Comcast Corporation (NASDAQ:CMCSA) is reportedly developing a new device which it hopes will help to offset the wave of cord cutters fleeing traditional cable television packages.
CNBC has the scoop.
Comcast plans to roll out a new product for broadband-only subscribers that will allow customers to aggregate certain streaming apps, including Netflix, Amazon Prime and YouTube, with a voice-activated remote — a response to the ongoing challenge of navigating video between a variety of sources, according to people familiar with the matter.
Sources indicate that the device will be ready for next year. It’s reportedly a set-top box similar to the cable company’s current offering with the X1 platform.
Comcast Corporation shares were unchanged in premarket trading Thursday. Year-to-date, CMCSA has declined -2.36%, versus a 6.68% rise in the benchmark S&P 500 index during the same period.