47% of tickers in our DCF set.

Terminal Growth Rate in Free Cash FlowReturn Relative to Current Share Price

Want more companies with a valuation profile/forecast similar to that of Kroger Co? See CASY, USFD, PRMW, BBXIA, and ABEV.

KR Latest News Stream

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Latest KR News From Around the Web

Below are the latest news stories about Kroger Co that investors may wish to consider to help them evaluate KR as an investment opportunity.

Deep Value H&R Block Added To Atlas Portfolio

Atlas Portfolio Atlas is one of my three investment portfolios. Each portfolio has a set of selection criteria to identify companies with similar traits. The picture below visualizes what a qualified Atlas member looks like. picture credit As its name suggests, companies in Atlas are no-drama heavy lifters, behind-the-scene heroes...

Siyu LI on Seeking Alpha | September 29, 2020

Kroger Announces New Senior Vice President of Supply Chain

CINCINNATI, Sept. 29, 2020 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced the retirement of Robert Clark, senior vice president of supply chain, manufacturing and enterprise sourcing, after more than 35 years of service, effective February 1, 2021. Clark will be succeeded by…

PR Newswire | September 29, 2020

Kroger Undervalued Despite A Strong Q2 2020 And Other Key Considerations

The Kroger Co. (KR) is currently trading at a very attractive forward earnings multiple that's well below those of its peers, as well as players in the broader consumer staples segment. This and other considerations, as covered in this article, point to healthy long-term total returns for Kroger investors. Thesis:...

Beulah Meriam K on Seeking Alpha | September 28, 2020

Kroger and Ocado Announce Location of High-Tech Customer Fulfillment Center in Romulus, Michigan

ROMULUS, Mich. , Sept. 28, 2020 /PRNewswire/ -- The Kroger Co. (NYSE: KR ), America's largest grocery retailer, and Ocado (LSE: OCDO), a world leader in technology for grocery ecommerce, today announced Romulus, MI , as the latest location for a Customer Fulfillment Center (CFC). The location confirms a previous announcement stating Kroger and Ocado would construct a CFC in the Great Lakes Region . "Kroger is incredibly excited to develop one of our industry-leading Customer Fulfillment Centers in Michigan in relationship with Ocado to bring fresh food to our customers faster than ever before," said Robert Clark , Kroger's senior vice president of supply chain, manufacturing and sourcing. "We continue to invest in and constantly improve our e-commerce capabilities, focusing on cost-effe...

Benzinga | September 28, 2020

Everseen Forms New Technology Partnership with Kroger to Redefine the Customer Experience

NEW YORK--(BUSINESS WIRE)--Everseen, the Visual AI™ company driving customer engagement and profitability for the world’s largest retailers, today announces its selection by The Kroger Co., America’s largest grocery retailer, to contribute to the grocer’s plan to redefine the customer experience. Everseen’s technology began rolling out at Kroger stores in March and will continue to be installed in the coming months, with plans to deploy the technology at 2,500 stores across the country. Eversee

Business Wire | September 24, 2020

Read More 'KR' Stories Here

KR Price Returns

1-mo -5.32%
3-mo -6.93%
6-mo 0.00%
1-year 31.68%
3-year 66.75%
5-year -6.09%
YTD 12.84%
2019 7.90%
2018 3.68%
2017 -18.97%
2016 -16.40%
2015 31.71%

KR Dividends

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Continue Researching KR

Want to see what other sources are saying about Kroger Co's financials and stock price? Try the links below:

Kroger Co (KR) Stock Price | Nasdaq
Kroger Co (KR) Stock Quote, History and News - Yahoo Finance
Kroger Co (KR) Stock Price and Basic Information | MarketWatch

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