StubHub, the online event ticketing giant owned by eBay Inc (NASDAQ:EBAY), just unveiled an important new partnership with one of the most popular pro sports leagues on earth.
Beginning with the 2018-2019 season, StubHub will be directly integrated with the primary ticketing systems of the National Football League and its teams. The platform will be the official way for fans to buy and sell NFL tickets on any digital device, including their smartphones, tablets, and desktop computers.
“We are thrilled that the NFL has chosen StubHub’s massive, industry-leading marketplace to give its fans a seamless and reliable ticketing experience,” commented Perkins Miller, GM North America of StubHub. “We applaud the NFL for being among the first professional sports leagues to provide its fans more choices than ever when it comes to buying and selling tickets.”
The move marks the very first time that the NFL has allowed any independent marketplace to integrate directly into the primary ticketing systems of its 32 teams. Other ticketing platforms will still be allowed to integrate as well, but StubHub “will be granted certain exclusive marketing rights and benefits,” according to the league.
eBay bought StubHub back in 2007 for a paltry $307 million. The platform now offers tickets for over 10 million live events per month.
eBay Inc shares were trading at $37.06 per share on Monday morning, down $0.55 (-1.46%). Year-to-date, EBAY has gained 24.82%, versus a 16.62% rise in the benchmark S&P 500 index during the same period.