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Facebook Inc Takes On Grubhub With Integrated Food Ordering

FB – Company rolls out a new “Order Food” option in its main navigation.


Facebook Inc (NASDAQ:FB) is now competing directly against GrubHub Inc (NYSE:GRUB), as it integrates a new feature that allows online food ordering right on its own namesake platform.

TechCrunch has all the details of the move:

Indicated by a colorful hamburger icon on desktop and a blue-and-white hamburger icon on mobile, the option lets Facebook users place food pickup and delivery orders from restaurants using Delivery.com or Slice.

The feature is an expansion on a previously announced deal with online ordering businesses, Delivery.com and Slice, which Facebook detailed back in October. At that time, the company said that it would allow Facebook users to place orders with supported restaurants from their own Facebook Pages through a “Start Order” button.

FB has been more aggressively courting local businesses by offering online menus and other info for restaurants, and its reviews are already giving platforms like Yelp a run for their money.

The new feature isn’t available to all users yet, but should roll out across Facebook’s entire U.S. network over time.

Facebook Inc shares were trading at $148.78 per share on Friday afternoon, up $1.12 (+0.76%). Year-to-date, FB has gained 29.32%, versus a 7.40% rise in the benchmark S&P 500 index during the same period.

FB currently has a StockNews.com POWR Rating of A (Strong Buy), and is ranked #4 of 46 stocks in the Internet category.

Meanwhile, GrubHub Inc shares were trading at $43.47 per share on Friday afternoon, down $0.60 (-1.36%). Year-to-date, GRUB has gained 15.55%. GRUB currently has a StockNews.com POWR Rating of A (Strong Buy), and is ranked #15 of 46 stocks in the Internet category.

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FB Price Reaction

The day of this event (May. 19, 2017)
FB Closing Price$148.06 0.27%
FB Volume16,187,800
16.23% from avg
Leading up to this event
FB 1-mo return3.79%
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FB 1-day return0.39%
FB 3-day return1.59%
FB 5-day return2.94%

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