Thoughts of consumer data and Microsoft Corporation (NASDAQ:MSFT) don’t necessarily go hand-in-hand, but the company is aiming to change that. The company is calling attention to how it can share what it knows with business consumers across its applications.
Venture Beat has the details on Microsoft’s plans.
Microsoft is evaluating how data it gathers about people who use Bing and its Edge browser could improve its suite of business applications, including its customer relationship management, marketing, and service software.
It’s part of the expansive plans Microsoft has for its suite of business applications, according to James Phillips, VP in charge of Microsoft’s Business Applications Group. The company doesn’t have concrete plans for what data it will use (or how it will be made available to customers), but Phillips sees an opportunity to set Microsoft apart from other players in the market because of the range of products it operates.
Phillips notes that his company has a distinct advantage due to a massive treasure trove of information that it has compiled through the years, as Microsoft products have been used by millions of people. Naturally, he sees ways that businesses will be able to better understand their own customers by getting a peek behind the curtain.
“And we’re able to in many ways build profiles that provide us with demographic, psychographic, interest, and intent categorization of these people who you want to sell to, or you want to do a better job of engaging,” Phillips explained.
Microsoft Corporation shares were trading at $91.71 per share on Thursday morning, down $0.77 (-0.83%). Year-to-date, MSFT has gained 7.72%, versus a 1.12% rise in the benchmark S&P 500 index during the same period.