About Jay Soloff

Jay is a former professional market maker who cut his teeth trading on the floor of the CBOE, the world’s largest options trading exchange.

He’s worked with Wall Street firms to help design options market making software for trading on electronic exchanges when those exchanges first came to the U.S. Jay was a senior analyst at a hedge fund, where he worked closely with multiple options trading funds employing some of the most cutting edge strategies in the field. Over two decades ago Jay got his start at the Kansas City Board of Trade in the Wheat Futures pit.

He has a degree in economics from University of Illinois, Champaign and two Masters degrees from Arizona State University: an MBA and Master of Science in Information Management.

With more than 20 years of experience trading and investing, his focus today is on making professional strategies accessible to everyone, which is exactly what does in his highly profitable investment advisory services; POWR Income and POWR Stocks Under $10.

He is also the lead Options Portfolio Manager at Investors Alley, where he edits 48-Hour Income, an investment advisory bringing you professional options trading strategies, with all the bells and whistles of Wall Street, but simplified so all you have to do is enter the trades with your broker.


Recent Articles By Jay Soloff

: DLX |  News, Ratings, and Charts

POWR Income Stock of the Week: Deluxe (DLX)

As we move from a tightening Federal Reserve regime to a softer stance on money in 2024, small businesses should benefit from loosening credit restrictions, and once again begin to expand. Deluxe, which has gone through an extensive change in its operational structure, stands to gain substantially from any uptick in this sector.
: MFIN |  News, Ratings, and Charts

Under $10 POWR Stock of the Week: Medallion Financial (MFIN)

Since the housing bubble in the late 2000’s the U.S. has enjoyed an almost uninterrupted period of easy money. Financing for anything and everything was freely available from a wide variety of lenders. That came to an abrupt end last year as runaway inflation forced the Federal Reserve to rapidly raise interest rates, and forced borrowers to turn to creative lenders like Medallion Financial.
: TRMD |  News, Ratings, and Charts

POWR Income Stock of the Week: Torm PLC (TRMD)

Oil markets trade on a variety of factors including geopolitical pressures, government regulation, and country specific output. That’s not to mention simple supply and demand. The best time to look at oil related stocks is in the lower end of a range or cycle, because you know eventually oil will move back to the high end of the range or cycle, as it always has. One stock with a potent dividend that deserves a look at this spot in the range is Torm PLC.
: VIRC |  News, Ratings, and Charts

POWR Stock of the Week Under $10: Virco Manufacturing (VIRC)

While operating a public company requires a great deal of planning and strategy, it doesn’t hurt to be in the right place at the right time either. An influx of students and office workers returning to their post pandemic routines is leading to a reset in school and office furniture. And Virco Manufacturing has become the go to provider of mobile school and office furniture in the U.S.
: TX |  News, Ratings, and Charts

POWR Income Stock of the Week: Ternium SA (TX)

The Federal Trade Commission has been on a crusade this year to stop mergers in their tracks with little regard to the size of the merger or the industry it was taking place in. But, with major setbacks being delivered by the courts the mergers and acquisitions markets are thawing, and one industry set to consolidate is the steel industry. This may be a boon for all the steel players involved, and one under the radar income play steel producer is Ternium.
: HIMX |  News, Ratings, and Charts

POWR Stock of the Week Under $10: Himax Technologies (HIMX)

The semiconductor market is made up of a number of companies that produce products in a wide range of applications. You’re probably most familiar with Nvidia and Intel, makers of AI and computer chips. But a variety of other players make products that ensure the semiconductor landscape operates as designed. One of those companies, a maker of very important imaging drivers, is Himax Technologies.
: PHX |  News, Ratings, and Charts

POWR Stock of the Week Under $10: PHX Minerals (PHX)

Don’t judge a book by its cover, and don’t judge a stock by its ticker. Investors who fail to keep an eye on the bouncing ball can fall victim to an “I know that stock” mentality that doesn’t always keep up with changing businesses, especially in the rapidly evolving technology sector. But, even in the stodgy oil and gas industry, stocks like PHX Minerals can change their colors with the majority of investors not even noticing.
: TPR |  News, Ratings, and Charts

POWR Income Stock of the Week: Tapestry (TPR)

In a rising rate economy, luxury brands often do better than other consumer goods companies, because high end consumers are not impacted by rising rates as much. That was definitely the story this cycle. And, as rates turn, which may be happening soon, luxury is the first to come back, before lower end brands. With that in mind, Tapestry, with its substantial and growing portfolio of luxury brands, deserves a very close look at this point in the rate cycle.
: TAC |  News, Ratings, and Charts

POWR Stock of the Week Under $10: TransAlta Corp (TAC)

Renewable energy is the energy of the future, but that road to the future needs to be traveled in a fiscally responsible way by energy companies that are not only stewards of the environment, but also of their investor’s capital. Both government and social mandates are driving the move to renewables, and recent years have seen a massive influx of investment into the sector. One Canadian company that is doing renewables right, both for the environment, and for investors is TransAlta.
: WHG |  News, Ratings, and Charts

POWR Income Stock of the Week: Westwood Holdings (WHG)

Almost daily the market is becoming more convinced Fed Chairman Jerome Powell is done with his interest rate raising party, and that the next action the Fed takes, though when this action will take place is the big question, will actually be a rate cut. This would provide a much needed lifeline to small cap stocks that must refinance over $1 trillion of debt the next few years. Westwood Holdings is an asset manager focused on the small cap space with the potential to be a big winner when that part of the market turns.
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